separate subdomains and IPs for your transactional and marketing emails.<\/a><\/p>\n\nTesting, monitoring, and contingency planning<\/h2>\n\n
The holiday send rush is all about preparation. Campaigns should be tested early, ideally by early November, to catch issues before volume spikes. Monitoring is equally important. Keep an eye on bounce rates, complaint spikes, and engagement dips. Acting quickly when something goes wrong can prevent a small issue from becoming a crisis. But the bottom line is that Cyber Week isn’t the ideal testing ground for volume sends.<\/p>\n\n
It\u2019s also smart to refresh successful campaigns from last year and keep them ready as backups. If a new campaign underperforms, having a proven alternative on standby gives you options without scrambling at the last minute. Preparedness and flexibility are what keep programs running smoothly when the stakes are highest. Build on what you’ve learned.<\/p>\n\n
Key takeaways<\/h2>\n\n
Deliverability success during the holidays depends on what you do all year as a sender. Authentication and alignment are no longer optional. Clean lists, relevant content, and consistent sending practices protect your reputation. Trust is earned by being transparent and consistent, not by cutting corners. Transactional email isn\u2019t a loophole, and mixing it with marketing traffic only weakens both. And finally, testing and preparation are what allow you to pivot quickly when things don\u2019t go as planned.<\/p>\n\n
You can watch the full replay below, and don\u2019t forget to subscribe to our newsletter for more insights from our resident email geeks.<\/p>\n\t