{"id":25677,"date":"2026-09-22T13:42:22","date_gmt":"2026-09-22T13:42:22","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/resume-emails-not-dead-bimi\/"},"modified":"2026-09-22T13:42:22","modified_gmt":"2026-09-22T13:42:22","slug":"resume-emails-not-dead-bimi","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/fr\/blog\/email\/resume-emails-not-dead-bimi\/","title":{"rendered":"R\u00e9sum\u00e9 S6, E5 d&rsquo;Email\u2019s Not Dead\u00a0: le v\u00e9ritable pouvoir de BIMI et son importance\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Vous ne pouvez pas simplement entrer au Mordor, ni imposer votre marque dans la bo\u00eete de r\u00e9ception, sans pr\u00e9parer le terrain. Dans cet \u00e9pisode d&rsquo;<em>Email\u2019s Not Dead<\/em>, <a href=\"https:\/\/bimigroup.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">le v\u00e9t\u00e9ran du secteur de l&#8217;email<\/a> Matthew Vernhout se joint \u00e0 Eric Trinidad, Jonathan Torres et Thomas \u00ab\u00a0T-Bird\u00a0\u00bb Knierien pour explorer la r\u00e9alit\u00e9 de BIMI (Brand Indicators for Message Identification). \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BIMI transforme le logo de votre marque en un signal de confiance dans la bo\u00eete de r\u00e9ception. Mais cette petite ic\u00f4ne repr\u00e9sente une longue liste de t\u00e2ches r\u00e9alis\u00e9es en coulisses. Des protocoles d&rsquo;authentification \u00e0 la r\u00e9putation d&rsquo;exp\u00e9diteur, cet \u00e9pisode r\u00e9v\u00e8le ce qu&rsquo;il faut faire pour gagner une cr\u00e9dibilit\u00e9 visuelle dans l&rsquo;univers d&rsquo;un fournisseur de messagerie.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Faites d\u00e9filer vers le bas pour regarder l&rsquo;\u00e9pisode complet<\/strong> ou poursuivez votre lecture pour d\u00e9couvrir nos points essentiels\u00a0!<\/p>\n\n\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-5012\"><p class=\"h5 m-0\" id=\"toc-title-5012\">Table des mati\u00e8res<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#bimi-instaure-une-confiance-visuelle-grace-a-lauthentification\">BIMI instaure une confiance visuelle gr\u00e2ce \u00e0 l&rsquo;authentification\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#lauthentification-passe-avant-tout\">L&rsquo;authentification passe avant tout\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#les-fournisseurs-de-messagerie-utilisent-bimi-pour-renforcer-la-confiance\">Les fournisseurs de messagerie utilisent BIMI pour renforcer la confiance\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#bimi-represente-un-effort-et-non-une-automatisation\">BIMI repr\u00e9sente un effort, et non une automatisation\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#ladoption-de-bimi-varie-selon-les-plateformes\">L&rsquo;adoption de BIMI varie selon les plateformes\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#bimi-est-plus-efficace-dans-le-cadre-dune-strategie-globale\">BIMI est plus efficace dans le cadre d&rsquo;une strat\u00e9gie globale\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#passez-a-letape-suivante-avec-bimi\">Passez \u00e0 l&rsquo;\u00e9tape suivante avec BIMI\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">08<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#regarder-lepisode-complet\">Regarder l&rsquo;\u00e9pisode complet<\/a><\/div><\/div><\/nav>\n\n\n<h2 class=\"wp-block-heading\">BIMI instaure une confiance visuelle gr\u00e2ce \u00e0 l&rsquo;authentification\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cela semble simple\u00a0: importez votre logo et soignez l&rsquo;apparence de vos emails. <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/bimi-plus-qu-un-nom-amusant\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mais ce n&rsquo;est pas ainsi que fonctionne BIMI<\/a>. Cela n\u00e9cessite une pr\u00e9cision technique et une hygi\u00e8ne d&rsquo;exp\u00e9diteur irr\u00e9prochable. Plus important encore, cela r\u00e9compense les marques qui prot\u00e8gent syst\u00e9matiquement leurs domaines et communiquent de mani\u00e8re s\u00e9curis\u00e9e.\u00a0<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-aa4db75e53b5cbd0ff8c1ea9e96a56e5\">\r\n            \u00ab\u00a0BIMI (Brand Indicators for Message Identification) consiste \u00e0 placer un logo ou une ic\u00f4ne \u00e0 c\u00f4t\u00e9 du nom de votre email. Il s&rsquo;agit donc essentiellement d&rsquo;occuper cet emplacement d&rsquo;avatar. C&rsquo;est un moyen d&rsquo;associer l&rsquo;identit\u00e9 d&rsquo;une marque \u00e0 son domaine.