One click is all it takes for a consumer to disengage from your emails, ending your marketing relationship with them. <\/p>\n\n
But unlike customers who may provide feedback before they cancel their subscription or return an item, most subscribers leave without saying goodbye. The real challenge is understanding why they unsubscribed. <\/b>With a movement toward one-click unsubscribes led by Gmail and Yahoo\u2019s new deliverability requirements, senders will have to look more closely at this behavior and how it impacts their sender reputation and overall email program.<\/p>\n\r\n