{"id":20626,"date":"2019-07-16T00:00:00","date_gmt":"2019-07-16T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/creation-emails-html-astuces-flux-travail\/"},"modified":"2026-09-15T05:30:39","modified_gmt":"2026-09-15T05:30:39","slug":"creation-emails-html-astuces-flux-travail","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/fr\/blog\/email\/creation-emails-html-astuces-flux-travail\/","title":{"rendered":"Cr\u00e9ation d&#8217;emails HTML et astuces pour les flux de travail"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We hosted a Google Hangout yesterday featuring our Lead Digital Product Designer, Lee Munroe. In this hangout, Lee took a deep dive into building HTML templates by first taking a step back to look at the state of HTML email as it stands today.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-3459\"><p class=\"h5 m-0\" id=\"toc-title-3459\">Table des mati\u00e8res<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#did-you-know-email-templates-are-now-a-part-of-our-api-and-ui-learn-more\">Did you know? Email templates are now a part of our API and UI! Learn more.<\/a><a class=\"scrollme link-body-color\" href=\"#qa\">QA<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Did you know? Email templates are now a part of our API and UI! <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/responsive-email-templates-you-can-get-creative-with\" target=\"_tabs\" rel=\"noopener noreferrer\">Learn more<\/a>.<\/h2>\n\n<p class=\"wp-block-paragraph\">We hosted a Google Hangout yesterday featuring our Lead Digital Product Designer,\u00a0<a href=\"https:\/\/twitter.com\/leemunroe\" target=\"_tabs\" rel=\"noopener noreferrer\">Lee Munroe<\/a>. In this hangout, Lee took a deep dive into building HTML templates by first taking a step back to look at the state of HTML email as it stands today and on to demonstrating how to build, design and automate your HTML templates using tools like Litmus and Grunt. Below is the video with minutes, including a Q&amp;A. You can also save Lee\u2019s deck for your reference\u00a0<a href=\"https:\/\/speakerdeck.com\/leemunroe\/building-html-email-and-workflow-tips-from-mailgun\" target=\"_tabs\" rel=\"noopener noreferrer\">here<\/a>. Enjoy.<\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=yx_PD4gVs_U\" class=\"lazy-video-link\" data-lazy-video=\"yx_PD4gVs_U\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/yx_PD4gVs_U\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/yx_PD4gVs_U\/maxresdefault.jpg\" alt=\"Mailgun: Tips on Building HTML Emails\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=yx_PD4gVs_U#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/yx_PD4gVs_U\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/yx_PD4gVs_U\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=yx_PD4gVs_U\",\n    \"name\": \"Mailgun: Tips on Building HTML Emails\",\n    \"description\": \"If you\\u2019re currently sending emails to help engage and grow your product user base, you\\u2019ll want to join us for this interactive hangout. Lee Munroe, Mailgun\\u2019s Lead Digital Product Designer, will be providing tips on how to create HTML templates effortlessly. In this hangout, he\\u2019ll cover:\\u00a0\\n\\n- The current state of email in 2015\\n- HTML\/CSS support in email clients\\n- Mobile and responsive email solutions\\n- Creating an automated email design workflow\\n- Cool things you CAN do with email\\n\\nMake sure to register and submit your questions prior to the event.\\u00a0\\n\\nWant to submit your questions on Twitter? No problem. Make sure to use #mailgunhangouts\",\n    \"uploadDate\": \"2015-07-22T18:51:54+00:00\",\n    \"duration\": \"PT42M6S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<p class=\"wp-block-paragraph\"><b>(2:00)<\/b>\u00a0Introduction &amp; Agenda<\/p>\n\n<p class=\"wp-block-paragraph\">Why does Lee have an accent? Well because he is from Belfast, Northern Ireland. There are 3 notable things that make Belfast famous: 1) it\u2019s where the Titanic was built 2) Europa, supposedly the most bombed hotel in Europe, is situated in Belfast where many politicians have stayed including Bill Clinton in the 90s and 3) it\u2019s where lots of scenes from Game of Thrones are filmed.<\/p>\n\n<p class=\"wp-block-paragraph\">Ok to the real reason why you joined this hangout. Lee is more notably known for his user experience and design work. He recently open sourced a series of email templates and workflow to make your lives easier; you can <a href=\"https:\/\/github.com\/mailgun\/transactional-email-templates\/tree\/master\/templates\" target=\"_tabs\" rel=\"noopener noreferrer\">access them here<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>(4:40)<\/b>\u00a0State of HTML Email in 2015<\/p>\n\n<p class=\"wp-block-paragraph\">When Lee first started at Mailgun, all emails were in plain text emails so one of his first projects was to build HTML emails. He started using Litmus to test email in all email clients. Rules and rendering differ on various clients.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>(10:50)<\/b>\u00a0Solutions for Building HTML Email<\/p>\n\n<p class=\"wp-block-paragraph\">With all the hurdles and roadblocks of building HTML emails to work in various clients, where do we start? 1) Use HTML tables 2) Inline CSS 3) Target Outlook with conditional statements 4) Target webkit and smaller devices with media queries. Lee covers what\u2019s called \u201cProgressive Enhancement,\u201d providing a baseline that works for everyone and an enhanced experience for those that support it.