{"id":21840,"date":"2020-07-22T00:00:00","date_gmt":"2020-07-22T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/google-introducing-bimi-support-and-google-postmaster-api-2\/"},"modified":"2026-09-15T17:31:22","modified_gmt":"2026-09-15T17:31:22","slug":"google-introducing-bimi-support-and-google-postmaster-api","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/google-introducing-bimi-support-and-google-postmaster-api\/","title":{"rendered":"Super nouvelle chez Google\u00a0: pr\u00e9sentation du support BIMI et de l&rsquo;API Google Postmaster"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><b>There is some exciting news happening on the Google front<\/b>!\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">This week, <a href=\"https:\/\/cloud.google.com\/blog\/products\/g-suite\/gsuite-security-updates-for-gmail-meet-chat-and-admin\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Google announced some new security features for the G Suite<\/u><\/a>, and one of the most exciting ones is <b>a pilot of BIMI, an email specification that allows brand logos to display within authenticated emails<\/b>. Companies and Gmail users will now be able to benefit from this email authentication standard, which will help brands gain their contacts\u2019 trust.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Another piece of exciting news is <b>Google is now offering an API for the Google Postmaster page<\/b>, which will allow brands and ESPs to access all of Google Postmaster\u2019s email metrics without having to go through the Google Postmaster Tools\u2019 UI.<\/p>\n\n<p class=\"wp-block-paragraph\">Together, these two updates will significantly help email senders gain trust and access information to improve their engagement rates. Read on to learn more about these launches and how the BIMI pilot and Google Postmaster\u2019s API can help <b>strengthen your email programs<\/b>.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-6788\"><p class=\"h5 m-0\" id=\"toc-title-6788\">Table des mati\u00e8res<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#google-launches-the-bimi-pilot\">Google launches the BIMI pilot<\/a><a class=\"scrollme link-body-color\" href=\"#how-does-bimi-work-on-gmail\">How does BIMI work on Gmail?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#introducing-the-google-postmaster-api\">Introducing the Google Postmaster API<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#be-the-first-to-know\">Be the first to know<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Google launches the BIMI pilot<\/h2>\n\n<p class=\"wp-block-paragraph\">Google now offers support for the BIMI standard in Gmail to encourage brands to implement DMARC. <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/bimi-plus-qu-un-nom-amusant\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u><b>BIMI (Brand Indicators for Message Identification)<\/b><\/u><\/a><b> is an email authentication standard that enables brands using DMARC to validate ownership of their corporate logos and securely transmit them to Google<\/b>. Once these authenticated emails pass all of Google\u2019s other anti-abuse checks, Gmail will display the logo in the Gmail UI.<\/p>\n\n<p class=\"wp-block-paragraph\">This important step will not only secure Gmail users, but it also provides more security for the entire email ecosystem. <b>BIMI helps recipients identify the email sender<\/b>, which prevents them from falling prey to malicious or unwanted emails. It will also help brands gain trust with their subscribers.\u00a0<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4439\" width=\"1300\" height=\"812\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/gmail_logo_display.max-1300x1300-1.png\" alt=\"gmail_logo_display\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/gmail_logo_display.max-1300x1300-1.png 1300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/gmail_logo_display.max-1300x1300-1-300x187.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/gmail_logo_display.max-1300x1300-1-768x480.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/gmail_logo_display.max-1300x1300-1-1024x640.png 1024w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/cloud.google.com\/blog\/products\/g-suite\/gsuite-security-updates-for-gmail-meet-chat-and-admin\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Google Blog<\/u><\/a><\/p>\n\n<h3 class=\"wp-block-heading\">How does BIMI work on Gmail?<\/h3>\n\n<p class=\"wp-block-paragraph\">BIMI relies on SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting &amp; Conformance) <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/authentification-des-emails-votre-carte-identite-pour-envoi\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>email authentication standards<\/u><\/a>. This means that, <b>in order to join BIMI, your domain needs to be protected by these standards and have a DMARC policy of p=quarantine or p=reject defined<\/b>. It\u2019s important to note that BIMI does not work with p=none.<\/p>\n\n<p class=\"wp-block-paragraph\">When your emails are successfully authenticated, then you need to create a BIMI TXT record in DNS with an SVG version of your logo. This step lets ISPs know where to find your logo. Mailbox providers such as Gmail will start displaying the logo in existing avatar slots in the Gmail UI after you have passed strong authentications.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Engagement rates are key to a strong deliverability<\/b>, which is why Gmail supporting BIMI is such great news for email senders around the world. When Gmail members see the brand logo in their inbox, they will have a higher level of confidence opening the email and engaging with the brands.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Introducing the Google Postmaster API<\/h2>\n\n<p class=\"wp-block-paragraph\"><b>Google is also now offering API for the Google Postmaster page<\/b>. Google Postmaster is a free tool that Google provides to domain owners of brands and ESPs (Email Service Providers) to monitor the health and reputation of their IPs and Domains. The tool provides visibility to email senders so they can understand how users are engaging with their emails, and how they can optimize their strategy to improve their deliverability.<\/p>\n\n<p class=\"wp-block-paragraph\">With the Postmaster Tools, users can see if Gmail recipients are marking their emails as spam, how to prevent their emails from being blocked by Gmail, why their emails might not be delivered, and if their emails are being sent securely.<\/p>\n\n<p class=\"wp-block-paragraph\">Now, all of that information is available via the Gmail Postmaster API, a RESTful API that provides <b>programmatic access to <\/b><a href=\"https:\/\/www.mailgun.com\/fr\/products\/measure\/email-analytics\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u><b>email traffic metrics<\/b><\/u><\/a> such as spam reports, delivery errors, and others. If you want to have your application call this service instead of accessing the information through the Gmail Postmaster Tools UI, check out <a href=\"https:\/\/developers.google.com\/gmail\/postmaster\/reference\/rest\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Google\u2019s Documentation<\/u><\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Be the first to know<\/h2>\n\n<p class=\"wp-block-paragraph\">Some keep suggesting email is dead, but that is far from the truth. Google\u2019s announcement to introduce BIMI support and the new Google Postmaster API prove that <b>the world of email is constantly changing<\/b>, and staying up-to-date with all the innovations might be hard.<\/p>\n\n<p class=\"wp-block-paragraph\">Are you so caught up in everything that\u2019s happening around the world and have little time to fish for email news? Don\u2019t worry, we\u2019ve got you covered. <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u><b>Sign up for the Mailgun newsletter<\/b><\/u><\/a><b> and get all our content in your inbox, every week.<\/b> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Excellente nouvelle pour Gmail\u00a0! Google a annonc\u00e9 le projet pilote pour prendre en charge BIMI, et vous pouvez d\u00e9sormais acc\u00e9der aux donn\u00e9es de Google Postmaster via une API.<\/p>\n","protected":false},"author":33,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-21840","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00e9sentation du support BIMI et de l&#039;API Google Postmaster - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Excellente nouvelle pour Gmail\u00a0! Google a annonc\u00e9 le projet pilote pour prendre en charge BIMI, et vous pouvez d\u00e9sormais acc\u00e9der aux donn\u00e9es de Google Postmaster via une API.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/google-introducing-bimi-support-and-google-postmaster-api\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00e9sentation du support BIMI et de l&#039;API Google Postmaster - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Excellente nouvelle pour Gmail\u00a0! 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