{"id":20639,"date":"2021-10-14T00:00:00","date_gmt":"2021-10-14T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/enquete-mode-sombre-email\/"},"modified":"2026-09-15T07:49:16","modified_gmt":"2026-09-15T07:49:16","slug":"enquete-mode-sombre-email","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/fr\/blog\/email\/enquete-mode-sombre-email\/","title":{"rendered":"Enqu\u00eate sur le mode sombre pour l&#8217;email\u00a0: qu&rsquo;en pensent les exp\u00e9diteurs\u00a0?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark? Results from our new dark mode survey reveal what keeps email marketers up at night.<\/p>\n\n<p class=\"wp-block-paragraph\">The rise in the popularity of dark mode created interesting challenges for many designers and developers. But in the world of email, dark mode challenges can be <i>extra perplexing<\/i>.<\/p>\n\n<p class=\"wp-block-paragraph\">We wanted to know if email teams are thinking about dark mode or ignoring it as they design and develop email campaigns. If <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/email-mode-sombre\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>dark mode email basics<\/u><\/a> are being considered, what are the issues that cause the most frustration?<\/p>\n\n<p class=\"wp-block-paragraph\">Pathwire partnered with <a href=\"https:\/\/ascend2.com\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Ascend2<\/u><\/a> on an industry survey we call Email After Dark.\u00a0 Check out some highlights from the results in the infographic below.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-4378\"><p class=\"h5 m-0\" id=\"toc-title-4378\">Table des mati\u00e8res<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#key-takeaways-from-email-after-dark\">Key takeaways from Email After Dark<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#shedding-light-on-the-dark-mode-survey\">Shedding light on the dark mode survey<\/a><a class=\"scrollme link-body-color\" href=\"#dark-mode-on-your-mind\">Dark mode on your mind?<\/a><a class=\"scrollme link-body-color\" href=\"#top-dark-mode-email-challenges\">Top dark mode email challenges<\/a><a class=\"scrollme link-body-color\" href=\"#why-test-emails-in-dark-mode\">Why test emails in dark mode?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#anchor_6-quick-tips-for-dark-mode-emails\">6 quick tips for dark mode emails<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Key takeaways from Email After Dark<\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"413\" height=\"2560\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2021\/10\/EN-Infographics-Dark-Mode-1-scaled.png\" alt=\"L&apos;email une fois la nuit tomb\u00e9e : r\u00e9sultats de l&apos;enqu\u00eate de Pathwire sur le mode sombre pour les emails concernant les tendances de conception, les d\u00e9fis et les habitudes de test\" class=\"wp-image-12413\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2021\/10\/EN-Infographics-Dark-Mode-1-scaled.png 413w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2021\/10\/EN-Infographics-Dark-Mode-1-165x1024.png 165w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2021\/10\/EN-Infographics-Dark-Mode-1-248x1536.png 248w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2021\/10\/EN-Infographics-Dark-Mode-1-scaled.png\">View a full-sized version<\/a><\/p>\n\n<h2 class=\"wp-block-heading\">Shedding light on the dark mode survey<\/h2>\n\n<p class=\"wp-block-paragraph\">Let\u2019s take a closer look at what the\u00a0<em>Email After Dark\u00a0<\/em>survey reveals about the state of dark mode and email. We spoke with Pathwire\u2019s Senior Email Developer, Megan Boshuyzen, and Senior Graphic Designer, Francois Sahlii, to get their insights and advice.<\/p>\n\n<h3 class=\"wp-block-heading\">Dark mode on your mind?<\/h3>\n\n<p class=\"wp-block-paragraph\">Just 11% of senders in our survey say they\u2019re\u00a0<em>always\u00a0<\/em>considering dark mode, but that doesn\u2019t paint an accurate picture of dark mode adoption. We also found that only 28% of respondents said they have\u00a0<em>no plans<\/em>\u00a0to address dark mode at all.<\/p>\n\n<p class=\"wp-block-paragraph\">That means\u00a0<strong>72% of the senders we surveyed have dark mode emails on their radar<\/strong>. A total of 44% are designing emails specifically for dark mode at least some of the time. That could mean they\u2019re creating\/using dark-mode-compatible templates. It could also mean they\u2019re coding separate emails for those who prefer light or dark mode.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cWhat this survey shows is that dark mode is more than just a trend,\u201d says developer Megan Boshuyzen. \u201cDark mode emails aren\u2019t going anywhere.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">Google Trends data back this up. Check out the graph showing interest in the term dark mode email over the last five years.