\u00a0\u00bb\u00a0        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/08\/matthew-vernhout.webp\" alt=\"Photo de Matt Vernhout\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-aa4db75e53b5cbd0ff8c1ea9e96a56e5\">\r\n                        Matt Vernhout                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Pr\u00e9sident de la communication du groupe BIMI, conseiller principal en email\u00a0; fondateur d&rsquo;Email Industries et d&rsquo;Email Karma<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">Il ne s&rsquo;agit pas seulement d&rsquo;esth\u00e9tique. Il s&rsquo;agit de montrer aux fournisseurs de messagerie que vos messages proviennent d&rsquo;une source l\u00e9gitime et authentifi\u00e9e. Les destinataires voient un logo net. Les fournisseurs de messagerie voient une identit\u00e9 v\u00e9rifi\u00e9e et un historique d&rsquo;envois s\u00e9curis\u00e9s.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;authentification passe avant tout\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avant que BIMI ne devienne visible, vous devez avoir mis en place les bases. Cela implique de configurer le trio essentiel des normes d&rsquo;authentification des emails\u00a0: <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/authentification-des-emails-votre-carte-identite-pour-envoi\/\" target=\"_blank\" rel=\"noreferrer noopener\">SPF, DKIM et DMARC<\/a>. Chaque \u00e9l\u00e9ment v\u00e9rifie une partie diff\u00e9rente de votre comportement d&rsquo;envoi. Ensemble, ils constituent la base de la confiance.\u00a0<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-97717c0d8d8a00d53e72f183f18427f7\">\r\n            \u00ab\u00a0BIMI est une r\u00e9compense pour avoir bien g\u00e9r\u00e9 l&rsquo;authentification et atteint un statut d&rsquo;application stricte. Si vous n&rsquo;utilisez pas DMARC avec p=quarantine ou p=reject, BIMI ne fonctionnera pas. C&rsquo;est la premi\u00e8re \u00e9tape.\u00a0\u00bb\u00a0        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/08\/matthew-vernhout.webp\" alt=\"Photo de Matt Vernhout\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-97717c0d8d8a00d53e72f183f18427f7\">\r\n                        Matt Vernhout                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Pr\u00e9sident de la communication du groupe BIMI, conseiller principal en email\u00a0; fondateur d&rsquo;Email Industries et d&rsquo;Email Karma<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">Il s&rsquo;agit du travail de fond que chaque exp\u00e9diteur devrait d\u00e9j\u00e0 effectuer. Sans cela, il n&rsquo;y a pas de BIMI, pas de logo, et il n&rsquo;y a aucun raccourci possible.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les fournisseurs de messagerie utilisent BIMI pour renforcer la confiance\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les clients de messagerie sont con\u00e7us pour filtrer les nuisances. BIMI les aide \u00e0 d\u00e9cider ce qui a sa place ou non dans la bo\u00eete de r\u00e9ception. Pour les destinataires, le logo situ\u00e9 \u00e0 c\u00f4t\u00e9 du nom de votre marque donne une apparence d\u00e9lib\u00e9r\u00e9e au message. Pour la plateforme, cela confirme que le domaine a \u00e9t\u00e9 v\u00e9rifi\u00e9 et authentifi\u00e9.\u00a0<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-451b6dd018d8e41c9d779a4479c850bc\">\r\n            \u00ab\u00a0Si je vois un logo que je connais et en lequel j&rsquo;ai confiance, cela semble plus l\u00e9gitime. On se dit\u00a0: &lsquo;D&rsquo;accord, \u00e7a vient bien de Hot Topic&rsquo;. Cela cr\u00e9e cette reconnaissance et cette confiance instantan\u00e9es avant m\u00eame d&rsquo;ouvrir l&#8217;email.\u00a0\u00bb\u00a0        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/08\/eric-trinidad.webp\" alt=\"Photo de Eric Trinidad\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-451b6dd018d8e41c9d779a4479c850bc\">\r\n                        Eric Trinidad                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Technical Account Manager Entreprise, Sinch Mailgun<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">Cette premi\u00e8re impression est primordiale. Un logo est un gage de professionnalisme, de s\u00e9curit\u00e9 de la marque et de fiabilit\u00e9 avant m\u00eame que l&rsquo;objet d&#8217;email ne soit lu.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">BIMI repr\u00e9sente un effort, et non une automatisation\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est l\u00e0 que l&rsquo;\u00e9mission devient franche. Les animateurs soulignent que BIMI est une r\u00e9compense, et non un acquis. Il est facile de le consid\u00e9rer comme la cerise sur le g\u00e2teau, mais n&rsquo;oubliez pas qu&rsquo;il faut d&rsquo;abord pr\u00e9parer le g\u00e2teau. BIMI intervient en dernier lieu car il repose sur une infrastructure fonctionnelle.