{"id":20657,"date":"2019-07-16T00:00:00","date_gmt":"2019-07-16T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/growth-hacking-email-coupe-mulet\/"},"modified":"2026-09-15T04:47:37","modified_gmt":"2026-09-15T04:47:37","slug":"growth-hacking-email-coupe-mulet","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/fr\/blog\/email\/growth-hacking-email-coupe-mulet\/","title":{"rendered":"Growth hacking, email et coupe mulet"},"content":{"rendered":"\n

The phrase \u201cGrowth Hacker\u201d was invented by\u00a0Sean Ellis<\/a>\u00a0and made popular by\u00a0Andrew Chen<\/a>. Sean Ellis mentions that \u201ca growth hacker is a person whose true north is growth.\u201d Andrew Chen talks about how a technical background is becoming a more important skill set in marketers so they can better leverage their efforts.<\/p>\n\n

To keep it simple, the basic role of the growth hacker is to do whatever the F*#! is necessary to grow and not die.<\/p>\n\n

The obvious first objective with growing a start-up is getting users\/eyeballs\/customers to notice your product\/app\/service. The second major requirement for this attention to go anywhere is for you to have a decent product\/app\/service. Without that, you are dead in the water. So, let\u2019s take a major leap of faith and assume these little details are taken care of.<\/p>\n\n

Even then, when the dust settles, the blog posts are done, the retweets slow and you drift off the front pages, the come-down can be brutal.<\/p>\n\r\n