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>(17:55)<\/b>\u00a0Workflow and a System<\/p>\n\n<p class=\"wp-block-paragraph\">Most software companies aren\u2019t just sending one email, they\u2019re sending lots of emails across various platforms. Hand coding one by one is not a scalable solution. Treat your email like a website, modules not pages. Recommended static site generators include: Jekyll, Middleman, Assemble. Finally, test with Litmus.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4204\" width=\"1024\" height=\"629\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/HTML-templates__1_.png\" alt=\"HTML-templates__1_\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/HTML-templates__1_.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/HTML-templates__1_-300x184.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/HTML-templates__1_-768x472.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><b>(21:20)<\/b>\u00a0Automation (Use something like Grunt)<\/p>\n\n<p class=\"wp-block-paragraph\">Once you have your HTML emails set up, you will want to automate. Task runners like Grunt can do all these tasks for us. You can add a bunch of plugins to your grunt file , for example,hosting images on a CDN like Rackspace Cloud Files or Amazon CloudFront. Make sure to send templates to your code base.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>(24:05)<\/b>\u00a0<a href=\"https:\/\/github.com\/leemunroe\/grunt-email-workflow\" target=\"_tabs\" rel=\"noopener noreferrer\">Demo<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><b>(26:55)<\/b>\u00a0Closing thoughts \u2013 Responsive Email, Gmail Actions, Preheader Text<\/p>\n\n<p class=\"wp-block-paragraph\">Media queries don\u2019t work on Gmail for example. Nicole Merlin has a great responsive email tutorial here:\u00a0<a href=\"http:\/\/webdesign.tutsplus.com\/series\/mastering-html-email--webdesign-17696\" target=\"_tabs\" rel=\"noopener noreferrer\">j.mp\/responsive-email-tut<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">You can have the CTA in sthe ubject line in Gmail so users doesn\u2019t have to open email to see the subject. Read more here:\u00a0<a href=\"https:\/\/developers.google.com\/gmail\/markup\/\" target=\"_tabs\" rel=\"noopener noreferrer\">developers.google.com\/gmail\/markup<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Preheader text aka preview text is an extra description in the subject line. You can add a hidden line of content that the user won\u2019t see when they open the email.<\/p>\n\n<p class=\"wp-block-paragraph\">If you\u2019re interested in using Litmus to test your emails, make sure to use\u00a0<a href=\"https:\/\/litmus.com\/lp\/mailgun\" target=\"_tabs\" rel=\"noopener noreferrer\">litmus.com\/lp\/mailgun<\/a>\u00a0to get a free month trial to use their service.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>(33:20)<\/b><\/p>\n\n<h3 class=\"wp-block-heading\">Q&amp;A<\/h3>\n\n<p class=\"wp-block-paragraph\"><b>Does Grunt support GetResponse?<\/b><br \/>\nIt depends what you mean by \u201csupport\u201d. You can talk to GetResponse\u2019s API using Grunt.js and the grunt-http plugin.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Do media queries work in the web version of Office 365?<\/b><br \/>\nI don\u2019t believe so. Office 365 rendering is closely aligned with that of Outlook.com, which does not support media queries.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Are preheaders only supported in gmail?<\/b><br \/>\nPreheader text, aka preview text, is supported on Gmail, AOL, Yahoo, Apple Mail, Outlook 2013, iOS native apps and Android native apps.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>How does the template get shipped off to Mailgun?<\/b><br \/>\nMailgun\u2019s API takes an HTML parameter, so you send the full HTML email. Mailgun does not store templates itself. How you send the email to our API depends on how you\u2019ve set up your application. For example, a Ruby on Rails application would be set up slightly different than a Python application. If you wanted to use the full Grunt workflow demoed, you could embed the Gruntfile in your codebase and run it as part of your build system. Or you might prefer to keep the Grunt workflow separate and store the templates elsewhere.\u00a0<a href=\"https:\/\/www.sendwithus.com\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Sendwithus<\/a>\u00a0is a great service for storing your email templates and still use Mailgun\u2019s API to do the sending.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hier, nous avons organis\u00e9 un Google Hangout avec notre Lead Digital Product Designer, Lee Munroe. Lors de ce hangout, Lee a explor\u00e9 en d\u00e9tail la cr\u00e9ation de mod\u00e8les HTML, en prenant d&rsquo;abord du recul pour examiner l&rsquo;\u00e9tat actuel de l&#8217;email HTML<\/p>\n","protected":false},"author":13,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-20626","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cr\u00e9ation d&#039;emails HTML transactionnels et astuces de flux de travail - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Conseils sur l&#039;utilisation des concepteurs de mod\u00e8les pour cr\u00e9er des mod\u00e8les d&#039;emails HTML transactionnels afin d&#039;am\u00e9liorer l&#039;envoi d&#039;emails et la d\u00e9livrabilit\u00e9. 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