\u00a0<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-af4eb574a1d6364519f9253e1cbf0a43\">\r\n            \u00ab\u00a0J&rsquo;aime le voir comme la cerise sur le g\u00e2teau&#8230; mais ce n&rsquo;est pas aussi simple que de se dire\u00a0: &lsquo;H\u00e9, tu t&rsquo;en sors bien, boum, tu as droit \u00e0 un logo maintenant&rsquo;. Il y a un peu de travail en amont. Le jeu en vaut-il la chandelle\u00a0? C&rsquo;est ce que nous voulons approfondir.\u00a0\u00bb\u00a0        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/08\/eric-trinidad.webp\" alt=\"Photo de Eric Trinidad\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-af4eb574a1d6364519f9253e1cbf0a43\">\r\n                        Eric Trinidad                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Technical Account Manager Entreprise, Sinch Mailgun<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">Ce travail en amont comprend la cr\u00e9ation d&rsquo;un fichier SVG conforme, la gestion d&rsquo;un DNS propre, et potentiellement l&rsquo;achat d&rsquo;un <a href=\"https:\/\/bimigroup.org\/verified-mark-certificates-vmc-and-bimi\/\" target=\"_blank\" rel=\"noreferrer noopener\">certificat de marque v\u00e9rifi\u00e9e (VMC)<\/a>. Rien de tout cela ne semble prestigieux, mais tout a son importance.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;adoption de BIMI varie selon les plateformes\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame la meilleure configuration BIMI ne garantit pas des r\u00e9sultats uniformes. Certains fournisseurs de messagerie prennent en charge BIMI. D&rsquo;autres non. Parmi ceux qui le font, l&rsquo;affichage d\u00e9pend du type d&rsquo;appareil, du type de message et du client de messagerie.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela signifie que les marques ont besoin d&rsquo;une visibilit\u00e9 sur ce qui fonctionne. <a href=\"https:\/\/help.mailgun.com\/hc\/en-us\/articles\/23687761220635-Events-Logs-Recipient-Mailbox-Providers\" target=\"_blank\" rel=\"noreferrer noopener\">Les clients de Mailgun peuvent utiliser les logs<\/a>, les statistiques et les outils de surveillance pour voir o\u00f9 atterrissent leurs emails, \u00e0 quelle fr\u00e9quence leur authentification r\u00e9ussit, et si leur logo s&rsquo;affiche comme pr\u00e9vu.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">BIMI est plus efficace dans le cadre d&rsquo;une strat\u00e9gie globale\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les programmes d&#8217;emailing les plus r\u00e9ussis ne se concentrent pas uniquement sur la conformit\u00e9. Ils privil\u00e9gient la r\u00e9gularit\u00e9, la s\u00e9curit\u00e9 de la marque et l&rsquo;engagement du public. BIMI contribue \u00e0 renforcer la cr\u00e9dibilit\u00e9, mais il ne vient pas <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/ameliorer-reputation-expediteur\/\" target=\"_blank\" rel=\"noreferrer noopener\">remplacer la r\u00e9putation<\/a>. Il la refl\u00e8te.\u00a0<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-96d7256a59dce6820f8935aba6eb5f9a\">\r\n            \u00ab\u00a0En tant que propri\u00e9taire de marque, vous pouvez d\u00e9sormais attribuer votre propre logo&#8230; BIMI associe votre logo \u00e0 votre domaine via une authentification appropri\u00e9e, de sorte qu&rsquo;il n&rsquo;y ait aucune confusion.\u00a0\u00bb\u00a0\r\n        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/08\/matthew-vernhout.webp\" alt=\"Photo de Matt Vernhout\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-96d7256a59dce6820f8935aba6eb5f9a\">\r\n                        Matt Vernhout                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Pr\u00e9sident de la communication du groupe BIMI, conseiller principal en email\u00a0; fondateur d&rsquo;Email Industries et d&rsquo;Email Karma<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">Passez \u00e0 l&rsquo;\u00e9tape suivante avec BIMI\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La plupart des marques souhaitent une apparence soign\u00e9e dans la bo\u00eete de r\u00e9ception. Tr\u00e8s peu d&rsquo;entre elles ont conscience des efforts n\u00e9cessaires pour y parvenir. BIMI envoie le signal que vous avez pris soin de votre domaine, de votre infrastructure et de votre r\u00e9putation. Les marques qui s&rsquo;affichent avec un logo ont d\u00e9j\u00e0 accompli le plus dur.