{"id":21063,"date":"2025-03-03T00:00:00","date_gmt":"2025-03-03T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/eviter-emails-spam\/"},"modified":"2026-09-15T16:28:31","modified_gmt":"2026-09-15T16:28:31","slug":"eviter-emails-spam","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/eviter-emails-spam\/","title":{"rendered":"\u00c9viter que vos emails n&rsquo;arrivent en spam\u00a0: dix conseils pour y rem\u00e9dier"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">No one likes to see an email campaign that took weeks of work from multiple teammates in the spam folder. Deliverability issues can be the trickiest of all to troubleshoot and solve for email senders. If you\u2019re asking why are my emails going to spam, or what can we do to stop it, you\u2019re not alone. If you\u2019re not sending spam, but your messages are still being flagged, this post is for you.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-9854\"><p class=\"h5 m-0\" id=\"toc-title-9854\">Table des mati\u00e8res<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#spam-complaint-rate\">Spam complaint rate<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#why-are-my-emails-going-to-spam-how-to-find-out\">Why are my emails going to spam? How to find out<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#why-do-emails-end-up-in-the-spam-folder\">Why do emails end up in the spam folder?<\/a><a class=\"scrollme link-body-color\" href=\"#your-sending-domain-and-ip-address\">Your sending domain and IP address<\/a><a class=\"scrollme link-body-color\" href=\"#spam-complaint-rate\">Spam complaint rate<\/a><a class=\"scrollme link-body-color\" href=\"#subscriber-engagement-rate\">Subscriber engagement rate<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#anchor_10-ways-to-prevent-your-emails-from-landing-in-the-spam-folder\">10 ways to prevent your emails from landing in the spam folder<\/a><a class=\"scrollme link-body-color\" href=\"#start-with-a-reputable-email-service-provider-esp\">Start with a reputable email service provider (ESP)<\/a><a class=\"scrollme link-body-color\" href=\"#comply-with-anti-spam-regulations-as-you-gather-email-addresses\">Comply with anti-spam regulations as you gather email addresses<\/a><a class=\"scrollme link-body-color\" href=\"#authenticate-your-emails\">Authenticate your emails<\/a><a class=\"scrollme link-body-color\" href=\"#use-double-opt-in-when-you-acquire-new-subscribers\">Use double opt-in when you acquire new subscribers<\/a><a class=\"scrollme link-body-color\" href=\"#ask-subscribers-to-whitelist-your-email-address\">Ask subscribers to whitelist your email address<\/a><a class=\"scrollme link-body-color\" href=\"#watch-out-for-spam-traps\">Watch out for spam traps<\/a><a class=\"scrollme link-body-color\" href=\"#send-emails-your-subscribers-want-to-read\">Send emails your subscribers want to read<\/a><a class=\"scrollme link-body-color\" href=\"#regularly-clean-your-email-list\">Regularly clean your email list<\/a><a class=\"scrollme link-body-color\" href=\"#make-a-one-click-unsubscribe-option\">Make a one-click unsubscribe option<\/a><a class=\"scrollme link-body-color\" href=\"#pay-attention-to-the-details-of-your-email-content\">Pay attention to the details of your email content<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#to-fix-your-email-deliverability-issues-focus-on-subscriber-relationships\">To fix your email deliverability issues, focus on subscriber relationships<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#people-also-ask\">People also ask<\/a><\/div><\/div><\/nav>\n<p class=\"wp-block-paragraph\">Emails that land in the spam folder end up wasting all of that time and effort from your email marketing program \u2013 and they certainly won\u2019t get any results. ISPs aren\u2019t out to make your life more difficult, it\u2019s their responsibility to protect their users, and the inbox, and that means sophisticated algorithms that keep out spammers using phishing techniques and other spammy practices. If you\u2019re getting caught in the spam filter, though, there\u2019s a few things you can do:<\/p>\n\n<h2 class=\"wp-block-heading\">Spam complaint rate<\/h2>\n\n<p class=\"wp-block-paragraph\"><b>The <\/b><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/spam-complaint-rate\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>spam complaint rate<\/b><\/a><b> is the number of recipients reporting your email as spam compared to how many emails were delivered.