{"id":20613,"date":"2023-06-28T00:00:00","date_gmt":"2023-06-28T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/balises-email-expliquees-enseignements-utiles-segmentation\/"},"modified":"2026-09-15T04:48:43","modified_gmt":"2026-09-15T04:48:43","slug":"balises-email-expliquees-enseignements-utiles-segmentation","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/fr\/blog\/email\/balises-email-expliquees-enseignements-utiles-segmentation\/","title":{"rendered":"Les balises d&#8217;email expliqu\u00e9es\u00a0: tirer des enseignements utiles de la segmentation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Companies often use the same sending domains or IP addresses to send various types of messages. While this is a really convenient way to send messages, it can be hard to figure out how each discrete message type is performing. This is where the idea of tagging or categorizing your emails comes into play.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-3281\"><p class=\"h5 m-0\" id=\"toc-title-3281\">Table des mati\u00e8res<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-is-an-email-tag\">What is an email tag?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#tracking-your-messages-with-email-tags\">Tracking your messages with email tags<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-to-create-meaningful-segmentation-with-tags\">How to create meaningful segmentation with tags<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#tagging-for-service-providers\">Tagging for service providers<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#using-mailguns-more-flexible-uniqueness-calculation-for-accurate-insights\">Using Mailgun\u2019s more flexible uniqueness calculation for accurate insights<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#choosing-the-winning-message\">Choosing the winning message<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What is an email tag?<\/h2>\n\n<p class=\"wp-block-paragraph\"><b>An email tag is a particular label you attach to a message to identify or categorize it<\/b>. By assigning a tag, you\u2019re able to organize\u00a0<a href=\"https:\/\/www.mailgun.com\/blog\/product\/new-email-analytics-features-to-answer-your-performance-questions\/\" target=\"_tabs\" rel=\"noopener noreferrer\">your email analytics<\/a>\u00a0so you have access to more precise and detailed insights.<\/p>\n\n<p class=\"wp-block-paragraph\">Using tags is a technical tactic to take for your email marketing. When you add tags, you increase your control over monitoring the performance of your email campaigns, as well as your transactional email messages.<\/p>\n\n<p class=\"wp-block-paragraph\">The great thing about tags is that you have complete control over what categories you use. You can label an email \u201c45729\u201d or \u201cShipping Notification B\u201d \u2013 it doesn\u2019t matter how you organize your messages as long as it\u2019s meaningful to you.<\/p>\n\n<p class=\"wp-block-paragraph\">Tags are created on the fly with a simple\u00a0o:tag\u00a0parameter. You don\u2019t have to worry about setting up a tag in Mailgun before you use it. As soon as you send an email with a new tag, Mailgun automatically begins tracking the performance for each and every message that follows.\u00a0<a href=\"https:\/\/documentation.mailgun.com\/docs\/mailgun\/user-manual\/tracking-messages\/#tagging\" target=\"_tabs\" rel=\"noopener noreferrer\">Here are the docs you need to start adding tags to your emails<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">By default, every <b>Mailgun sending domain can have up to 5,000 active tags<\/b> (with more available upon request). This allows you to track each message type and version you send through the platform. Each email can be associated with up to three different tags, giving you multiple levels of segmentation.<\/p>\n\n<h2 class=\"wp-block-heading\">Tracking your messages with email tags<\/h2>\n\n<p class=\"wp-block-paragraph\">Everyone likes to measure the impact of their marketing campaigns, but transactional emails usually don\u2019t get as much love. Many businesses are missing an opportunity by not monitoring the impact of their transactional messages or planning tests to improve performance.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/fr\/blog\/transactional-html-email-templates\" target=\"_tabs\" rel=\"noopener noreferrer\">Common transactional messages<\/a>\u00a0such as signup confirmations, password resets, and receipts are an extension of your product. So it makes sense to ensure that they\u2019re performing at an optimal level. With tags, you can see how users are engaging with these notifications and experiment with different variations to refine the content of these messages.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Tags give you a simple way to start measuring the success of every email you send.