{"id":21121,"date":"2025-08-29T15:53:06","date_gmt":"2025-08-29T15:53:06","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/exemples-emails-transactionnels\/"},"modified":"2026-09-15T16:27:49","modified_gmt":"2026-09-15T16:27:49","slug":"exemples-emails-transactionnels","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/fr\/blog\/email\/exemples-emails-transactionnels\/","title":{"rendered":"Huit types d&#8217;emails transactionnels dont votre plateforme a besoin"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Transactional emails sometimes get a <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/emails-transactionnels-vs-emails-de-marketing\/\" target=\"_tabs\" rel=\"noopener noreferrer\">reputation for being boring<\/a> when compared to carefully crafted marketing emails. And while that may be true to an extent, transactional emails carry a lot of weight when it comes to daily operations, usability, and even sales. They play a critical role in building trust and improving the customer experience. And they can help drive revenue by addressing issues like cart abandonment and re-engaging customers.<\/p>\n\n<p class=\"wp-block-paragraph\">Transactional emails are built into the foundation of Mailgun. These programmatic emails are perfectly compatible with our API and your large sending volumes. But what transactional pathways will contribute the most to your business? We\u2019ve named eight, do you have \u2018em all?<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-7912\"><p class=\"h5 m-0\" id=\"toc-title-7912\">Table des mati\u00e8res<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-is-a-transactional-email\">What is a transactional email?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#benefits-of-transactional-emails\">Benefits of transactional emails<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-specifications-should-a-transactional-email-have\">What specifications should a transactional email have?<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_1-set-up-your-email-authentication-protocols\">1. Set up your email authentication protocols<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_2-use-the-right-sender-address\">2. Use the right sender address<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_3-build-in-accessibility\">3. Build in accessibility<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_5-set-up-personalization\">5. Set up personalization<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#anchor_8-types-of-transactional-emails\">8 types of transactional emails<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_1-opt-in-email\">1. Opt-in email<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_2-welcome-email\">2. Welcome email<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_3-activity-notification-email\">3. Activity notification email<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_4-password-reset-email\">4. Password reset email<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_5-abandoned-cart-email\">5. Abandoned cart email<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_6-order-confirmation-email\">6. Order confirmation email<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_7-shipping-confirmation-email\">7. Shipping confirmation email<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_8-delivery-confirmation-email\">8. Delivery confirmation email<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#wrapping-up\">Wrapping up<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What is a transactional email?<\/h2>\n\n<p class=\"wp-block-paragraph\">We know that a transactional email is a triggered message, but what exactly does that mean? When a user performs an action, like requesting a password reset, the transactional message is triggered by that action. Maybe it\u2019s a button click, or a form field entry. When the action is completed, the transactional email templates are personalized, and programmatically sent to the user via API.<\/p>\n\n<p class=\"wp-block-paragraph\">Note that transactional emails aren\u2019t just limited to receipts, shipping notices, or password resets. They can also include messages you might not immediately think of, like social media notifications. When you get an email about a new follower, a tagged photo, or a direct message, that\u2019s a transactional email in action. The purpose is to keep you updated on activity that matters to you, not to push a promotion.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">That\u2019s the key distinction: transactional emails exist to confirm or inform based on a user\u2019s action or account activity. Marketing messages may sneak in a little upsell here or there (think: an Amazon shipping confirmation with \u201cCustomers also bought\u2026\u201d at the bottom), but the core purpose remains functional. They deliver the information the user expects \u2013 fast, relevant, and tied directly to what they just did.