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\"><code>Number of complaints \/ Number of emails received = Spam complaint rate %<\/code><\/p>\n\n<p class=\"wp-block-paragraph\">The more subscribers who mark your emails as spam, the more likely it is for your future emails to be filtered there. If this keeps happening, and you&rsquo;re getting too many spam complaints, you may end up on an email blocklist, and also find yourself going against one of <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/gmail-and-yahoo-inbox-updates-2024\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Gmail and Yahoo&rsquo;s new sender requirements<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Why are my emails going to spam? How to find out<\/h2>\n\n<p class=\"wp-block-paragraph\">Your email service provider (ESP) can tell you about hard bounces, soft bounces, and blocked emails. But if emails are delivered\u2013but get filtered into the spam folder\u2013how would you know? On your end, the system appears to have worked. (You\u2019re probably already working on your next campaign.) But to your subscriber, you\u2019re just another grain of sand among the mass of spam emails they select and delete.<\/p>\n\n<p class=\"wp-block-paragraph\">One way to find out if your emails are going to spam is to use <b>seed testing<\/b>. With a seed test, you send your first email to a small, carefully chosen segment of your subscribers and run an inbox placement test. You\u2019ll eventually get data on where your emails went across the email addresses in the seed list.<\/p>\n\n<p class=\"wp-block-paragraph\">If there are any issues, such as too many emails bouncing, not getting delivered, or ending up in the spam or promotions folders, you can work to address them before emailing the rest of your list.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Not every ESP allows you to send to a seed list. Mailgun by Sinch does! Learn more about <a href='https:\/\/help.mailgun.com\/hc\/en-us\/articles\/4412988835867-Sending-your-first-inbox-placement-seed-test'>email seed testing with Mailgun<\/a>.<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Why do emails end up in the spam folder?<\/h2>\n\n<p class=\"wp-block-paragraph\">There are a number of reasons why this can happen, and not all of them are within your control. We\u2019ll discuss these in more detail when we go through the various ways for how to prevent emails from going to spam.<\/p>\n\n<h3 class=\"wp-block-heading\">Your sending domain and IP address<\/h3>\n\n<p class=\"wp-block-paragraph\">A poor sender reputation can lead to emails getting placed in the spam folder. Sometimes, your sender reputation could be due to previous behaviors you have exhibited with your email marketing. In other cases, if you&rsquo;re<a href=\"https:\/\/www.mailgun.com\/fr\/blog\/dedicated-shared-ips-which-one-should-you-use\/\" target=\"_tabs\" rel=\"noopener noreferrer\"> sharing an IP<\/a>, that IP\u2019s reputation may have already been tarnished by other senders, and you\u2019re now suffering due to their actions.<\/p>\n\n<h3 class=\"wp-block-heading\">Spam complaint rate<\/h3>\n\n<p class=\"wp-block-paragraph\">The more subscribers who mark your emails as spam, the more likely it is for your future emails to be filtered there. If this keeps happening, and you\u2019re getting too many spam complaints, you may end up on an<a href=\"https:\/\/help.mailgun.com\/hc\/en-us\/articles\/115005365027-What-Is-a-Blocklist-\" target=\"_tabs\" rel=\"noopener noreferrer\"> email blocklist<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">Subscriber engagement rate<\/h3>\n\n<p class=\"wp-block-paragraph\">Beyond negative engagement like spam complaints, spam filters also look at overall subscriber engagement. If hardly anyone is even opening your emails, this data can cause inbox service providers to question your legitimacy as a sender. They don\u2019t know you\u2019re a spammer, but their data has given them enough reason to wonder.<\/p>\n\n<p class=\"wp-block-paragraph\">All of these add up to a poor sender reputation, which can send your emails to the spam filters whether you\u2019re actually a spammer or not. If you\u2019re struggling with your sender reputation, there are a few things you can do to prevent future emails from landing in the spam folder:<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> I<!-- -->f you have a bad sender reputation, there may be a number of potential causes. Learn more about your sender reputation in our post on <a href='https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/ameliorer-reputation-expediteur\/'>tips to improve your sender reputation<\/a>.<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">10 ways to prevent your emails from landing in the spam folder<\/h2>\n\n<p class=\"wp-block-paragraph\">There isn\u2019t an easy fix to recover your deliverability, so be patient. Following these tips can help you make great progress in reducing the number of emails that go to spam, so more of your subscribers see and can respond to your emails.<\/p>\n\n<h3 class=\"wp-block-heading\">Start with a reputable email service provider (ESP)<\/h3>\n\n<p class=\"wp-block-paragraph\">As mentioned earlier, some shared IP addresses have poor sender reputations because of how other companies have abused them.