{"id":22850,"date":"2023-11-27T00:00:00","date_gmt":"2023-11-27T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/email-deliverability-tools-2\/"},"modified":"2026-09-16T16:57:27","modified_gmt":"2026-09-16T16:57:27","slug":"email-deliverability-tools","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/email-deliverability-tools\/","title":{"rendered":"Six outils fondamentaux pour optimiser les r\u00e9sultats de vos emails"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Even in today\u2019s futuristic AI marketplace, email remains a powerful means for businesses to connect with their audiences. And at the core of email communications lies email deliverability \u2013 the ability to send your emails directly to the inbox. Without it, senders are just pushing messages into the void, missing out on all the benefits of the channel.<\/p>\n\n<p class=\"wp-block-paragraph\">Unfortunately, <a href=\"https:\/\/www.mailgun.com\/blog\/email\/understanding-email-deliverability\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email deliverability is both an art and a science,<\/a> and there isn\u2019t a \u201cset it and forget it\u201d solution for email deliverability. To ensure the highest email ROI, you have to understand each facet of deliverability, the circumstances that impact it, and the tools that can help you control and maximize the success of your sending.<\/p>\n\n<p class=\"wp-block-paragraph\">In this blog post, we\u2019ll recap five challenges of modern-day deliverability and show you the tools that make it easier to conquer them.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-7350\"><p class=\"h5 m-0\" id=\"toc-title-7350\">Table des mati\u00e8res<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#why-is-it-important-to-use-the-right-tools-to-monitor-your-email-deliverability\">Why is it important to use the right tools to monitor your email deliverability?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-6-best-tools-to-improve-email-deliverability\">The 6 best tools to improve email deliverability<\/a><a class=\"scrollme link-body-color\" href=\"#email-validation-to-keep-your-email-list-clean\">Email validation to keep your email list clean<\/a><a class=\"scrollme link-body-color\" href=\"#inbox-placement-testing-to-measure-deliverability\">Inbox placement testing to measure deliverability<\/a><a class=\"scrollme link-body-color\" href=\"#inbox-preview-testing-to-ensure-correct-email-rendering\">Inbox preview testing to ensure correct email rendering<\/a><a class=\"scrollme link-body-color\" href=\"#blocklist-and-spam-trap-monitoring-tools-to-protect-your-sender-reputation\">Blocklist and spam trap monitoring tools to protect your sender reputation<\/a><a class=\"scrollme link-body-color\" href=\"#spam-rate-monitoring-integrations-to-keep-an-eye-on-your-spam-rate\">Spam rate monitoring integrations to keep an eye on your spam rate<\/a><a class=\"scrollme link-body-color\" href=\"#deliverability-services-to-get-additional-expert-support\">Deliverability services to get additional expert support<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#wrapping-up\">Wrapping up<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Why is it important to use the right tools to monitor your email deliverability?<\/h2>\n\n<p class=\"wp-block-paragraph\">Senders like email because it is relatively cheap to send it and has a huge return on investment \u2013\u00a0 somewhere in the ballpark of a <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/delivrabilite-impacte-roi\/#chapter-1\" target=\"_tabs\" rel=\"noopener noreferrer\">$40 return on every $1 spent.<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">But it isn\u2019t as straightforward as just \u201cpressing Send\u201d. Sending more email doesn\u2019t automatically mean making more money. In fact, sending a lot may end up hurting your bottom line.<\/p>\n\n<p class=\"wp-block-paragraph\">Optimizing how much you send, when you send, and who you send to is all part of deliverability, but there\u2019s really only one rule you need to keep in mind: <b>It doesn\u2019t matter that email is a low-cost investment; if no one is receiving or reading your messages, your ROI is zero.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">This becomes even more important during peak sending seasons. Homing in on the individual pieces of your deliverability strategy ahead of the holiday season without losing site of the big picture is critical to ensure email is driving ROI and supporting your customer experience.