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Benefits of transactional emails<\/h2>\n\n<p class=\"wp-block-paragraph\">By customizing and optimizing each type of transactional email, brands can turn routine communications into touchpoints that drive loyalty and revenue. Advantages include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>High engagement rates<\/strong>: Transactional emails (e.g., order confirmations, password resets, etc.) have significantly higher open and click-through rates than promotional emails because they\u2019re expected and relevant.\u00a0<\/li>\n\n\n\n<li><strong>Enhanced <\/strong><strong>c<\/strong><strong>ustomer <\/strong><strong>e<\/strong><strong>xperience: <\/strong>Transactional emails provide timely, helpful information that improves customer trust and satisfaction.\u00a0<\/li>\n\n\n\n<li><strong>Branding <\/strong><strong>o<\/strong><strong>pportunities:<\/strong> Consistent design and tone in transactional emails help reinforce brand identity.\u00a0<\/li>\n\n\n\n<li><strong>Cross-<\/strong><strong>s<\/strong><strong>ell\/<\/strong><strong>U<\/strong><strong>psell <\/strong><strong>p<\/strong><strong>otential:<\/strong> You can include subtle product suggestions or promotions within non-intrusive areas of the email.\u00a0<\/li>\n\n\n\n<li><strong>Compliance-<\/strong><strong>f<\/strong><strong>riendly <\/strong><strong>m<\/strong><strong>arketing:<\/strong> Since they\u2019re triggered by user actions, transactional emails avoid spam filters and are less likely to violate email marketing regulations.\u00a0<\/li>\n<\/ul>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Learn more about the dos and don\u2019ts of <a href=\"https:\/\/www.mailgun.com\/blog\/email\/what-is-transactional-email-basics\/\">transactional emails<\/a>, and how you can set them up with Mailgun.<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">What specifications should a transactional email have?<\/h2>\n\n<p class=\"wp-block-paragraph\">Because transactional emails are going out to a wide segment of users for various scenarios, we need to ensure they are constructed for success with a few basics:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Set up your authentication protocols<\/li>\n\n\n\n<li>Use the correct sender address<\/li>\n\n\n\n<li>Make your emails accessible<\/li>\n\n\n\n<li>Set up personalization<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Let\u2019s get cracking!<\/p>\n\n<h3 class=\"wp-block-heading\">1. Set up your email authentication protocols<\/h3>\n\n<p class=\"wp-block-paragraph\">Before you hit send, remember to set up your <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/authentification-des-emails-votre-carte-identite-pour-envoi\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email authentication protocols<\/a>, like sender policy framework (SPF) records, domain keys identified mail (DKIM), domain messaging authentication reporting and conformance (DMARC), and brand indicators for message indication (BIMI). These protocols are an essential component of transactional email messages. Whether using an email service provider (ESP) or sending on your own, authentication records are important. Think of authentication protocols as your ID card for email sending. They tell mailbox providers that you are who you say you are so they can place you in your reader\u2019s inbox instead of the spam folder.<\/p>\n\n<h3 class=\"wp-block-heading\">2. Use the right sender address<\/h3>\n\n<p class=\"wp-block-paragraph\">We know email isn\u2019t just about metrics, but hear us out. Using the correct sender address can positively affect your open rate. Make it obvious to your users who they\u2019re getting mail from. You can either use your company name or an individual employee\u2019s name as the sender name, but don\u2019t forget to <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/enregistrements-dns-marque-blanche-clients-conseils-astuces\/\" target=\"_tabs\" rel=\"noopener noreferrer\">white label your domain name system (DNS) record<\/a> so that your sender address displays as your company\u2019s email address.<\/p>\n\n<h3 class=\"wp-block-heading\">3. Build in accessibility<\/h3>\n\n<p class=\"wp-block-paragraph\">Accessibility is important \u2013 especially for transactional emails. You don\u2019t want your readers to miss out on key pieces of information. Design your transactional <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/erreurs-accessibilite-emails\/\" target=\"_tabs\" rel=\"noopener noreferrer\">emails to be accessible<\/a> for low-vision and special needs readers. Do this by using alt-text for images and contrasting colors that make your messages easier to read.<\/p>\n\n<p class=\"wp-block-paragraph\">Let\u2019s be real \u2013 many of your readers open your emails on their mobile devices. Create a better user experience by coding <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/modeles-emails-responsifs-laisser-libre-cours-creativite\/\" target=\"_tabs\" rel=\"noopener noreferrer\">responsive email designs<\/a> that adjust to their device\u2019s viewport.