<\/p>\n\n<p class=\"wp-block-paragraph\">Using a reputable email service provider such as Mailgun eliminates this problem, because ESPs are in the business of email, and we take proactive steps to ensure we are not the cause of our users getting bad sender reputations.<\/p>\n\n<h3 class=\"wp-block-heading\">Comply with anti-spam regulations as you gather email addresses<\/h3>\n\n<p class=\"wp-block-paragraph\">The law is the law. Remember, the law applies to <i>subscribers<\/i> in Europe, Canada, or the United States, even if your business is physically located elsewhere. The most important anti-spam legislation to know is:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/can-spam-act-compliance-guide-business\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>The CAN-SPAM Act<\/b><\/a> states that you have to get a subscriber to explicitly opt-in to marketing email messages, that your email is properly labeled, and includes privacy policy links and a physical address.<\/li>\n\n\n\n<li><b>The <\/b><a href=\"https:\/\/gdpr.eu\/data-privacy\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>European Union\u2019s General Data Protection Regulation (GDPR)<\/b><\/a> requires you to ask for clear consent from your subscribers before sending any marketing communications and that you maintain a record of that consent. (The state of California has a similar regulation called <a href=\"https:\/\/oag.ca.gov\/privacy\/ccpa\" target=\"_tabs\" rel=\"noopener noreferrer\">the CCPA<\/a>.)<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The good news is, most of their requirements are similar, and most ESPs already help you meet them. What they both have in common, though, is the idea that a subscriber should specifically tell you that they want to receive emails from you. If they don&rsquo;t know who you are and why you are sending, you&rsquo;ll likely end up in spam.<\/p>\n\n<h3 class=\"wp-block-heading\">Authenticate your emails<\/h3>\n\n<p class=\"wp-block-paragraph\">Gmail and Yahoo\u2019s new deliverability rules explicitly require email senders to implement security protocols like SPF, DKIM, and DMARC, and for good reason. If you don\u2019t have email authentication protocols set up, you <i>will <\/i>land in the spam folder.<\/p>\n\n<p class=\"wp-block-paragraph\">We recommend doing all three of these methods:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/spf-records-basics\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>Sender Policy Framework (SPF)<\/b><\/a> is a type of DNS TXT record that specifies which domain names and IP addresses that can send email on your behalf.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/comprendre-dkim-fonctionnement\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>DomainKeys Identified Mail (DKIM)<\/b><\/a> adds a digital signature that verifies your sender identity.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/implementer-dmarc\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>Domain-based Message Authentication, Reporting, and Conformance (DMARC)<\/b><\/a> builds upon SPF and DKIM to verify your identity and determine how to handle an email that fails an authentication check.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">If you haven\u2019t already done so, setting up these authentication protocols ensure that no one is spoofing your email address and using it to send spam.<\/p>\n\n<h3 class=\"wp-block-heading\">Use double opt-in when you acquire new subscribers<\/h3>\n\n<p class=\"wp-block-paragraph\">If you\u2019re worried about your deliverability, double opt-in (as opposed to single opt-in) is the way to go. Double opt-in requires the subscriber to confirm they really want to be on your email list. After they sign up, they receive an automated email asking them to click to confirm they want to join your list. People who give fake email addresses or ones they never check, as well as spammers and bots, will not click to confirm.<\/p>\n\n<p class=\"wp-block-paragraph\">When someone <i>does<\/i> click that confirmation email, you know they\u2019re a real person who actually wants to be on your list. That will result in higher engagement rates, fewer spam complaints, and all the other great benefits of email marketing.<\/p>\n\n<h3 class=\"wp-block-heading\">Ask subscribers to whitelist your email address<\/h3>\n\n<p class=\"wp-block-paragraph\">When you welcome new subscribers to your list, it\u2019s worth a shot to ask them to add your email address to their contacts. When subscribers actively mark you as \u201cnot spam,\u201d it\u2019s letting ISPs know that you\u2019re legit. Phrases like \u201cplease add us to your contacts,\u201d or \u201cmake sure our emails don\u2019t land in your spam folder and add us to your trusted senders list\u201d can help nudge them in the right direction.