<\/p>\n\n<p class=\"wp-block-paragraph\">Over the past few months, we\u2019ve been diving into each aspect of deliverability with our in-house experts. Now, it\u2019s time to look at the features and tools that can help you address each challenge and make deliverability easy.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <b>Learn more:<\/b> Explore how optimizing your email deliverability directly influences your ROI. Learn strategies from our VP of Deliverability, Kate Nowrouzi in part one of our deliverability series: <a href='https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/delivrabilite-impacte-roi\/'>How email deliverability impacts ROI<\/a>.<\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\">Let\u2019s get started.<\/p>\n\n<h2 class=\"wp-block-heading\">The 6 best tools to improve email deliverability<\/h2>\n\n<p class=\"wp-block-paragraph\">There are many email deliverability tools to choose from to support your email program. We\u2019re going to go over the top types of tools you need in your arsenal, what they do, and highlight the features and differentiators that make Mailgun Optimize\u2019s solution best-in-class. We understand that every email program and deliverability strategy is different so all the tools we cover are ESP agnostic, meaning you don\u2019t have to subscribe to everything to use the one tool you need now.<\/p>\n\n<h3 class=\"wp-block-heading\">Email validation to keep your email list clean<\/h3>\n\n<p class=\"wp-block-paragraph\"><b>Without a clean email list, you\u2019ll never have a clean sender reputation. <\/b>Fortunately, validating emails is a simple way to keep your sender reputation healthy.<\/p>\n\n<p class=\"wp-block-paragraph\">Maintaining your email list means growing it correctly in the first place. Practices like <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/double-opt-in-with-php-mailgun\/\" target=\"_tabs\" rel=\"noopener noreferrer\">double opt-in<\/a> help to verify emails when they are first captured, while email engagement strategies like <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/politiques-de-sunset-destinataires-non-engages\/\" target=\"_tabs\" rel=\"noopener noreferrer\">sunset policies<\/a> help manage addresses through various levels of engagement, telling you <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/segmentation-liste-contacts\/\" target=\"_tabs\" rel=\"noopener noreferrer\">which subscribers to target<\/a>, who needs re-engagement, and when it\u2019s time to retire certain users so they don\u2019t pull down your program.<\/p>\n\n<p class=\"wp-block-paragraph\">But <b>email validation tools add an extra layer of protection<\/b> to your list management strategy, allowing you to filter out incorrect email addresses, spam traps, and other potentially harmful address that can impact your deliverability.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-2882\" width=\"1296\" height=\"729\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Validations-Single-Email-02-1.png\" alt=\"Mailgun single verification\" \/><\/figure>\n\n<h4 class=\"wp-block-heading\">Email validations with Mailgun Validate<\/h4>\n\n<p class=\"wp-block-paragraph\">Sinch Mailgun offers one of the most robust email validation tools in the industry, <b>Mailgun Validate<\/b>. Validate uses real cached send data to validate lists with unrivaled speed and accuracy, which helps brands maintain healthy subscriber lists that lead to a strong sender reputation.<\/p>\n\n<p class=\"wp-block-paragraph\">Here are our top three reasons to use a tool like Mailgun Validate to manage your email lists.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>With\u00ad Mail\u00adgun Vali\u00addate<\/th><th>With\u00adout an emai\u00adl vali\u00addations tool\u00ad<\/th><\/tr><\/thead><tbody><tr><td>Vali\u00addate your\u00ad emai\u00adl list\u00ad agai\u00adnst bill\u00adions of real\u00ad addr\u00adesses, and agai\u00adnst synt\u00adax rule\u00ads for the top ISPs\u00ad and mail\u00adbox prov\u00adiders.<\/td><td>Manu\u00adally comb\u00ad thro\u00adugh your\u00ad emai\u00adl list\u00ad to remo\u00adve inco\u00adrrect addr\u00adesses.<\/td><\/tr><tr><td>Remo\u00adve bad emai\u00adl addr\u00adesses that\u00ad caus\u00ade hard\u00ad boun\u00adces and impa\u00adct your\u00ad send\u00ader repu\u00adtation.<\/td><td>Take\u00ad a deep\u00ad dive\u00ad into\u00ad your\u00ad boun\u00adce metr\u00adics to iden\u00adtify indi\u00advidual bad addr\u00adesses to remo\u00adve.