We all know that the internet provides the things we want and need with just a few clicks of a button. How many times have you seen ads that promise products, services, and huge \u201cyou\u2019re our millionth visitor\u201d prizes that are just one click away?\u00a0<\/p>\n\n
Okay, we\u2019re not saying that you should actually click on those ads\u2014in fact, it\u2019s probably best if you don\u2019t. But the presence and capabilities of these ads does highlight an important concept in email marketing\u2026 click-through rates.<\/b><\/p>\n\n
Don’t know what they are? Have no fear. Even though we can’t give you a cash prize for being our one millionth visitor, we can give you some information that will increase your knowledge of click-through rates and strengthen your email program<\/b>. Think of it as less of a prize, and more of a gift.\u00a0<\/p>\n\n
\u00a0Ready? Let’s go.<\/p>\n\r\n