<\/p>\n\n<p class=\"wp-block-paragraph\">It can be as simple as adding a short message in your footer, like this one from DevourTours:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4397\" width=\"900\" height=\"422\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image3-4.png\" alt=\"DevourTours unsubscribe message\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image3-4.png 900w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image3-4-300x141.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image3-4-768x360.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Watch out for spam traps<\/h3>\n\n<p class=\"wp-block-paragraph\">Spam traps are fake, discontinued, or abandoned email addresses that have been repurposed by anti-spam services to catch spammers. If you send emails to a spam trap, and continue to do so, this tells them that you\u2019re not monitoring your metrics or email reporting data \u2013 another hallmark of spammers.<\/p>\n\n<p class=\"wp-block-paragraph\">At best, this will make your emails get marked as spam. At worst, it will land you on a blocklist or blacklist and start derailing your email deliverability \u2013 an even worse problem than getting filtered into the spam folder.<\/p>\n\n<p class=\"wp-block-paragraph\">It\u2019s impossible to tell if an email address is a spam trap without <a href=\"https:\/\/www.mailgun.com\/fr\/products\/inbox\/email-verification\/email-validator\/\" target=\"_tabs\" rel=\"noopener noreferrer\">using an email verification tool<\/a>. With email verification, you\u2019ll know if an email address has gone bad and can remove it immediately.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <a href='https:\/\/www.mailgun.com\/fr\/products\/inbox\/deliverability\/blocklist-monitoring-service\/'>Spam Trap Monitoring from Mailgun Optimize<\/a> provides insight into how often you are sending to pristine, recycled, and typo spam traps. Identify issues in near-real-time so you can protect your sender reputation and avoid serious disruption to your email program.<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Send emails your subscribers want to read<\/h3>\n\n<p class=\"wp-block-paragraph\">Modern spam filters use subscriber engagement beyond spam complaints to determine your inbox placement. Metrics like open rates and click-through rates matter, because they indicate how well your content is connecting with subscribers. That means sending consistent, relevant emails to your list.<\/p>\n\n<p class=\"wp-block-paragraph\">The more you can send emails that they want to read, click on, and respond to, the better your overall deliverability will be.<\/p>\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/favoriser-engagement-strategique-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">strategic email engagement<\/a> strategy takes a two-pronged approach to your subscribers, working to increase engagement with your biggest fans and sunsetting your less engaged ones.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Consider sending more email to your most engaged subscribers \u2013 this is called signal boosting. This can be risky depending on how much you\u2019re already sending them, but for your biggest fans, it can also pay off.<\/li>\n\n\n\n<li>Every so often, identify all the people who haven\u2019t engaged with any emails in, say, six months, one year, and two years. Send fewer emails to each group in descending order. This will help sustain your open and click rates for the emails you do send, since the dead weight won\u2019t be bringing down those metrics.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">When engagement stays high, fewer mailbox service providers will treat you like a spammer, which is why keeping subscribers engaged is a great strategy for how to avoid email going to spam.<\/p>\n\n<h3 class=\"wp-block-heading\">Regularly clean your email list<\/h3>\n\n<p class=\"wp-block-paragraph\">Sometimes, there\u2019s nothing that\u2019s going to save those unengaged subscribers on your list. When that happens, it\u2019s best to let them go.<\/p>\n\n<p class=\"wp-block-paragraph\">Before you do, send a re-activation campaign. Ask subscribers who haven\u2019t engaged in a while if they still want to receive your emails. For those who say they want off your list, or who don\u2019t respond, remove them.<\/p>\n\n<p class=\"wp-block-paragraph\">It\u2019s also a good idea to make sure you have actual legitimate emails by verifying the email addresses of your subscribers. An email verification tool is the best way to do this. In addition to finding spam traps, it can also make sure that the email address is still active. Mailgun Validate allows you to simply upload your list and our program will run it against our send-databases to determine the quality and risk-level associated with each address. Here\u2019s what that looks like:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4398\" width=\"771\" height=\"539\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/IR-Verification.png\" alt=\"Dashboard of bulk verification previews\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/IR-Verification.png 771w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/IR-Verification-300x210.