<\/td><\/tr><tr><td>Iden\u00adtify role\u00ad-based addr\u00adesses that\u00ad are like\u00adly used\u00ad for dist\u00adribution list\u00ads and may resu\u00adlt in high\u00ader spam\u00ad comp\u00adlaint rate\u00ads.<\/td><td>Sear\u00adch for role\u00ad-based addr\u00adesses afte\u00adr your\u00ad comp\u00adlaint-rate has incr\u00adeased and you beco\u00adme awar\u00ade they\u00ad are impa\u00adcting your\u00ad send\u00ader repu\u00adtation.<\/td><\/tr><\/tbody><\/table><\/figure>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <b>Learn more:<\/b> Dive into the finer points of email list management in part two of our series: <a href='https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/importance-nettoyage-liste-contacts\/'>The dirty truth about email lists and how to scrub them with email list cleaning.<\/a><\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Inbox placement testing to measure deliverability<\/h3>\n\n<p class=\"wp-block-paragraph\"><b>Without strong inbox placement, your messages may be skipped over.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">Users open the messages they can easily see, meaning messages that land in the primary inbox have a stronger likelihood of being read than messages that land in the social or promotions tabs. Unless users are hunting for a very specific message, usually a shipping confirmation or other <a href=\"https:\/\/www.mailgun.com\/blog\/email\/what-is-transactional-email-basics\/\" target=\"_tabs\" rel=\"noopener noreferrer\">transactional email<\/a>, you can be sure they won\u2019t read anything that lands in the spam folder.<\/p>\n\n<p class=\"wp-block-paragraph\">Inbox placement testing tools allow you to see where your email will land and test for deliverability weaknesses. They also ensure best practices like authentication that help achieve optimal inbox placement.<\/p>\n\n<h4 class=\"wp-block-heading\">Inbox Placement Testing by Mailgun Optimize<\/h4>\n\n<p class=\"wp-block-paragraph\"><b>Inbox placement testing allows you to proactively test which folder or tab your emails will land in across all major mailbox providers. The tool also helps check your SPF, DKIM, and DMARC status as well as provide SpamAssassin score to gauge the spamminess of your email content.<\/b><\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/vimeo.com\/803588920\/145356b742\" class=\"lazy-video-link\" data-lazy-video=\"803588920?h=145356b742\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"fr\" data-thumb=\"\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"\" alt=\"\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/803588920\/145356b742#VideoObject\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/803588920?h=145356b742\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/803588920\/145356b742\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<p class=\"wp-block-paragraph\">Here are the three ways Mailgun Optimize\u2019s Inbox Placement Testing works to increase the likelihood of your messages being read.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>With\u00ad Inbo\u00adx Plac\u00adement Test\u00ading<\/th><th>With\u00adout a tool\u00ad<\/th><\/tr><\/thead><tbody><tr><td>Test\u00ad wher\u00ade your\u00ad emai\u00adls will\u00ad land\u00ad betw\u00adeen the spam\u00ad fold\u00ader, prim\u00adary inbo\u00adx, or prom\u00adotions tab.\u00ad<\/td><td>Gain\u00ad no insi\u00adght into\u00ad wher\u00ade your\u00ad mess\u00adages fall\u00ad unle\u00adss you see the spam\u00ad fold\u00ader refl\u00adected in your\u00ad metr\u00adics.<\/td><\/tr><tr><td>Unde\u00adrstand <em>why\u00ad<\/em> your\u00ad emai\u00adls are land\u00ading in spac\u00ade with\u00ad diag\u00adnostic tool\u00ads that\u00ad help\u00ad you iden\u00adtify spec\u00adific deli\u00adverability issu\u00ades.<\/td><td>Rese\u00adarch and addr\u00adess deli\u00adverability issu\u00ades with\u00adout the adva\u00adntage of anal\u00adytical tool\u00ads to help\u00ad iden\u00adtify gaps\u00ad or prob\u00adlems.<\/td><\/tr><tr><td>Ensu\u00adre you have\u00ad corr\u00adectly conf\u00adigured auth\u00adentication prot\u00adocols like\u00ad DKIM\u00ad, SPF,\u00ad and DMAR\u00adC.<\/td><td>Iden\u00adtify issu\u00ades afte\u00adr send\u00ading by look\u00ading the pass\u00ad\/fail stat\u00adus rate\u00ad of your\u00ad mess\u00adages.