{"id":25990,"date":"2024-02-15T00:00:00","date_gmt":"2024-02-15T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/points-cles-webinar-gmail-yahoo\/"},"modified":"2026-09-22T17:11:19","modified_gmt":"2026-09-22T17:11:19","slug":"points-cles-webinar-gmail-yahoo","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/points-cles-webinar-gmail-yahoo\/","title":{"rendered":"Comprendre les exigences de Gmail et Yahoo pour les exp\u00e9diteurs\u00a0: les points cl\u00e9s de notre chat avec Gmail et Yahoo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The inbox requirements for bulk senders announced by Google and Yahoo in October 2023 have shot through the community like panic up a spine. As with any big announcement it can be hard to wade through content and opinion to get to the truth. The <i>truth<\/i> is these requirements are more established and familiar than you may realize.<\/p>\n\n<p class=\"wp-block-paragraph\">To break through confusion, Sinch Mailgun\u2019s VP of Deliverability, Kate Nowrouzi sat down with Marcel Becker, Sr. Product Manager for Yahoo, and Anu Yamunan, Director of Product for Anti-Abuse &amp; Safety at Google to dispel the rumors surround the requirements and answer questions about what will change for bulk senders, and why enforcement for these requirements is happening now.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-7943\"><p class=\"h5 m-0\" id=\"toc-title-7943\">Table des mati\u00e8res<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#whats-changing-and-why\">What\u2019s changing and why?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-requirements-in-a-nutshell\">The requirements in a nutshell<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#your-questions-answered\">Your questions answered<\/a><a class=\"scrollme link-body-color\" href=\"#why-are-these-requirements-being-enforced-now\">Why are these requirements being enforced now?<\/a><a class=\"scrollme link-body-color\" href=\"#who-do-these-changes-impact\">Who do these changes impact?<\/a><a class=\"scrollme link-body-color\" href=\"#what-does-one-click-unsubscribe-mean\">What does one-click unsubscribe mean?<\/a><a class=\"scrollme link-body-color\" href=\"#why-is-a-0-3-spam-rate-threshold-being-enforced-and-what-happens-if-you-go-over-the-limit\">Why is a 0.3% spam rate threshold being enforced, and what happens if you go over the limit?<\/a><a class=\"scrollme link-body-color\" href=\"#why-enforce-a-dmarc-policy-when-requirements-only-dictate-setting-it-to-none\">Why enforce a DMARC policy when requirements only dictate setting it to \u00ab\u00a0none\u00a0\u00bb<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#keep-calm-and-yoogle-on\">Keep calm and Yoogle on<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What\u2019s changing and why?<\/h2>\n\n<p class=\"wp-block-paragraph\">Google and Yahoo are both cracking down on enforcing requirements for bulk senders around authentication standards, spam rate thresholds, and one-click unsubscribe policies. We covered <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/changements-gmail-yahoo-2024\/\" target=\"_tabs\" rel=\"noopener noreferrer\">the requirements<\/a> in depth when they were first announced in October 2023, and got some further insights from Yahoo featured in our <a href=\"https:\/\/www.mailgun.com\/fr\/resources\/podcasts\/marcel-becker-yahoo\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Email\u2019s Not Dead podcast<\/a>. If we\u2019ve learned anything from industry changes, it\u2019s that sometimes there is never enough information straight from the source. That\u2019s why we hosted a webinar and put both of these mailbox giants in the same room to set the record straight.<\/p>\n\n<h2 class=\"wp-block-heading\">The requirements in a nutshell<\/h2>\n\n<p class=\"wp-block-paragraph\">Here\u2019s a quick recap. <b>Bulk senders will be held to three primary requirements designed to enforce a healthy and happy inbox experience. <\/b>These requirements revolve primarily around preventing spammy behaviors by strengthening authentication, creating a uniform unsubscribe process, and managing overall spam rates.