<\/b> Because the tagging system is extremely flexible, you can implement it in the way that best suits your needs.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> To take advantage of&nbsp;<a href=\"\/features\/email-analytics\/\">Mailgun\u2019s analytics features<\/a>, we recommend adding at least one tag to every message. You\u2019ll be able to track your delivery rate, unique opens, unique clicks, and a number of other metrics for each tag in the analytics tab.<\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\">Now that you know what tags are and how they help you track performance, let\u2019s dive into some possible ways to use them effectively.<\/p>\n\n<h2 class=\"wp-block-heading\">How to create meaningful segmentation with tags<\/h2>\n\n<p class=\"wp-block-paragraph\"><b>Tags make it possible to A\/B test your messages, compare variants to one another, and determine the winner.<\/b> Through the use of tags, you can experiment with button placement, call-to-action text, color, font sizes, or anything else you might wish to split test in your emails.<\/p>\n\n<p class=\"wp-block-paragraph\">If you\u2019d like to test multiple variants of the same type of email, you can tag the message with both a category and version identifier. With both of these tags in place, you\u2019ll get stats that show the performance of the category as a whole as well as the performance of each variant.<\/p>\n\n<p class=\"wp-block-paragraph\">For transactional messages, we suggest that you create descriptive tags such as \u201cpassword-reset\u201d. When you version a message, simply add another tag, like \u201cpassword-reset-ver1\u201d. This lets you review the analytics for all password resets and for the different versions you may be testing.<\/p>\n\n<h2 class=\"wp-block-heading\">Tagging for service providers<\/h2>\n\n<p class=\"wp-block-paragraph\">Tagging is an especially useful tool for service providers that send millions of emails each month on behalf of their customers. Much like an email service provider (ESP), these companies have to ensure their customers are adhering to acceptable sending practices and are not in violation of the\u00a0<a href=\"https:\/\/www.mailgun.com\/fr\/legal\/pua\/\" target=\"_tabs\" rel=\"noopener noreferrer\">AUP<\/a>.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> If you\u2019re a service provider, we recommend that you tag messages with a unique identifier specific to each customer. These tags give you the ability to report on individual customers, even when you\u2019re having to use shared sending domains.<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Using Mailgun\u2019s more flexible uniqueness calculation for accurate insights<\/h2>\n\n<p class=\"wp-block-paragraph\">Mailgun uses a more flexible uniqueness calculation so you can get more useful insights from tags. A unique open or click was previously recorded once per recipient and tag pair. In other words, if you were using the same tag across multiple messages, only a single unique open or click would have been recorded for a given recipient.<\/p>\n\n<p class=\"wp-block-paragraph\">We have updated the uniqueness calculation to take into account the message identifier. This allows unique opens and clicks to be tracked on a per message basis, which means you\u2019ll get to review tag performance with a great deal of accuracy and granularity.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4228\" width=\"997\" height=\"539\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/email-tag-comparison-segmentation-testing__1_.png\" alt=\"Segmented test dashboard\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/email-tag-comparison-segmentation-testing__1_.png 997w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/email-tag-comparison-segmentation-testing__1_-300x162.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/email-tag-comparison-segmentation-testing__1_-768x415.png 768w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Choosing the winning message<\/h2>\n\n<p class=\"wp-block-paragraph\"><b>When you tag your messages correctly, it\u2019s easy to find out which message type is performing best.<\/b> Using the comparison feature in the analytics section of the dashboard, you can compare the performance of one or multiple tags and choose the version that drives the best results.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> For more info on tagging, check out\u00a0<a href='https:\/\/documentation.mailgun.com\/docs\/mailgun\/user-manual\/tracking-messages\/#tagging'>this section of our user manual<\/a>\u00a0or\u00a0<a href='https:\/\/documentation.mailgun.com\/docs\/mailgun\/api-reference\/openapi-final\/tag\/Tags\/'>this part of our API reference<\/a>.