<\/td><\/tr><\/tbody><\/table><\/figure>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <b>Learn more:<\/b> Inbox placement is similar to deliverability. It requires a lot of moving parts to work. Learn more, and how to calculate it in part three of our series: <a href='https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/qu-est-ce-que-le-placement-en-boite-de-reception\/'>What is inbox placement and how is it calculated?<\/a><\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Inbox preview testing to ensure correct email rendering<\/h3>\n\n<p class=\"wp-block-paragraph\"><b>If you don\u2019t preview your messages, you won\u2019t know if they break across different devices and operating systems.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">Not all clients and device types have the same standard of processing when it comes to rendering messages in the inbox. Especially if you are creating highly engaging visual emails, dynamic <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/differentes-methodes-creer-emails-amp\/\" target=\"_tabs\" rel=\"noopener noreferrer\">AMP emails<\/a>, or messages with interactive elements, it\u2019s smart to test how these messages will look across different operating systems, and on different devices like phones, tablets, and. desktops with different screen sizes and rendering.<\/p>\n\n<p class=\"wp-block-paragraph\">Inbox previewing tools allow you to do just that, guaranteeing a better experience for the recipient and improved engagement rates.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-40\" width=\"1296\" height=\"951\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Templates-Personalization.png\" alt=\"An email from Vidaloka that is personalized\" \/><\/figure>\n\n<h4 class=\"wp-block-heading\">Email Preview by Mailgun Optimize<\/h4>\n\n<p class=\"wp-block-paragraph\">Email Preview tests your messages on different displays across 100 device types and clients. Mailgun Optimize\u2019s email previewing tool allows senders to reduce errors and ensure their messages show up as intended in the inbox, regardless of your recipient\u2019s environment.<\/p>\n\n<p class=\"wp-block-paragraph\">With Email Previews, users can test the body of their message, sender name, subject lines, and preheader text so they can adjust wordcount or tweak their message as needed for your audience.<\/p>\n\n<p class=\"wp-block-paragraph\">If you need convincing, here are the top three obstacles that Mailgun Optimize\u2019s Inbox Previews test for:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>With\u00ad Emai\u00adl Prev\u00adiew<\/th><th>With\u00adout a tool\u00ad<\/th><\/tr><\/thead><tbody><tr><td>Test\u00ad mess\u00adages acro\u00adss a larg\u00ade numb\u00ader of emai\u00adl clie\u00adnts for web,\u00ad mobi\u00adle, and desk\u00adtop.<\/td><td>Send\u00ad with\u00adout assu\u00adrance that\u00ad your\u00ad mess\u00adage will\u00ad rend\u00ader corr\u00adectly acro\u00adss clie\u00adnts.<\/td><\/tr><tr><td>Prev\u00adiew and test\u00ad your\u00ad subj\u00adect line\u00ads, send\u00ader name\u00ads, and pre-\u00adheader text\u00ad.<\/td><td>Send\u00ad with\u00adout know\u00ading if your\u00ad most\u00ad eye-\u00adcatching text\u00ad will\u00ad appe\u00adar comp\u00adletely or be cut off or impa\u00adcted by devi\u00adce type\u00ad or clie\u00adnt stan\u00addards.<\/td><\/tr><tr><td>Opti\u00admize your\u00ad elem\u00adents. <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/email-mode-sombre\/\">Abo\u00adut 82% of reci\u00adpients util\u00adize dark\u00ad mode\u00ad<\/a> in some\u00ad form\u00ad. Test\u00ad your\u00ad elem\u00adents to make\u00ad sure\u00ad they\u00ad are visi\u00adble in diff\u00aderent envi\u00adronments.<\/td><td>Send\u00ad emai\u00adls that\u00ad aren\u00ad\u2019t test\u00aded or opti\u00admized for diff\u00aderent user\u00ad sett\u00adings or pref\u00aderences.<\/td><\/tr><\/tbody><\/table><\/figure>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <b>Learn more:<\/b> Inbox Preview is a testing tool that confirms each aspect of your message renders and you intended, which helps with engagement. Learn how to optimize in part four: <a href='https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/how-to-leverage-email-inbox-preview\/'>How to leverage email inbox preview testing for seamless rendering and increased engagement.<\/a><\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Blocklist and spam trap monitoring tools to protect your sender reputation<\/h3>\n\n<p class=\"wp-block-paragraph\"><b>If you don\u2019t monitor your sending, you won\u2019t catch major reputation issues before they impact your engagement.