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"556\" height=\"406\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image2.png\" alt=\"Graphique Google Trends montrant une forte augmentation des recherches mondiales sur le mode sombre pour les emails \u00e0 partir de d\u00e9but 2020\" class=\"wp-image-4240\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image2.png 556w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image2-300x219.png 300w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The\u00a0<em>Email After Dark<\/em>\u00a0survey also found that<strong>\u00a0small businesses were less likely to consider dark mode<\/strong>\u00a0than larger organizations.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">The typical small business marketer has multiple roles and responsibilities, which makes it difficult to take on the extra work dark mode email design entails. Plus, small businesses are less likely to have a dedicated email developer around to help out.<\/p>\n\n<p class=\"wp-block-paragraph\">The best advice for these senders is to use email templates that will look good in both light mode and dark mode user experiences.<\/p>\n\n<h3 class=\"wp-block-heading\">Top dark mode email challenges<\/h3>\n\n<p class=\"wp-block-paragraph\">Regardless of company size, or whether senders are targeting a B2C or B2B audience, some common dark mode challenges emerged in our survey results.<\/p>\n\n<h4 class=\"wp-block-heading\">Optimizing logos and images for dark mode<\/h4>\n\n<p class=\"wp-block-paragraph\">One issue that made the top three regardless of company size or audience is the challenge of\u00a0<strong>getting logos and images to display properly in dark mode<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">The typical advice for logos and graphics is to use PNGs with transparent backgrounds. This helps you avoid an unsightly logo or icon surrounded by a white box in dark mode. But, that fix may also create a problem. If parts of your logo are black, they may disappear against a darker background.<\/p>\n\n<p class=\"wp-block-paragraph\">A quick fix that\u2019s often recommended is to add a glow or drop shadow to the logo. However, graphic designers like Francois Sahli cringe at that idea, which is seen as sort of an amateur move. Plenty of brand guidelines\u00a0<em>strictly forbid\u00a0<\/em>adding glows and shadows to logos.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cAdding glows and drop shadows is basically something you just don\u2019t do in terms of design on a logo. It\u2019s a bit of a touchy subject.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Francois and Megan suggest a few alternatives:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Placing the<strong>\u00a0logo on a header graphic<\/strong>\u00a0that uses a brand color and will remain the same in dark mode. You\u2019ll need to be sure the header and logo create an acceptable mobile experience. The logo could look very small on a mobile device.<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Using the CSS query\u00a0<strong>@media (prefers-color-scheme)<\/strong>\u00a0and apply classes to show or hide the logo you want. Be aware that the\u00a0<a href=\"https:\/\/www.caniemail.com\/search\/?s=prefers-color-scheme\"><u>prefers-color-scheme media query<\/u><\/a>\u00a0is not supported in Gmail and certain versions of Outlook.<\/li>\n\n\n\n<li>Placing the logo on a\u00a0<strong>gradient that gradually blends into the background<\/strong>\u00a0of the email. Keep in mind, using a gradient with a logo may not work with every email design or follow your brand\u2019s style guidelines.<\/li>\n<\/ol>\n\n<h4 class=\"wp-block-heading\">Optimizing email code for dark mode<\/h4>\n\n<p class=\"wp-block-paragraph\">Overall,\u00a0<strong>coding struggles related to dark mode emails<\/strong>\u00a0ranked second highest among the survey\u2019s most-cited challenges. Yet, it only made the top three for mid-market organizations. Smaller companies are less likely to optimize email code and enterprise organizations may already have dark mode figured out.<\/p>\n\n<p class=\"wp-block-paragraph\">If you\u2019re part of an email team that does have email developers working on campaigns, there are some ways to adjust your code to create a better subscriber experience. That mainly pertains to using the\u00a0<a href=\"https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/CSS\/@media\/prefers-color-scheme\"><u>@media (prefers-color-scheme)<\/u><\/a>\u00a0query to deliver a different experience based on whether a subscriber\u2019s inbox is using dark or light settings.<\/p>\n\n<p class=\"wp-block-paragraph\">Unfortunately, this won\u2019t work with some major email clients such as Gmail. As of this writing, it only works with those that use\u00a0<a href=\"https:\/\/webkit.org\/\"><u>WebKit<\/u><\/a>\u00a0as the email rendering engine.