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Authentication: <\/b>Bulk senders must implement <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/authentification-des-emails-votre-carte-identite-pour-envoi\/\" target=\"_tabs\" rel=\"noopener noreferrer\">SPF, DKIM, and DMARC<\/a> authentication protocols. <\/li>\n\n\n\n<li><b>One-click unsubscribe: <\/b>One-click unsubscribe headers must be used in accordance with the RFC 8058 standard.<\/li>\n\n\n\n<li><b>Spam rate 0.3%: <\/b>Senders will need to maintain a spam complaint rate of 0.3% or below.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Your questions answered<\/h2>\n\n<p class=\"wp-block-paragraph\">Throughout the rest of this post, we\u2019re going to feature some of the most asked questions around each of these requirements from our recent Fireside chat with Google and Yahoo which you can <a href=\"https:\/\/sinch.registration.goldcast.io\/events\/8658af11-5b57-47c2-a1a5-a6a5bffd8a07?utm_source=linkedin&amp;utm_medium=link&amp;utm_campaign=tbird_linkedin\" target=\"_tabs\" rel=\"noopener noreferrer\">watch on-demande here<\/a>. To kick it off, we\u2019re going to dive into an easy, albeit existential question. <i>Why now?<\/i><\/p>\n\n<h3 class=\"wp-block-heading\">Why are these requirements being enforced now?<\/h3>\n\n<p class=\"wp-block-paragraph\">Like we said, these requirements may seem familiar and that\u2019s because they\u2019ve been around for a while. The goal is not to disrupt senders, it\u2019s to make the inbox safer for users. Here\u2019s what the experts had to say:<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-0c9f20febd97fdc4cd7c7ac4898d7ef3\">\r\n            \u00ab\u00a0These are new requirements for bulk senders based on policies and industry standards that have existed for 10+ years. They are designed to help improve the user experience when combating spam and fraud. This is an exciting opportunity for us as an industry to meaningfully upgrade the safety of the email ecosystem. We believe all users should be able to trust the messages that they are reading are from trusted sender.\u00a0\u00bb        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-0c9f20febd97fdc4cd7c7ac4898d7ef3\">\r\n                        Anu Yamunan                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Director of Product for Anti-Abuse &amp; Safety at Google<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-0c9f20febd97fdc4cd7c7ac4898d7ef3\">\r\n            \u00ab\u00a0These are new requirements for bulk senders based on policies and industry standards that have existed for 10+ years. They are designed to help improve the user experience when combating spam and fraud. This is an exciting opportunity for us as an industry to meaningfully upgrade the safety of the email ecosystem. We believe all users should be able to trust the messages that they are reading are from trusted sender.\u00a0\u00bb        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-0c9f20febd97fdc4cd7c7ac4898d7ef3\">\r\n                        Anu Yamunan                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Director of Product for Anti-Abuse &amp; Safety at Google<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p class=\"wp-block-paragraph\">Aside from <i>why now<\/i>, the next big question is <i>who will these requirements affect?<\/i><\/p>\n\n<h3 class=\"wp-block-heading\">Who do these changes impact?<\/h3>\n\n<p class=\"wp-block-paragraph\"><b>The ultimate goal is to create a better and more secure experience for users<\/b>. If you take away only one thing from this post it should be this: Users are <i>shared<\/i> customers between mailbox providers, ESPs and senders. Enforcing these requirements is about building a better email ecosystem that will benefit us all.<\/p>\n\n<p class=\"wp-block-paragraph\">The requirements are specific to bulk senders. Much of the confusion surrounding these requirements has revolved around what that means. What send volume makes you a bulk sender?<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-f8e3befe0c07bf075a30929693f89bd2\">\r\n            \u00ab\u00a0There is a very strong reason why we (Yahoo) didn&rsquo;t give a number. What does this number (5,000) mean? If you send a lot of the same emails to a lot of different people, you&rsquo;re a bulk sender. It doesn&rsquo;t really matter if it&rsquo;s 3,000 or 2,000, or 10,000. There&rsquo;s no limit we can share, if you are a bulk sender, you know you are a bulk sender, and you need to follow these guidelines.