{"id":22787,"date":"2023-12-07T00:00:00","date_gmt":"2023-12-07T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/google-update-inactive-accounts-2\/"},"modified":"2026-09-15T23:51:38","modified_gmt":"2026-09-15T23:51:38","slug":"google-update-inactive-accounts","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/google-update-inactive-accounts\/","title":{"rendered":"Gmail va supprimer les comptes inactifs\u00a0: ne laissez pas cela impacter votre d\u00e9livrabilit\u00e9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In their <a href=\"https:\/\/blog.google\/technology\/safety-security\/updating-our-inactive-account-policies\/\" target=\"_tabs\" rel=\"noopener noreferrer\">May 16, 2023 update<\/a>, Google announced some changes coming to Gmail, including updates involving BIMI certification, tweaks in the schema requirements for annotations and \u2013 perhaps what concerned senders the most \u2013 plans to remove all inactive Gmail accounts.<\/p>\n\n<p class=\"wp-block-paragraph\">The removal of inactive accounts could affect your email list directly and impact your deliverability. So, what&rsquo;s the reasoning behind this decision? Should you be worried? And how can you prepare? All <u>g<\/u>ood questions \u2013 here\u2019s what we know.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-7598\"><p class=\"h5 m-0\" id=\"toc-title-7598\">Table des mati\u00e8res<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#whats-going-on-with-gmail-inactive-accounts\">What\u2019s going on with Gmail inactive accounts?<\/a><a class=\"scrollme link-body-color\" href=\"#inactive-accounts-will-be-deleted-phased-approach\">Inactive accounts will be deleted: Phased approach<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-will-the-gmail-update-impact-your-deliverability\">How will the Gmail update impact your deliverability?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-to-protect-your-deliverability\">How to protect your deliverability<\/a><a class=\"scrollme link-body-color\" href=\"#re-engage-your-gmail-recipients\">Re-engage your Gmail recipients<\/a><a class=\"scrollme link-body-color\" href=\"#email-list-cleaning\">Email list cleaning<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#wrapping-up\">Wrapping up<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What\u2019s going on with Gmail inactive accounts?<\/h2>\n\n<p class=\"wp-block-paragraph\">Out with the old and in with the new.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Google is cracking down on accounts to help curb spamming and hijacking attempts, and their first step is to clean up unused or dead accounts. This comes at a time when <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/conformite-des-donnees-reglementations\/\" target=\"_tabs\" rel=\"noopener noreferrer\">account security and data protection<\/a> is becoming increasingly more important across the net.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-d39b36c3860e144dae022698bdd730a5\">\r\n            People want the products and services they use online to be safe and secure&#8230;if an account hasn&rsquo;t been used for an extended period of time, it is more likely to be compromised.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-d39b36c3860e144dae022698bdd730a5\">\r\n                        Google                    <\/cite>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/fml-spam-envoye-depuis-mon-compte-que-faire\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Spam and abandoned accounts<\/a> are far less likely to have implemented protections like 2FA, which also help validate the account, and abandoned accounts are much more susceptible to compromised passwords and account takeover for malicious intent.<\/p>\n\n<h3 class=\"wp-block-heading\">Inactive accounts will be deleted: Phased approach<\/h3>\n\n<p class=\"wp-block-paragraph\">Google is paving a long runway on its path to account deletion, and the policy will only go after accounts that have been inactive for 2 years or more.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><b>The first batch of accounts were scheduled for deletion beginning in December 2023 and Google began executing on December 1 as promised. <\/b>The approach will be phased and begin with accounts that were created and then immediately abandoned, meaning they have been inactive since their creation.<\/p>\n\n<p class=\"wp-block-paragraph\">In the next phase, Google will target inactive accounts in batches and will send them notification campaigns announcing their upcoming deletion, giving users a chance to reclaim their accounts. Those accounts that have not responded to Google\u2019s notification campaigns will be deleted and this new policy executed on an ongoing basis.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> The news of inactive account removal isn\u2019t the only change happening with Gmail. The latest news around major inbox updates coming to Gmail in early 2024 has the industry on its toes as companies rush to implement strategies that meet the new standards. Learn more in our post on <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/gmail-and-yahoo-inbox-updates-2024\/\">the upcoming Gmail and Yahoo inbox updates.