<\/p>\n\n<p class=\"wp-block-paragraph\">Megan Boshuyzen says email developers should always strive to deliver an ideal experience for subscribers. Despite the lack of wide support, using @media (prefers-color-scheme) will work for many subscribers viewing emails on Apple devices. So, taking the time to add the code may be worth the effort.<\/p>\n\n<p class=\"wp-block-paragraph\">There are also some specific dark mode coding fixes for Gmail and Outlook that help optimize the inbox experience for other subscribers. However, Francois and Megan remind us that\u00a0<strong>at some point you\u2019ve got to move on and hit send<\/strong>.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-148f5c9877d49b97cf96bd84c5ff3bc8\">\r\n            There\u2019s no such thing as pixel perfection in email. The goal has to be to provide the best experience possible for subscribers.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/megan_boshuyzen.jpeg\" alt=\"Photo de Megan Boshuyzen\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-148f5c9877d49b97cf96bd84c5ff3bc8\">\r\n                        Megan Boshuyzen                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Sr. Email Developer, Pathwire<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p class=\"wp-block-paragraph\">Francois points out that it\u2019s highly unlikely your subscribers will be comparing your email design in different inboxes. Go for consistency if you can, but don\u2019t sweat the small stuff.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cIf there are small discrepancies in dark mode, it\u2019s not the end of the world,\u201d says Francois. \u201cUnless it\u2019s a very important element of the email, it may not be worth trying so hard.\u201d<\/p>\n\n<h4 class=\"wp-block-heading\">Keeping email designs on brand<\/h4>\n\n<p class=\"wp-block-paragraph\">Concerns over\u00a0<strong>the brand experience in dark mode emails<\/strong>\u00a0also rose to the top of the list of challenges in the survey. A third of all respondents called it a problem, and that percentage was about the same across company sizes.<\/p>\n\n<p class=\"wp-block-paragraph\">Because some email clients will invert an email\u2019s colors, it may feel like the dark mode brand experience is out of your control.\u00a0That could be why our survey found\u00a0<strong>31% of senders call automatic color inversion one of the biggest dark mode challenges.<\/strong>\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Certain email clients reverse all the colors in an email while others only partially invert colors, (typically the background and text). In the case of full inversion, you can get some funky colors combinations that may be totally off-brand.<\/p>\n\n<p class=\"wp-block-paragraph\">Francois\u2019 advice for email marketers is to keep designs as simple as possible. That way, you\u2019ll have fewer issues with color inversion.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cIf the CSS elements of an email use mostly black, white, and neutral colors, you can still add your brand colors with things like logos, illustrations, and icons,\u201d Francois explains. \u201cThese wouldn\u2019t be inverted, so you\u2019d stay closer to your actual branding.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">Notice how Nike uses a simple black and white design to build ideal experiences in light and dark mode emails.<\/p>\n\n<p class=\"wp-block-paragraph\">Francois adds that a type of email element you should watch carefully is the CTA button. These are typically coded with a specific brand color that may not be ideal when inverted.<\/p>\n\n<p class=\"wp-block-paragraph\">Because dark mode is more than a passing trend, both Megan and Francois think it would be smart to start including dark mode options in brand style guides and design systems. If you\u2019re rethinking brand colors or building a new brand,\u00a0<strong>make dark mode part of the conversation.\u00a0<\/strong>This will benefit email designs, and it\u2019s also important for web development as well as dark mode UI in application development.<\/p>\n\n<h3 class=\"wp-block-heading\">Why test emails in dark mode?<\/h3>\n\n<p class=\"wp-block-paragraph\">The\u00a0<em>Email After Dark<\/em>\u00a0survey found that\u00a0<strong>36% of senders are always testing emails in dark mode<\/strong>\u00a0or previewing them before hitting send. That\u2019s\u00a0<em>more than triple<\/em>\u00a0the 11% who say they always design and develop specifically for dark mode.<\/p>\n\n<p class=\"wp-block-paragraph\">Among those who say they design for dark mode at least some of the time, 62% say they always test\/preview their emails. Testing before you launch an email campaign is like seeing into the future. It\u2019s the best way to catch potential issues in dark mode before it\u2019s too late.