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">It\u2019s easier to end up on a blocklist than you might think, especially if you aren\u2019t keeping a watchful eye on your email list&#8230; or if you are buying or renting lists to quickly scale your reach.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/pieges-a-spam\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Spam traps<\/a> are simply email addresses used by blocklist operators and ISPs to identify spammers or senders not using best practices. Even if you\u2019re a well-meaning sender learning the ins and outs of deliverability, its highly likely you\u2019ll wind up suffering the same consequences if you\u2019re not careful about the emails you collect and send to.<\/p>\n\n<p class=\"wp-block-paragraph\">Hitting a spam trap is the most common way of landing on a blocklist, something that can have severe consequences on your email deliverability. Blocklist monitoring tools notify you if your domain or IP lands on a blocklist. The very best tools, like Mailgun Optimize, will also help you get off the blocklist fast to mitigate potential consequences.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-3327\" width=\"1296\" height=\"752\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Infographics-Spam-Trap-Monitoring-1.png\" alt=\"Spam trap monitoring dashboard\" \/><\/figure>\n\n<h4 class=\"wp-block-heading\">Blocklist Monitoring by Mailgun Optimize<\/h4>\n\n<p class=\"wp-block-paragraph\">Monitoring your domains and IP addresses let\u2019s you act quickly if you find your addresses are unexpectedly added to a blocklist.<\/p>\n\n<p class=\"wp-block-paragraph\">Mailgun Optimize\u2019s Blocklist Monitoring scans the most impactful industry blocklists and sends notifications to users if their domains land on one of these list. Spam Trap Monitoring takes this a step further by allowing users to get insight into how frequently they send to pristine, recycled, or typo spam traps that are often the trigger for ending up on a blocklist.<\/p>\n\n<p class=\"wp-block-paragraph\">Here are the top three ways Blocklist Monitoring and Spam Trap Monitoring protect you:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>With\u00ad Bloc\u00adklist Moni\u00adtoring<\/th><th>With\u00adout a tool\u00ad<\/th><\/tr><\/thead><tbody><tr><td>Rece\u00adive aler\u00adts if your\u00ad IP or doma\u00adin is disc\u00adovered on top indu\u00adstry bloc\u00adklists.<\/td><td>With\u00ad bloc\u00adklists, the fast\u00ader you can get off of them\u00ad, the less\u00ad dama\u00adge they\u00ad do. No aler\u00adts mean\u00ads risk\u00ading your\u00ad emai\u00adl prog\u00adram.<\/td><\/tr><tr><td>Get acce\u00adss to our serv\u00adices to help\u00ad you get off bloc\u00adklists quic\u00adkly.<\/td><td>Reac\u00adh out to bloc\u00adklists indi\u00advidually to peti\u00adtion remo\u00adval.<\/td><\/tr><tr><td>\nInco\u00adrporate addi\u00adtional moni\u00adtoring for spam\u00ad trap\u00ads to help\u00ad iden\u00adtify addr\u00adesses to remo\u00adve that\u00ad coul\u00add othe\u00adrwise land\u00ad you on a bloc\u00adklist.\n<\/td><td>Plan\u00ad for addi\u00adtional manu\u00adal list\u00ad clea\u00adning to cons\u00adtantly moni\u00adtor your\u00ad list\u00ad for pote\u00adntial spam\u00ad trap\u00ads.<\/td><\/tr><\/tbody><\/table><\/figure>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <b>Learn more:<\/b> There\u2019s nothing worse than working hard to promote businesses and build a community through email, only to find that your reputation has tanked overnight. Get the insider\u2019s knowledge of blocklists and how to stay off of them in part five: <a href='https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/how-to-leverage-email-inbox-preview\/'>How to avoid landing in an email blocklist: Best practices<\/a><\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Spam rate monitoring integrations to keep an eye on your spam rate<\/h3>\n\n<p class=\"wp-block-paragraph\">Spam rates are becoming a more important metric for senders to keep an eye on as mailbox providers look for more and more ways to protect recipient inboxes. Beginning early 2024, <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/gmail-and-yahoo-inbox-updates-2024\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Gmail and Yahoo<\/a> will both be enforcing more restrictive standards for senders and maintaining a minimum spam complaint percentage will be critical.