{"id":23904,"date":"2019-07-16T00:00:00","date_gmt":"2019-07-16T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/mailgun-campaign-analytics-taking-analytics-beyond-2\/"},"modified":"2026-09-16T09:58:38","modified_gmt":"2026-09-16T09:58:38","slug":"mailgun-campaign-analytics-taking-analytics-beyond","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/fr\/blog\/product\/mailgun-campaign-analytics-taking-analytics-beyond\/","title":{"rendered":"Statistiques de campagne Mailgun\u00a0: aller au-del\u00e0 de l&rsquo;envoi d&#8217;emails en masse"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>MISE \u00c0 JOUR\u00a0: nous avons apport\u00e9 d&rsquo;importantes modifications aux statistiques, cet article est donc plut\u00f4t obsol\u00e8te. Mais nous l&rsquo;avons conserv\u00e9, car nous croyons en l&rsquo;it\u00e9ration et nous aimons montrer nos humbles d\u00e9buts. <a href=\"\/?blog_category=new-email-analytics-features-to-answer-your-performance-questions\" target=\"_tabs\" rel=\"noopener noreferrer\">Voici un article plus pertinent sur les nouvelles statistiques am\u00e9lior\u00e9es de Mailgun<\/a>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bonne nouvelle \u00e0 tous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9quipe Mailgun vient de lancer le produit de statistiques d&#8217;emails le plus flexible \u00e0 ce jour. Ce nouvel outil exceptionnel vous offre des statistiques normalement r\u00e9serv\u00e9es aux services d&#8217;email marketing on\u00e9reux, pour une fraction de leur prix. Vous \u00eates enfin libre de ces contraintes\u00a0!\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son utilisation est simple. Il suffit de cr\u00e9er un identifiant de campagne via le panneau de configuration ou l&rsquo;API et d&rsquo;associer cet identifiant \u00e0 vos emails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cr\u00e9er une nouvelle campagne avec un identifiant\u00a0:<\/h2>\n\n\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Shell                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <div class=\"code-snippet__code-wrapper\">\r\n                            <div class=\"nav nav-buttons code-snippet__copy-wrapper\">\r\n                                <button type=\"button\" class=\"nav-link code-snippet__copy\" data-clipboard-target=\"#code_0_content\" data-clipboard-label=\"Copier dans le presse-papiers\" data-clipboard-success-label=\"Copi\u00e9\u00a0!\" data-clipboard-error-label=\"Impossible de copier\" data-tooltip=\"Copier dans le presse-papiers\" data-tooltip-placement=\"left\" role=\"tooltip\" aria-label=\"Copier dans le presse-papiers\">\r\n                                    <svg class=\"code-snippet__copy-icon code-snippet__copy-icon--default\" width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/file-stack.svg\"><\/svg>\r\n                                    <svg class=\"code-snippet__copy-icon code-snippet__copy-icon--success\" width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg>\r\n                                <\/button>\r\n                            <\/div>\r\n                            <pre class=\"w-100 h-100 m-0 line-numbers language-shell\">\r\n                                <code id=\"code_0_content\" class=\"language-shell\">\r\n\r\n                                    curl https:\/\/api.mailgun.net\/v2\/mailgun.net\/campaigns  rn -F name=&#039;Upgrade reminder&#039;rn -F id=&#039;upgrade_reminder&#039;\r\n                                <\/code>\r\n                            <\/pre>\r\n                        <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">Envoi d&rsquo;un message unique associ\u00e9 \u00e0 la campagne\u00a0:<\/h2>\n\n\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Shell                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <div class=\"code-snippet__code-wrapper\">\r\n                            <div class=\"nav nav-buttons code-snippet__copy-wrapper\">\r\n                                <button type=\"button\" class=\"nav-link code-snippet__copy\" data-clipboard-target=\"#code_0_content\" data-clipboard-label=\"Copier dans le presse-papiers\" data-clipboard-success-label=\"Copi\u00e9\u00a0!