<\/p>\n\n<h3 class=\"wp-block-heading\">5. Set up personalization<\/h3>\n\n<p class=\"wp-block-paragraph\">You want your messages to be triggered automatically, but that doesn\u2019t mean they can\u2019t \u2013 or shouldn\u2019t \u2013 be personalized. You can create Transactional templates with HTML that will personalize the content with the recipient\u2019s name, account details, etc. to make the message more impactful but also useful.<\/p>\n\n<h2 class=\"wp-block-heading\">8 types of transactional emails<\/h2>\n\n<p class=\"wp-block-paragraph\">Automation is powerful in email. Of all the automated messages you might send, what\u2019s considered a transactional email? Well, here are some common examples of transactional emails you might encounter in your business sending practices:<\/p>\n\n<h3 class=\"wp-block-heading\">1. Opt-in email<\/h3>\n\n<p class=\"wp-block-paragraph\"><b>An opt-in email is a message that requires a confirmation action from the recipient, <\/b>and they are a fantastic method to grow a clean email list, and boost engagement (which also helps with deliverability). If people opt-in, they are more likely to read your emails and have an interest in the content.<\/p>\n\n<p class=\"wp-block-paragraph\">We recommend using double opt-ins as you\u2019re growing your email list. It might seem counterintuitive to add an extra step to the sign-up process, but this helps eliminate email addresses from your mailing list that are generated by bots or other spam sources.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Don\u2019t just stop with double opt-ins when it comes to curating a clean email list. Make sure that your unsubscribe link is easy to find and allow users to opt out without friction.<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">2. Welcome email<\/h3>\n\n<p class=\"wp-block-paragraph\">Email your subscribers or new customers when they have signed up to your mailing or completed an account creation.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Welcome emails are a standard type of transactional email for almost any service<\/b>. Although this is an automated email message, it can also be a personalized email, not just with the recipient&rsquo;s name, but through other data points like their geography. For instance, if you sell outdoor gear, you may send a welcome email featuring some winter products for a new user in Canada.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Personalization uses data to optimize messaging and build retention, not just through transactional emails but for your marketing campaigns. Learn more <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/utiliser-donnees-creer-meilleures-campagnes-emailing-declenchees\/\">here<\/a>.<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">3. Activity notification email<\/h3>\n\n<p class=\"wp-block-paragraph\">Don\u2019t leave your users in the dark. <b>Activity notifications cover a wide range of actions from account notifications to alerts<\/b> that an item is back in stock.<\/p>\n\n<p class=\"wp-block-paragraph\">It\u2019s a good practice to send confirmation emails when your users complete certain activities or make requests on your app or platform. For instance, if you\u2019re a banking app, it makes sense to build in functionality that alerts users to high-value, or potentially fraudulent transactions.<\/p>\n\n<p class=\"wp-block-paragraph\">Activity notification is sort of a miscellaneous category in this list because it\u2019s highly customizable to your needs. So, here\u2019s some ideas of places where activity notifications can come into play:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>We miss you: Send an email when your users haven\u2019t logged in for a while.<\/li>\n\n\n\n<li>System activity: We\u2019ve received your support request and are reviewing it now.<\/li>\n\n\n\n<li>Is this you: Someone has logged into your account from a new device.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">4. Password reset email<\/h3>\n\n<p class=\"wp-block-paragraph\"><b>An automated response to a password reset request<\/b> is one of the most common transactional emails. When users forget their password to your app, the last thing they want is to experience more user friction. Keep this in mind and design your password reset emails to create a seamless, user-friendly experience for your customers.<\/p>\n\n<h3 class=\"wp-block-heading\">5. Abandoned cart email<\/h3>\n\n<p class=\"wp-block-paragraph\">Ever wondered, \u201cWhat do transactional emails mean for my bottom line?\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">Cart abandonment emails are a great ecommerce examples of transactional emails driving sales. Your user is teetering on the edge of making a purchase. They\u2019ve even added items to their shopping carts. But they\u2019re just not quite ready to click through and make a purchase. An <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/pourquoi-emails-transactionnels-automatises-essentiels-croissance\/\" target=\"_tabs\" rel=\"noopener noreferrer\">abandoned cart email<\/a> is sometimes just the nudge they need to complete their purchase.