<\/p>\n\n<p class=\"wp-block-paragraph\">Since these changes are specific to each mailbox provider, senders who integrate mailbox-specific monitoring like Google Postmaster Tools will have the advantage of more accurate metrics to keep their spam rates in check.<\/p>\n\n<h4 class=\"wp-block-heading\">Mailgun Optimize\u2019s Google Postmaster Tools and Microsoft SNDS integrations to keep spam rates under control<\/h4>\n\n<p class=\"wp-block-paragraph\">Mailboxes are constantly updating their protocols and elevating standards to protect their users from spam. So, using monitoring tools specifically made for certain mailbox providers can be really beneficial for senders. Learn more about that from Eric Trinidad of Sinch Mailgun in this video. <\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=TzkYGWqBrS8\" class=\"lazy-video-link\" data-lazy-video=\"TzkYGWqBrS8\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/TzkYGWqBrS8\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/TzkYGWqBrS8\/maxresdefault.jpg\" alt=\"Can email deliverability tools help you reach the inbox?\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=TzkYGWqBrS8#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/TzkYGWqBrS8\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/TzkYGWqBrS8\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=TzkYGWqBrS8\",\n    \"name\": \"Can email deliverability tools help you reach the inbox?\",\n    \"description\": \"You need more than a hammer to build a house, and you need more than one email deliverability tool if landing in the inbox (and not the spam folder) is important to you. But which email deliverability tools should your organization be using? \\n\\nIn this video, Sinch Mailgun in-house expert Eric Trinidad talks about some essential email deliverability tools. That includes email validation tools, inbox placement testing tools, blocklist monitoring, and free services like Google Postmaster Tools. When you combine solutions such as these in your email deliverability toolkit, you\\u2019ll have what you need to build a successful email program. \\n\\nEmail deliverability can be a complex, technical topic, and consistently achieving inbox placement isn\\u2019t always easy. However, with the right tools and partners, you\\u2019ll get the most out of email communications. Whether you need a way to validate emails, clean up your list, monitor your reputation, or test inbox placement before you hit the \\u201csend\\u201d button, Mailgun Optimize has the right solutions in a complete email deliverability suite. \\n\\nLearn more about how to improve deliverability in a free report from Sinch Mailgun: \\nhttps:\/\/www.mailgun.com\/resources\/research\/improve-email-deliverability\/  \\n\\nDiscover how an email verification tool can make a big difference: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/email-deliverability-tools\/\",\n    \"uploadDate\": \"2024-11-20T16:57:38+00:00\",\n    \"duration\": \"PT1M38S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<p class=\"wp-block-paragraph\">Mailgun Optimize makes this easy by integrating with <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/microsoft-snds-comprendre-reputation-expediteur\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Microsoft SNDS<\/a> and <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/google-postmaster-tools-comprendre-reputation-expediteur\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Google Postmaster Tools. <\/a>These integrations allow senders to monitor metrics and analyze log data for several reputation impacting factors like spam complaints, send volume, bounce rate, user engagement, and email authentication. Direct integrations with tools like Microsoft SNDS and Google Postmaster Tools make it less likely that important fluctuations will fall through the cracks.<\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/vimeo.com\/860277203\/2ee110adea\" class=\"lazy-video-link\" data-lazy-video=\"860277203?h=2ee110adea\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"fr\" data-thumb=\"\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"\" alt=\"\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/860277203\/2ee110adea#VideoObject\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/860277203?h=2ee110adea\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/860277203\/2ee110adea\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>With\u00ad Mail\u00adgun Opti\u00admize<\/th><th>With\u00adout a tool\u00ad<\/th><\/tr><\/thead><tbody><tr><td>\nGain\u00ad insi\u00adght into\u00ad mail\u00adbox spec\u00adific stat\u00ads for Micr\u00adosoft mail\u00adboxes and Gmai\u00adl via our dire\u00adct inte\u00adgrations with\u00ad Micr\u00adosoft SNDS\u00ad and Goog\u00adle Post\u00admaster Tool\u00ads. Get gran\u00adular with\u00ad your\u00ad deli\u00advery metr\u00adics to catc\u00adh and corr\u00adect issu\u00ades earl\u00ady on from\u00ad with\u00adin a sing\u00adle acco\u00adunt.