\" data-clipboard-error-label=\"Impossible de copier\" data-tooltip=\"Copier dans le presse-papiers\" data-tooltip-placement=\"left\" role=\"tooltip\" aria-label=\"Copier dans le presse-papiers\">\r\n                                    <svg class=\"code-snippet__copy-icon code-snippet__copy-icon--default\" width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/file-stack.svg\"><\/svg>\r\n                                    <svg class=\"code-snippet__copy-icon code-snippet__copy-icon--success\" width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg>\r\n                                <\/button>\r\n                            <\/div>\r\n                            <pre class=\"w-100 h-100 m-0 line-numbers language-shell\">\r\n                                <code id=\"code_0_content\" class=\"language-shell\">\r\n\r\n                                    curl https:\/\/api.mailgun.net\/v2\/mailgun.net\/messages  rn-F from=&#039;Developers &#039; rn-F to=&#039;Bob Doe &#039;rn-F subject=&#039;Please consider upgrading&#039;rn-F text=&#039;You will actually save money by upgrading&#039;rn-F o_campaign=&#039;upgrade_reminder&#039;rn\r\n                                <\/code>\r\n                            <\/pre>\r\n                        <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">Nous commen\u00e7ons alors le suivi et l&rsquo;enregistrement des \u00e9v\u00e9nements jusqu&rsquo;au niveau du destinataire, et nous consolidons ces donn\u00e9es pour fournir des rapports pertinents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginons que vous souhaitiez d\u00e9terminer le meilleur jour pour envoyer une offre de mise \u00e0 niveau \u00e0 votre base d&rsquo;utilisateurs\u2026 Il vous suffit de cr\u00e9er une campagne pour chaque jour de la semaine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour chaque identifiant de campagne, Mailgun vous fournit\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un aper\u00e7u de tous les \u00e9v\u00e9nements survenus dans le cadre de la campagne\u00a0:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4658\" width=\"500\" height=\"252\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics1.png\" alt=\"analytics1\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics1.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics1-300x151.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Une r\u00e9partition des performances des liens et des domaines destinataires afin de voir sur quels liens les destinataires cliquent, ainsi que les performances des diff\u00e9rents domaines destinataires\u00a0:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4659\" width=\"500\" height=\"267\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics2.png\" alt=\"analytics2\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics2.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics2-300x160.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Une chronologie des \u00e9v\u00e9nements de la journ\u00e9e pour voir quand les destinataires interagissent avec votre email (que vous pouvez utiliser avec notre programmation de livraison)\u00a0:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4660\" width=\"500\" height=\"240\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics3.png\" alt=\"analytics3\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics3.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics3-300x144.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi qu&rsquo;un aper\u00e7u g\u00e9ographique des performances d&rsquo;ouverture et de clics\u00a0:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4661\" width=\"500\" height=\"393\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics_4.png\" alt=\"analytics_4\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics_4.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics_4-300x236.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous pouvez approfondir pour obtenir plus de d\u00e9tails\u00a0:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4662\" width=\"500\" height=\"373\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics5.png\" alt=\"analytics5\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics5.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics5-300x224.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement comparer les statistiques de diff\u00e9rentes campagnes. Voyons donc quel est le meilleur jour pour envoyer cette offre de mise \u00e0 niveau\u00a0:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4663\" width=\"500\" height=\"346\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics6.png\" alt=\"analytics6\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics6.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics6-300x208.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Il semblerait que le jeudi soit le gagnant\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais qu&rsquo;en est-il de tous ces emails de mot de passe oubli\u00e9 que nous envoyons\u00a0? Avec Mailgun, vous pouvez obtenir les m\u00eames informations pour vos emails transactionnels, puisqu&rsquo;une campagne n&rsquo;est rien d&rsquo;autre qu&rsquo;un identifiant que vous associez \u00e0 vos emails.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4664\" width=\"500\" height=\"415\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics7.png\" alt=\"analytics7\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics7.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics7-300x249.