<\/a><\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">How will the Gmail update impact your deliverability?<\/h2>\n\n<p class=\"wp-block-paragraph\">Can this change impact your deliverability? Potentially, yes. But if you\u2019re following email deliverability best practices, you don\u2019t need to worry.<\/p>\n\n<p class=\"wp-block-paragraph\">Sending to inactive or non-existent counts is a fast way to hurt your <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/ameliorer-reputation-expediteur\/\" target=\"_tabs\" rel=\"noopener noreferrer\">sender reputation<\/a> and engagement metrics, which in turn negatively impact your deliverability in a big way. As you know, lack of engagement on your delivered emails, blocks, and bounces are all factors email clients consider when deciding to place a sender\u2019s message in the spam folder.<\/p>\n\n<p class=\"wp-block-paragraph\">So, those sending to inactive accounts are already hurting their deliverability. Google\u2019s move to delete inactive accounts shouldn\u2019t worry senders following best practices. But if you\u2019re planning to send to an old email list, you\u2019ll want to ensure all those email addresses are reachable to avoid bounces. You can do this by using an <a href=\"\/products\/optimize\/email-verification\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email verification tool<\/a> like Mailgun\u2019s.<\/p>\n\n<p class=\"wp-block-paragraph\">If you\u2019re not sure about your email list, don\u2019t worry. You\u2019ve got time. Between now and December 2023, we recommend implementing re-engagement and list cleaning tactics of your own as a defense.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_65528464a4b94924cef4c54bcb4ce7bc\">\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_65528464a4b94924cef4c54bcb4ce7bc\">\r\n                Boost your deliverability with Mailgun\u2019s email validation            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Take the guesswork out of sending and reach contacts that will actually engage with your email marketing campaigns.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/fr\/produits\/validate\/\"  class=\"btn btn-secondary\" >Get started<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n<h2 class=\"wp-block-heading\">How to protect your deliverability<\/h2>\n\n<p class=\"wp-block-paragraph\">This update will impact accounts and subsequently the addresses on your list, so there are two main list-targeting steps you can take to prepare. While these are standard best practices, they can be adapted to target Gmail addresses specifically.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-2b0b6e7ce1832df7f7c076d6af0d6b17\">\r\n            The change Google is making to disable inactive mailboxes is one that other providers have already made. For senders already following best practices, this should not have any huge impact on their sending or reputation. Continue practicing solid list acquisition methods with confirmed opt-in, verify older lists before sending to them, and implement sunset policies to avoid sending to potentially inactive recipients that do not engage with your emails.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/renate_burns.jpeg\" alt=\"Photo de Renate Burns\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-2b0b6e7ce1832df7f7c076d6af0d6b17\">\r\n                        Renate Burns                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Team Lead Deliverability Operations<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<h3 class=\"wp-block-heading\">Re-engage your Gmail recipients<\/h3>\n\n<p class=\"wp-block-paragraph\">Is your list alive? This is the question that <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/contacts-inactifs-liste-diffusion\/\" target=\"_tabs\" rel=\"noopener noreferrer\">re-engagement campaigns<\/a> answer by sending targeted messaging to segments of your list that have become unresponsive.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">With this Google update, we recommend creating a re-engagement campaign to check for signs of life for Gmail addresses on your list that haven\u2019t engaged recently, and sunset unresponsive users.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Gmail has its own quirks and requirements. The best way to get the visibility you need is by using Google\u2019s Postmaster Tools. As it happens, we\u2019ve got an integration for that, so you don\u2019t even need to leave your account. <a href=\"https:\/\/www.mailgun.com\/blog\/product\/integration-with-google-postmaster-tools\/\">Check it out<\/a>.<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Email list cleaning<\/h3>\n\n<p class=\"wp-block-paragraph\">With deliverability, email list cleaning is King \u2013 and it\u2019s not a one-time effort. Sending messages to unresponsive users or invalid addresses severely impacts your engagement and sends your deliverability rate straight to the gutter.