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/IR-Verification-768x537.png 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">That way, you can immediately remove or suppress any email addresses that are hurting your deliverability and decrease your bounce rate.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> We\u2019ve recently built a first-to-market feature that allows you to use your engagement data to predict future trends within Mailgun Validate. The full Mailgun engagement validation criteria is only available for contract customers. To learn more, <a href='https:\/\/www.mailgun.com\/fr\/contact\/vente\/'>reach out to our team.<\/a> A simplified version of the feature is still available for all other subscription users.<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Make a one-click unsubscribe option<\/h3>\n\n<p class=\"wp-block-paragraph\">Unsubscribes will happen. You can\u2019t please everyone. Failing to include an unsubscribe link not only violates anti-spam laws, but it also means the only way \u201cout\u201d for a subscriber is to mark you as spam \u2013 and that\u2019s <i>way <\/i>worse.<\/p>\n\n<p class=\"wp-block-paragraph\">Unsubscribing should be as easy as possible for your subscribers. You don\u2019t want people on your list who don\u2019t want to be there \u2013 whether they mark you as spam or simply stop engaging, their presence hurts your overall email marketing performance. Gmail and Yahoo now require bulk email senders to add a one-click unsubscribe option via RFC 8050, so if you\u2019re not including that, you\u2019re going to head to the junk folder.<\/p>\n\n<p class=\"wp-block-paragraph\">If you\u2019re using Mailgun\u2019s unsubscribe links, we\u2019ll also add the \u201cList-Unsubscribe\u201d header line to help make that link stand out on platforms that support it.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Learn more about RFC8058 and how to implement it in <a href='https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/qu-est-ce-que-la-rfc-8058\/'>our dedicated RFC post<\/a>.<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Pay attention to the details of your email content<\/h3>\n\n<p class=\"wp-block-paragraph\">Someone may mark you as spam because your email just <i>seems <\/i>fishy. If you\u2019re using deceitful or misleading subject lines (please, please don\u2019t use RE: or FWD: if you want to stay in the inbox!) or are sending emails riddled with typos and bad grammar, you\u2019ll look more like a spammer.<\/p>\n\n<p class=\"wp-block-paragraph\">It\u2019s also important to avoid spam trigger words. These are phrases that trigger spam filters because of their common use in phishing emails or spam content. A good practice is to think of how an old infomercial or a self-help book would say it and then do the opposite. Leave phrases like as seen on, act now, act fast, be the best you, etc.<\/p>\n\n<p class=\"wp-block-paragraph\">This also includes making sure your email is properly coded especially when it comes to HTML. It\u2019s helpful to look over your code to be sure nothing is out of place so that it doesn\u2019t look funky in a recipient\u2019s inbox. Emails like this are much more likely to be marked as spam and get lower engagement, eventually damaging your sender reputation. And with so many devices and email clients out there, it can be nearly impossible to know how your email will look on each one.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Get our tips on <a href='https:\/\/www.mailgun.com\/fr\/blog\/email\/modeles-emails-transactionnels-html\/'>designing html emails<\/a> and don\u2019t forget to apply these to your transactional emails as well as your marketing content.<\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.emailonacid.com\/inboxready\/email-previews\/%2522%2520\/t%2520%2522_blank\" target=\"_tabs\" rel=\"noopener noreferrer\">Email previewing<\/a> allows you to upload your HTML and see exactly how it will look on more than 90 different devices and clients before you hit the send button. You won&rsquo;t have to worry about last-minute rendering issues or typos leading a subscriber to think you\u2019re sending spam when it\u2019s just an honest mistake.