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Comme pr\u00e9vu, les ouvertures et les clics sur les emails de mot de passe oubli\u00e9 cr\u00e8vent le plafond. Et si nous ajoutions une offre de mise \u00e0 niveau subtile et un lien vers la page des tarifs dans ces emails\u00a0?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4665\" width=\"500\" height=\"239\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics8.png\" alt=\"analytics8\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics8.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics8-300x143.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vive les emails transactionnels\u00a0! Un taux de clics de 9\u00a0% vers la page des tarifs avec nos emails de mot de passe oubli\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les statistiques de campagne Mailgun sont id\u00e9ales pour cr\u00e9er et tester le cycle de vie de votre base d&rsquo;utilisateurs, ainsi que des campagnes de drip marketing li\u00e9es \u00e0 certaines habitudes d&rsquo;utilisation de votre application.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paul Stamatiou a partag\u00e9 une excellente r\u00e9flexion\u00a0<a href=\"http:\/\/paulstamatiou.com\/startup-user-retention-lifecycle-email\" target=\"_tabs\" rel=\"noopener noreferrer\">article<\/a>\u00a0sur l&rsquo;importance de ce sujet, ainsi qu&rsquo;une id\u00e9e de startup pour la fid\u00e9lisation des utilisateurs en tant que service. Avec Mailgun, vous pourriez cr\u00e9er cela en un week-end.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qu&rsquo;attendez-vous\u00a0?\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Puis-je obtenir les donn\u00e9es de mani\u00e8re programmatique\u00a0?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Absolument. Nous disposons d&rsquo;une API robuste \u00e0 laquelle nous consacrerons un article sp\u00e9cifique. En attendant, vous pouvez consulter la\u00a0<a href=\"https:\/\/documentation.mailgun.com\/en\/latest\/api_reference.html?utm_source=mailgun&amp;utm_medium=blog&amp;utm_campaign=analytics%202012%20Blog%20Post\" target=\"_tabs\" rel=\"noopener noreferrer\">r\u00e9f\u00e9rence de l&rsquo;API Campagnes<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mais qu&rsquo;en est-il des campagnes traditionnelles d&rsquo;envoi d&#8217;emails en masse\u00a0?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Elles sont \u00e9galement prises en charge\u00a0! Si vous souhaitez lancer des campagnes de masse plus traditionnelles pour une fraction du prix, il vous suffit de proc\u00e9der comme suit\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9ez une liste de diffusion, par exemple \u00ab\u00a0chicago@mycompany.com\u00a0\u00bb<\/li>\n\n\n\n<li>Ajoutez-y vos destinataires \u00e0 l&rsquo;aide de nos API<\/li>\n\n\n\n<li>Envoyez un message associ\u00e9 \u00e0 un identifiant de campagne \u00e0 \u00ab\u00a0chicago@mycompany.com\u00a0\u00bb<\/li>\n\n\n\n<li>Et le tour est jou\u00e9\u00a0!<\/li>\n<\/ul>\n\n\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_d97e3f02169dd601cb2a4af910c64fb2\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                S&rsquo;inscrire            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_d97e3f02169dd601cb2a4af910c64fb2\">\r\n                Lancez-vous, c&rsquo;est facile ! Et c&rsquo;est gratuit.            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">D\u00e9couvrez ce que vous pouvez accomplir avec la meilleure plateforme de livraison d\u2019emails au monde.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-secondary\" >Get started<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;utilisation de nos statistiques est simple. Il suffit de cr\u00e9er un identifiant de campagne via le panneau de configuration ou l&rsquo;API et d&rsquo;associer cet identifiant \u00e0 vos emails.<\/p>\n","protected":false},"author":13,"featured_media":4555,"menu_order":0,"template":"","meta":{"_acf_changed":true,"footnotes":""},"blog_category":[22],"class_list":["post-23904","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-product"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Statistiques de campagne Mailgun\u00a0: porter les statistiques au-del\u00e0 de l&#039;envoi d&#039;emails en masse - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"L&#039;utilisation de nos statistiques est simple. Il suffit de cr\u00e9er un identifiant de campagne via le panneau de configuration ou l&#039;API et d&#039;associer cet identifiant \u00e0 vos emails.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/fr\/blog\/product\/mailgun-campaign-analytics-taking-analytics-beyond\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Statistiques de campagne Mailgun\u00a0: porter les statistiques au-del\u00e0 de l&#039;envoi d&#039;emails en masse - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"L&#039;utilisation de nos statistiques est simple. 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