\n<\/td><td>Crea\u00adte mult\u00adiple acco\u00adunts with\u00ad mail\u00adox spec\u00adific tool\u00ads and risk\u00ad over\u00adsights in moni\u00adtoring with\u00ad unce\u00adntralized metr\u00adics.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h3 class=\"wp-block-heading\">Deliverability services to get additional expert support<\/h3>\n\n<p class=\"wp-block-paragraph\"><b>Without deliverability services you increase your incident response time, decrease your ROI, and miss strategic opportunities.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">If deliverability were simple, everyone would land in the inbox. The truth is, there are many layers to being a good sender. The meaning of deliverability is also constantly expanding to include evolving <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/conformite-des-donnees-reglementations\/\" target=\"_tabs\" rel=\"noopener noreferrer\">policies governing user data,<\/a> new <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/authentification-des-emails-votre-carte-identite-pour-envoi\/\" target=\"_tabs\" rel=\"noopener noreferrer\">standards of authentication<\/a>, and strategies to stand out in the inbox through authenticated branding like BIMI.<\/p>\n\n<p class=\"wp-block-paragraph\">And while smaller companies might find tools enough to keep their deliverability under control, higher volume senders often need to enlist specialists to support them with the process. Getting help from the pros can benefit senders of any size, but when it comes to managing your email program in a responsible way, here\u2019s our rule: The higher your send volume, the higher the likelihood that you\u2019ll benefit from deliverability pros to help you develop your unique email program.<\/p>\n\n<p class=\"wp-block-paragraph\">Expert deliverability services include more than just strategy and support you in the day-to-day running of your email communications. The larger your scale, the greater the chance that you\u2019ll run into deliverability incidents that are difficult to understand and resolve \u2013 that&rsquo;s where deliverability specialists come in and help.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Curious about what other email testing tools you should be looking at? Learn more in this Email on Acid post covering <a href='https:\/\/www.emailonacid.com\/blog\/article\/email-deliverability\/email-testing-tools\/'>different types of testing tools<\/a> and how they can help your deliverability.<\/div>\r\n    <\/div>\r\n\n<h4 class=\"wp-block-heading\">Deliverability Services by Mailgun Optimize<\/h4>\n\n<p class=\"wp-block-paragraph\">It\u2019s easy to say \u201coptimize your email strategy\u201d, but deciding what that actually means changes from sender to sender. Knowing the deliverability basics is key but sometimes implementing them takes a village.<\/p>\n\n<p class=\"wp-block-paragraph\">Mailgun Optimize\u2019s Deliverability Services adapt to individual email programs and support businesses improve their email ROI. In fact, a\u00a0<a href=\"https:\/\/www.mailgun.com\/fr\/blog\/product\/etude-tei-forrester\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Forrester\u2019s Total Economic Impact (TEI) study<\/a> commissioned by Mailgun to evaluate our platform and services in 2023 showed that utilizing deliverability services reduced the time and costs to mitigate deliverability issues by 50% which gives organizations time back to focus on other strategies.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>With\u00ad Deli\u00adverability Serv\u00adices<\/th><th>With\u00adout a tool\u00ad<\/th><\/tr><\/thead><tbody><tr><td>Get acce\u00adss to prof\u00adessionals to help\u00ad craf\u00adt an indi\u00advidual deli\u00adverability stra\u00adtegy base\u00add on your\u00ad send\u00ading habi\u00adts and goal\u00ads.<\/td><td>Lear\u00adn abou\u00adt deli\u00adverability and stra\u00adtegies and impl\u00adement plan\u00ads in-h\u00adouse.