<\/p>\n\n<h2 class=\"wp-block-heading\">To fix your email deliverability issues, focus on subscriber relationships<\/h2>\n\n<p class=\"wp-block-paragraph\">Aside from deliverability issues, winding up in the spam folder drastically limits your ability to communicate with customers and users. The good news is that the common reasons for being flagged as spam that we\u2019ve outlined are easy to avoid. And following these best practices will automatically reduce a lot of general deliverability issues. <\/p>\n\n<p class=\"wp-block-paragraph\">If you think you need some help with improving your emails, our<a href=\"\/products\/inbox\/deliverability-services\/\" target=\"_tabs\" rel=\"noopener noreferrer\"> managed email deliverability service<\/a> might be a great fit for you. You get a cool Technical Account Manager, and we\u2019ll help you learn the ins and outs of email and do everything possible to prevent your emails from going to spam.<\/p>\n\n<h2 class=\"wp-block-heading\">People also ask <\/h2>\n\n<p class=\"wp-block-paragraph\">What\u2019s the best way to warm up an IP address for bulk email sending?<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Gradually increasing email volume helps establish a positive reputation. Mailgun offers automated IP warming tools to make this process seamless.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">How can Mailgun help me avoid spam filters?<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Mailgun provides dedicated sending infrastructure, spam score testing, and advanced analytics to help optimize email deliverability and ensure compliance with best practices.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Does Mailgun offer tools to track and improve email engagement?<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Yes, Mailgun\u2019s <a href=\"https:\/\/www.mailgun.com\/fr\/fonctionnalites\/statistiques-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">analytics dashboard<\/a> provides insights into open rates, click-through rates, bounces, and spam complaints, helping you refine your strategy for better engagement.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">What makes Mailgun different from other email deliverability solutions?<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Mailgun offers industry-leading email infrastructure, real-time validation, detailed analytics, and expert support to optimize email deliverability and inbox placement.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">What are the most common spam trigger words to avoid in email subject lines?<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Words like \u201cfree,\u201d \u201cguaranteed,\u201d \u201curgent,\u201d and \u201cexclusive deal\u201d can trigger spam filters. Mailgun\u2019s spam testing tools help you optimize email content to avoid deliverability issues.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Can email forwarding affect my email deliverability?<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Yes, forwarding emails can break SPF and DKIM authentication, making messages appear spoofed. Mailgun offers email forwarding that implements the Authenticated Receiving Chain (ARC) standard to maintain authentication integrity. <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">What is the difference between soft bounces and hard bounces in email deliverability?<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A soft bounce is a temporary failure (e.g., recipient\u2019s inbox is full), while a hard bounce is a permanent failure (e.g., invalid email address). Mailgun automatically handles bounces to protect your sender reputation.<\/li>\n<\/ul>\n    <div data-content-type=\"longform\" class=\"longform-spacings\">\r\n        <div class=\"cta bg-primary rounded-lg px-5 py-6 p-md-7 px-md-6\">\r\n                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Keep me posted! Get great resources in your inbox every week.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-4551\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-4551\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-2765\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-2765\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Send me the Mailjet Newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Personne ne s&rsquo;attend \u00e0 ce que ses emails atterrissent dans le dossier spam. Si vous vous demandez\u00a0: pourquoi mes emails arrivent-ils en spam\u00a0? Poursuivez votre lecture\u2026<\/p>\n","protected":false},"author":44,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-21063","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9vitez que vos emails n&#039;arrivent en spam gr\u00e2ce \u00e0 ces conseils et strat\u00e9gies \u00e9prouv\u00e9s - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Pourquoi mes emails atterrissent-ils dans les spams ? D\u00e9couvrez les principales raisons et les strat\u00e9gies efficaces pour conserver vos emails dans la bo\u00eete de r\u00e9ception. 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