<\/p>\n\n<p class=\"wp-block-paragraph\">We\u2019ve written a lot about the <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/importance-nettoyage-liste-contacts\/\" target=\"_tabs\" rel=\"noopener noreferrer\">importance of list hygiene,<\/a> and the tools you need to create a successful list cleaning practice, but here are the highlights, and how to use them to combat Google\u2019s account deactivation plans.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Use bulk <\/b><a href=\"https:\/\/www.mailgun.com\/fr\/products\/validate\/email-list-validation\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>verifications to validate old lists<\/b><\/a><b>: <\/b>How long has it been since you cleaned your email list? Changes like the Google update are opportunities to validate and remove any dead weight from your lists. While this can be done before December 23, <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/product\/bulk-verifications-accurate-fast\/\" target=\"_tabs\" rel=\"noopener noreferrer\">list verification<\/a> should also be something to keep in mind after, since certain accounts will continue to become inactive over time.<\/li>\n\n\n\n<li><b>Automate email list cleaning with a sunset policy:<\/b> A <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/politiques-de-sunset-destinataires-non-engages\/\" target=\"_tabs\" rel=\"noopener noreferrer\">sunset policy<\/a> is a plan to clean unresponsive or disengaged recipients from your email list. It automatically removes email addresses that have not opened your emails during a period of time, ensuring you\u2019re only actively targeting those that really want to hear from you.\u00a0<\/li>\n\n\n\n<li><b>Implement double opt-ins: <\/b>Policies are changing in a lot of sectors, from inbox management to data protection. <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/importance-nettoyage-liste-contacts\/#subchapter-4\" target=\"_tabs\" rel=\"noopener noreferrer\">Double opt-in can save you time and money<\/a> by requiring users to acknowledge their intent and confirm their subscription to your list. This will ensure you don\u2019t let into your list any email addresses that are created and immediately abandoned.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Wrapping up<\/h2>\n\n<p class=\"wp-block-paragraph\">The deletion of inactive accounts can sound scary to some email senders. If that\u2019s you, we get it \u2013 your sender reputation can be hard to manage. But if you\u2019re following our advice on email deliverability best practices, you don\u2019t need to worry.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Google updates like this happen more often than you think. Keep an eye on your Gmail metrics from within your account with our Google Postmaster Tools integration.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_3e41857f85549b9680c8bbf3ebcffe5f\">\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_3e41857f85549b9680c8bbf3ebcffe5f\">\r\n                Google Postmaster Tools is integrated with Mailgun Optimize            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">The Mailgun Optimize suite was built to help senders tackle the most common issues preventing them from landing in the inbox. Now we&#x27;re taking it one step further by providing visibility into your most essential email analytics with Google Postmaster Tools in Mailgun Optimize.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/help.mailgun.com\/hc\/en-us\/articles\/15307328150939\"  class=\"btn btn-secondary\" >Try now<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Google a lanc\u00e9 une nouvelle initiative visant \u00e0 supprimer tous les comptes Gmail inactifs, et ce changement pourrait avoir un impact sur votre d\u00e9livrabilit\u00e9. Lisez la suite pour d\u00e9couvrir les d\u00e9tails, le calendrier et comment \u00e9viter que votre r\u00e9putation d&rsquo;exp\u00e9diteur et vos statistiques n&rsquo;en p\u00e2tissent.<\/p>\n","protected":false},"author":21,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-22787","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment prot\u00e9ger votre d\u00e9livrabilit\u00e9 avec les mises \u00e0 jour de Google - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Google d\u00e9ploie de nouvelles mises \u00e0 jour qui pourraient affecter votre d\u00e9livrabilit\u00e9. \u00cates-vous pr\u00eat\u00b7e\u00a0? D\u00e9couvrez ce que vous devez faire pour pr\u00e9server vos statistiques gr\u00e2ce \u00e0 ces conseils.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/google-update-inactive-accounts\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment prot\u00e9ger votre d\u00e9livrabilit\u00e9 avec les mises \u00e0 jour de Google - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Google d\u00e9ploie de nouvelles mises \u00e0 jour qui pourraient affecter votre d\u00e9livrabilit\u00e9. \u00cates-vous pr\u00eat\u00b7e\u00a0? 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