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>There are two ways to test your emails in dark mode:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Manually send the email to various devices and inboxes and view them in dark mode.<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Use a\u00a0<strong>state-of-the-art email testing platform<\/strong>\u00a0to deliver reliable previews of your emails on all major clients and devices.<\/li>\n\n\n\n<li>Manual testing can be time-consuming and unreliable. It\u2019s usually done by finding people in the company who have a certain type of phone and can access a certain mailbox provider. Plus, you\u2019ll also have to get those colleagues to turn dark mode settings on.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.emailonacid.com\/\"><u>Email on Acid by Pathwire<\/u><\/a>\u00a0is an AI-driven email readiness platform that delivers accurate previews from all of the major email clients and more. That includes dark mode email previews that help you catch unsightly design issues and color inversions before your subscribers see them.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"427\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image3.gif\" alt=\"iPhone XR en mode sombre : pr\u00e9visualisation d&apos;un email Grammarly intitul\u00e9 5 \u00e9tapes : comment fonctionne le processus d&apos;\u00e9criture, en cinq \u00e9tapes\" class=\"wp-image-4242\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Dark mode challenges could make it harder for a segment of your list to interact with your emails. If they can\u2019t read the text or see a CTA, they can\u2019t engage. That\u2019s why<strong>\u00a028% of survey respondents call reduced engagement a challenge<\/strong>.\u00a0<a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-development\/dark-mode-email-testing\/\">Dark mode email testing<\/a>\u00a0helps you avoid that possibility.<\/p>\n\n<h2 class=\"wp-block-heading\">6 quick tips for dark mode emails<\/h2>\n\n<p class=\"wp-block-paragraph\">Here\u2019s a recap of the advice Megan and Francois have for email developers and designers:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Don\u2019t ignore dark mode<\/strong>: A significant portion of your list is likely viewing emails this way. Plus, by ignoring dark mode, you could be giving the competition an edge.<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Use dark-mode-friendly templates<\/strong>: This advice is best for email marketers without coding experience who are using a\u00a0<a href=\"https:\/\/www.mailjet.com\/products\/email-marketing\/\"><u>drag-and-drop email editor<\/u><\/a>.<\/li>\n\n\n\n<li><strong>Find a dark mode logo fix that works for you<\/strong>: That could mean compromising on adding a glow or getting creative with a different dark mode logo solution.<\/li>\n\n\n\n<li><strong>Start implementing @media (prefers-color-scheme<\/strong>): Doing so helps you optimize the dark mode email experience for many subscribers.<\/li>\n\n\n\n<li><strong>Keep email designs simple<\/strong>: You\u2019ll avoid unfortunate color inversions that are off-brand and ugly.<\/li>\n\n\n\n<li><strong>Include dark mode styles in brand guidelines<\/strong>: Develop a clear plan for dark mode email challenges. Define what dark mode looks like for your brand. That could include building a library of email elements that work in dark mode.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Interest in dark mode among email senders is going to grow. The\u00a0<em>Email After Dark\u00a0<\/em>survey found that\u00a0<strong>28% say they have plans to start designing and developing emails for dark mode<\/strong>. Don\u2019t be one of the brands that get left in the dark. Start thinking about how you can address these challenges and start testing emails in dark mode.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>Be sure to catch Megan Boshuyzen\u2019s session on dark mode at\u00a0<\/em><a href=\"https:\/\/try.pathwire.com\/email-camp\/\"><u><em>Pathwire\u2019s Nightmare at Email Camp<\/em><\/u><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez une infographie pr\u00e9sentant les r\u00e9sultats de l&rsquo;enqu\u00eate sur les d\u00e9fis du design d&#8217;email et de son d\u00e9veloppement en mode sombre. Obtenez des conseils pour r\u00e9soudre les principaux probl\u00e8mes.<\/p>\n","protected":false},"author":13,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-20639","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mode sombre pour l&#039;email\u00a0: relevez les d\u00e9fis - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez une infographie pr\u00e9sentant les r\u00e9sultats de l&#039;enqu\u00eate sur les d\u00e9fis du design d&#039;email et de son d\u00e9veloppement en mode sombre. 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