{"id":20667,"date":"2019-12-20T00:00:00","date_gmt":"2019-12-20T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/envoi-mauvais-segment-serie-emails-inadaptee\/"},"modified":"2026-09-15T07:49:28","modified_gmt":"2026-09-15T07:49:28","slug":"envoi-mauvais-segment-serie-emails-inadaptee","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/fr\/blog\/email\/envoi-mauvais-segment-serie-emails-inadaptee\/","title":{"rendered":"Envoi au mauvais segment\u00a0: s\u00e9rie d’emails inadapt\u00e9e"},"content":{"rendered":"\n

Any experienced sender knows that they should be segmenting their lists<\/a>. Whether they are segmenting based on specific analytics, such as how frequently a customer buys a product, or maybe by how often they engage, it is imperative that they keep their segments organized, clean, and above all, keep them segmented.\u00a0<\/p>\n\n

Every once in a while, something happens, and they may end up sending to the wrong segmented list of recipients. Bad things tend to follow when this happens, and that sends senders into a panic.<\/p>\n\n

There are hundreds, if not thousands of ways that an organization can segment their list. It can be highly dependent on the vertical they are in, the time of year, and the type of data they are consuming from signals such as opens and clicks. While we cannot get into detail on how a segment will behave, we can cover some of the most common segment types and speak to the consequences of making your list but not checking it twice. <\/p>\n\r\n