<\/td><\/tr><tr><td>Get supp\u00adort duri\u00adng inci\u00addents and save\u00ad time\u00ad in issu\u00ade reso\u00adlution.<\/td><td>Inde\u00adpendently iden\u00adtify and reso\u00adlve inci\u00addents like\u00ad unex\u00adpected incr\u00adeases in boun\u00adce rate\u00ad, decr\u00adeases in enga\u00adgement, or issu\u00ades with\u00ad auth\u00adentication.<\/td><\/tr><tr><td>Get cont\u00adinuous supp\u00adort as mail\u00adbox prot\u00adocols upda\u00adte and deli\u00adverability prac\u00adtices evol\u00adve.<\/td><td>Stay\u00ad tune\u00add-in to the rapi\u00addly <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/etat-de-la-delivrabilite-points-a-retenir\/\">evo\u00adlving prot\u00adocols and stan\u00addards<\/a> of the emai\u00adl worl\u00add, such\u00ad as data\u00ad priv\u00adacy upda\u00adtes and <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/gmail-and-yahoo-inbox-updates-2024\/\">cha\u00adnges to majo\u00adr mail\u00adbox prov\u00adiders<\/a>.<\/td><\/tr><\/tbody><\/table><\/figure>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <b>Learn more: <\/b>When tools aren\u2019t enough, you need real human support. Get tips from our TAMs and deliverability experts in the final post of our series: <a href='https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/quand-utiliser-services-delivrabilite\/'>Deliverability services: Decoding deliverability with the experts<\/a>.<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Wrapping up<\/h2>\n\n<p class=\"wp-block-paragraph\">We say it time and time again, but it doesn\u2019t make it less true: Email deliverability is hard and, without the right tools and expertise, it can severely compromise your ability to drive ROI and build meaningful connections via email.<\/p>\n\n<p class=\"wp-block-paragraph\">These six tools each play an important part in your overall deliverability How you utilize them will impact the effectiveness of your email program, and your ability to gain insight into how to improve your strategy over time whether you start with all six tools at once, or only add the few that you need.<\/p>\n\n<p class=\"wp-block-paragraph\">If you\u2019re looking for a comprehensive deliverability solution, check out Mailgun Optimize and see first-hand how we can improve your sending and increase the value of your messages.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_9029049fff708a4269100384474e8adf\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Unmatched email deliverability            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_9029049fff708a4269100384474e8adf\">\r\n                Mailgun Optimize Deliverability Suite            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Land your emails in the inbox and connect with real people \u2013 your customers. Mailgun Optimize deliverability apps and services give you the data and the resources you need to build a winning email program.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/fr\/produits\/optimiser\/#form\"  class=\"btn btn-secondary\" >Talk to a strategist<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>La d\u00e9livrabilit\u00e9 est un ensemble de petits \u00e9l\u00e9ments qui s&rsquo;assemblent pour former une strat\u00e9gie. Qu&rsquo;il s&rsquo;agisse de savoir quelles authentifications prioriser ou \u00e0 quelles adresses email \u00e9viter d&rsquo;envoyer des messages, le puzzle de la d\u00e9livrabilit\u00e9 est beaucoup plus facile \u00e0 r\u00e9soudre lorsque vous utilisez des outils intelligents. Vous vous demandez par o\u00f9 commencer\u00a0? Nous pouvons vous aider.<\/p>\n","protected":false},"author":21,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-22850","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outils de d\u00e9livrabilit\u00e9 des emails pour de meilleurs r\u00e9sultats par email - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"La d\u00e9livrabilit\u00e9 des emails n&#039;est pas un d\u00e9fi avec une seule solution. D\u00e9couvrez les types d&#039;outils dont vous avez besoin et les probl\u00e8mes sp\u00e9cifiques de d\u00e9livrabilit\u00e9 qu&#039;ils r\u00e9solvent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/email-deliverability-tools\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outils de d\u00e9livrabilit\u00e9 des emails pour de meilleurs r\u00e9sultats par email - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"La d\u00e9livrabilit\u00e9 des emails n&#039;est pas un d\u00e9fi avec une seule solution. 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