<\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\">Once you have your winning message, don\u2019t stop there. There are a lot of other techniques you can use to optimize your email program. From <a href=\"https:\/\/www.mailgun.com\/blog\/product\/integration-with-google-postmaster-tools\/\" target=\"_tabs\" rel=\"noopener noreferrer\">helpful integrations<\/a> to <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/how-to-manage-your-email-list\/\" target=\"_tabs\" rel=\"noopener noreferrer\">list management<\/a>, handling <a href=\"https:\/\/www.mailgun.com\/fr\/resources\/podcasts\/plaintes-et-desinscriptions\/\" target=\"_tabs\" rel=\"noopener noreferrer\">unsubscribes,<\/a> and <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/avantages-automatisation-emails\/\" target=\"_tabs\" rel=\"noopener noreferrer\">adding automation<\/a> \u2013 the information can be overwhelming. We get it, email is a beast. We can help.<\/p>\n\n<p class=\"wp-block-paragraph\">If you need some help getting up and running with Mailgun, watch our training and Q&amp;A session,\u00a0<a href=\"https:\/\/www.crowdcast.io\/e\/getting-started-with-mailgun\/register?utm_source=mailgun&amp;utm_medium=blog&amp;utm_campaign=tags-1710\" target=\"_tabs\" rel=\"noopener noreferrer\">Getting Started with Mailgun<\/a>! In this live webcast, Chris Hammer, Mailgun\u2019s Team Lead of Customer Support, walks you through the setup process and helps you find the resources you need to send, receive, and track your messages.<\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=p4sGlrrWzj4\" class=\"lazy-video-link\" data-lazy-video=\"p4sGlrrWzj4\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/p4sGlrrWzj4\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/p4sGlrrWzj4\/maxresdefault.jpg\" alt=\"Getting Started with Mailgun: An Intro to the Platform\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=p4sGlrrWzj4#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/p4sGlrrWzj4\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/p4sGlrrWzj4\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=p4sGlrrWzj4\",\n    \"name\": \"Getting Started with Mailgun: An Intro to the Platform\",\n    \"description\": \"This training covers the steps required and resources available to successfully get started with Mailgun. Chris Hammer, Team Lead of Customer Support, shares what needs to be in place to start sending, receiving, and tracking your emails with Mailgun. You'll be guided through:\\n\\n\\u2013 How to add and verify your domain\\n\\u2013 Different ways to send email with Mailgun\\n\\u2013 How to get set up to receive email with Mailgun\\n\\u2013 What's involved in tracking email with Mailgun\\n\\u2013 Where to find help and support when you have issues or questions\",\n    \"uploadDate\": \"2017-10-27T17:20:36+00:00\",\n    \"duration\": \"PT34M29S\"\n}        <\/script>\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_9031e96095f0813ed7cea6fae15e52dd\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Sign Up            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_9031e96095f0813ed7cea6fae15e52dd\">\r\n                It&rsquo;s easy to get started. And it&rsquo;s free.            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">See what you can accomplish with the world\u2019s best email delivery platform.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-secondary\" >Get started<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Les entreprises utilisent souvent les m\u00eames domaines d&rsquo;envoi ou adresses IP pour envoyer diff\u00e9rents types de messages. Bien que ce soit un moyen tr\u00e8s pratique d&rsquo;envoyer des messages, il peut \u00eatre difficile de d\u00e9terminer les performances de chaque type de message. La solution\u00a0? Ajoutez des balises \u00e0 vos emails, nous vous expliquons comment.<\/p>\n","protected":false},"author":31,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-20613","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les balises d&#039;email expliqu\u00e9es\u00a0: tirer des enseignements utiles de la segmentation - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Les balises vous offrent un moyen simple de commencer \u00e0 mesurer le succ\u00e8s de chaque email que vous envoyez. Le balisage permet d&#039;effectuer des tests A\/B, de segmenter vos messages, de comparer les performances et de d\u00e9terminer le message gagnant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/balises-email-expliquees-enseignements-utiles-segmentation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les balises d&#039;email expliqu\u00e9es\u00a0: tirer des enseignements utiles de la segmentation - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Les balises vous offrent un moyen simple de commencer \u00e0 mesurer le succ\u00e8s de chaque email que vous envoyez. 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