<\/p>\n\n<h3 class=\"wp-block-heading\">6. Order confirmation email<\/h3>\n\n<p class=\"wp-block-paragraph\"><b>Order confirmations are the email equivalent of a purchase receipt<\/b>, but they can contain information beyond pricing, like a link to an order status page or tracking number that gives a user peace of mind prior to receiving a shipping confirmation email. Take a moment to reassure your user that you\u2019ve received their order and manage expectations by setting a timeline for shipping and delivery.<\/p>\n\n<h3 class=\"wp-block-heading\">7. Shipping confirmation email<\/h3>\n\n<p class=\"wp-block-paragraph\"><b>Keep your users updated with real-time shipping notifications. <\/b>This may be one of the more obvious types of transactional emails when thinking about companies like Amazon. Shipping updates are not only personalized with name, but with other critical information like tracking numbers and order summaries.<\/p>\n\n<h3 class=\"wp-block-heading\">8. Delivery confirmation email<\/h3>\n\n<p class=\"wp-block-paragraph\"><b>A delivery confirmation email confirms that you (the supplier) received confirmation of delivery<\/b>. This can be useful for the recipient to follow up with the courier service to troubleshoot why a delivery confirmation was sent if they haven\u2019t received the goods, or alert them that their package has arrived.<\/p>\n\n<p class=\"wp-block-paragraph\">However, this isn\u2019t all that a delivery confirmation email can do. This is also a space for feedback that catches the recipient in a state of excitement or appreciation that they have received their order. This is a great space to ask for a review or showcase other services or items that they may have interest in.<\/p>\n\n<h2 class=\"wp-block-heading\">Wrapping up<\/h2>\n\n<p class=\"wp-block-paragraph\">Transactional email services solve communication needs between you and your users but automated doesn\u2019t mean that your messaging has to feel robotic. Check out our <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/simplifier-complexite-bases-contenu-dynamique-emails-transactionnels\/\" target=\"_tabs\" rel=\"noopener noreferrer\">tips for creating dynamic transactional email content<\/a> and remember that these message types will likely be read by your users. How often do you ignore your shipping confirmation emails? Our advice? Use the engagement transactional emails provide to elevate your customer experience.<\/p>\n\n<p class=\"wp-block-paragraph\">Just dipping a toe into the transactional email waters? We\u2019ve done the legwork to answer all of your questions about setting up the best email program and achieving a great deliverability rate. Subscribe to our newsletter and become an email geek like us.<\/p>\n    <div data-content-type=\"longform\" class=\"longform-spacings\">\r\n        <div class=\"cta bg-primary rounded-lg px-5 py-6 p-md-7 px-md-6\">\r\n                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Keep me posted! Get great resources in your inbox every week.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-3878\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-3878\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-4775\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-4775\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Send me the Mailjet Newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Les emails transactionnels sont des messages automatis\u00e9s par les actions des utilisateurs. L&rsquo;avantage des emails transactionnels est qu&rsquo;ils sont les cousins des campagnes d&#8217;emails de marketing que l&rsquo;on configure pour ensuite les oublier. Des r\u00e9initialisations de mot de passe aux confirmations d&rsquo;exp\u00e9dition, ces messages g\u00e8rent une grande partie de la logistique des utilisateurs. Voici les principaux messages \u00e0 ajouter \u00e0 votre arsenal.<\/p>\n","protected":false},"author":21,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-21121","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9couvrez quels types d&#039;emails transactionnels stimulent les ventes - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Les emails transactionnels ne sont pas seulement des messages automatis\u00e9s. Ils sont l&#039;occasion d&#039;engager vos utilisateurs. Voici huit types d&#039;emails transactionnels dont votre marque a besoin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/exemples-emails-transactionnels\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9couvrez quels types d&#039;emails transactionnels stimulent les ventes - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Les emails transactionnels ne sont pas seulement des messages automatis\u00e9s. Ils sont l&#039;occasion d&#039;engager vos utilisateurs. 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