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour commencer\u00a0:\u00a0<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/implementer-dmarc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Passez en revue la politique DMARC de votre domaine<\/a> et confirmez son application.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mailgun.com\/blog\/dev-life\/comment-configurer-authentification-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alignez SPF et DKIM<\/a> avec vos adresses IP d&rsquo;envoi actives.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mailgun.com\/fr\/fonctionnalites\/statistiques-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">Surveillez les performances<\/a> \u00e0 l&rsquo;aide des logs et statistiques de Mailgun.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Formatez un logo SVG conforme.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>V\u00e9rifiez si un <a href=\"https:\/\/bimigroup.org\/verified-mark-certificates-vmc-and-bimi\/\" target=\"_blank\" rel=\"noreferrer noopener\">certificat de marque v\u00e9rifi\u00e9e<\/a> est n\u00e9cessaire pour votre cas d&rsquo;usage.\u00a0<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Regarder l&rsquo;\u00e9pisode complet<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">BIMI est une norme moderne qui repose sur des pratiques solides. Mailgun vous fournit les outils n\u00e9cessaires pour les adopter. Que vous ayez besoin d&rsquo;un audit de domaine, d&rsquo;aide pour configurer vos enregistrements ou de conseils sur votre strat\u00e9gie de logo, nous sommes l\u00e0 pour vous aider.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/fr\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contacter un expert en d\u00e9livrabilit\u00e9<\/a> et d\u00e9couvrez ce qu&rsquo;il faut faire pour faire de votre marque un nom de confiance dans chaque bo\u00eete de r\u00e9ception.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou regardez l&rsquo;\u00e9pisode complet ci-dessous pour en savoir plus sur BIMI\u00a0:<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=CqHFIZ3puuU\" class=\"lazy-video-link\" data-lazy-video=\"CqHFIZ3puuU\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/CqHFIZ3puuU\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/CqHFIZ3puuU\/maxresdefault.jpg\" alt=\"The BIMI Group, how they\u2019re here to help with Matthew Vernhout\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=CqHFIZ3puuU#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/CqHFIZ3puuU\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/CqHFIZ3puuU\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=CqHFIZ3puuU\",\n    \"name\": \"The BIMI Group, how they\\u2019re here to help with Matthew Vernhout\",\n    \"description\": \"T-Bird put a call out to the BIMI group to find out more about the amazing work they're doing to guide users on how to set up BIMI authentication for their brands. When low and behold we find out our friend Matthew Vernhout is actually the Communications Chair over at the BIMI Group. Of course we had to bring him back in and find out how this supergroup of email service providers are trying to make sure you receive legitimate email.\\u00a0\\n\\u00a0\\n\\nResources: \\n- https:\/\/bimigroup.org\\n- https:\/\/bimiradar.com\\n\\n\\n\\u00a0\\nEmail\\u2019s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn\\u2019t dead, but it could be if we don\\u2019t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.\",\n    \"uploadDate\": \"2025-08-14T19:51:45+00:00\",\n    \"duration\": \"PT41M39S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n","protected":false},"excerpt":{"rendered":"<p>Cet \u00e9pisode d&rsquo;Email\u2019s Not Dead se penche sur BIMI et sur ce qu&rsquo;il faut faire pour afficher votre logo dans la bo\u00eete de r\u00e9ception. Matt Vernhout se joint \u00e0 l&rsquo;\u00e9quipe de Mailgun pour faire le point et expliquer comment Mailgun peut vous aider.<\/p>\n","protected":false},"author":23,"featured_media":11707,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-25677","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9sum\u00e9 S6E5 d&#039;END\u00a0: l&#039;importance de l&#039;image de marque v\u00e9rifi\u00e9e par email - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment BIMI prot\u00e8ge votre marque, renforce la confiance et am\u00e9liore la visibilit\u00e9 dans la bo\u00eete de r\u00e9ception gr\u00e2ce aux strat\u00e9gies de Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/resume-emails-not-dead-bimi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9sum\u00e9 S6E5 d&#039;END\u00a0: l&#039;importance de l&#039;image de marque v\u00e9rifi\u00e9e par email - 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