\u00a0\u00bb        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/marcel-becker_headshot.png\" alt=\"Photo de Marcel Becker\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-f8e3befe0c07bf075a30929693f89bd2\">\r\n                        Marcel Becker                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Senior Director of Product at Yahoo<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p class=\"wp-block-paragraph\">Google has placed a 5,000 daily send nametag on bulk senders \u2013 purely for the sake of documenting a ballpark for reference \u2013 but senders shouldn\u2019t think they can skirt around the requirements by sending 4,999 messages. There is no magic number or final straw that breaks the camel\u2019s back. <b>These requirements are more about sending habits than they are about exact math.<\/b><\/p>\n\n<h3 class=\"wp-block-heading\">What does one-click unsubscribe mean?<\/h3>\n\n<p class=\"wp-block-paragraph\">Now that we\u2019ve covered who will be impacted, let\u2019s dive into the actual requirements, starting with one-click unsubscribe. One-click unsubscribe has confused a lot of senders who already include unsubscribe links in the body of their emails. But this requirement isn\u2019t about that, it\u2019s about including unsubscribe headers defined by RFC 8058.<\/p>\n\n<p class=\"wp-block-paragraph\">RFC 8058 defines the \u00ab\u00a0Unsubscribe\u00a0\u00bb header field for email messages. This header field provides a standardized way for email clients to display an unsubscribe option to users, allowing them to easily opt-out of receiving future emails from the sender directly from the UI of their mailbox. In other words, <b>the \u00ab\u00a0Unsubscribe\u00a0\u00bb header field defined in RFC 8058<\/b> <b>offers a standardized mechanism for facilitating unsubscribes in email messages.<\/b><\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-1da587a943ce646f5a10c73eb24ca9cd\">\r\n            \u00ab\u00a0For one-click unsubscribe the RFC you need to follow is RFC 8058. From a sender benefits perspective, letting people opt out of messages can improve your open rates, click through rates, and your sending efficiency.\u00a0\u00bb        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-1da587a943ce646f5a10c73eb24ca9cd\">\r\n                        Anu Yamunan                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Director of Product for Anti-Abuse &amp; Safety at Google<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p class=\"wp-block-paragraph\">According to Anu Yamunan, if you aren&rsquo;t compliant with the one-click unsubscribe requirement yet,<b> you have until June 2024 before Gmail starts rejecting the traffic<\/b>.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-c62b2f4440de2969e86c5d5825a136f9\">\r\n            \u00ab\u00a0We&rsquo;re just making sure we can put an easy link in front of our users which allows them to unsubscribe. What you as a sender unsubscribe them from is completely up to you. Just like you control it now with an unsubscribe link in the body.\u00a0\u00bb | \u00ab\u00a0If you don&rsquo;t put the unsubscribe header in there people will just mark you as spam and that&rsquo;s worse because it will have a negative impact on your sender reputation. We&rsquo;ve seen that senders who put a one-click unsubscribe affordance in their headers get 20-40% less spam votes and that&rsquo;s a noble goal for you as a sender to create a better user experience.\u00a0\u00bb        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/marcel-becker_headshot.png\" alt=\"Photo de Marcel Becker\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-c62b2f4440de2969e86c5d5825a136f9\">\r\n                        Marcel Becker                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Senior Director of Product at Yahoo<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\nWhat\u00ad you\u2019\u00adll need\u00ad\n<\/th><th>\nHow to get ther\u00ade\n<\/th><\/tr><\/thead><tbody><tr><td>\n<strong>Sa\u00adme for Gmai\u00adl and Yaho\u00ado:<\/strong> A sing\u00adle-click path\u00adway for user\u00ads to easi\u00adly unsu\u00adbscribe from\u00ad your\u00ad mess\u00adages from\u00ad with\u00adin the mail\u00adbox prov\u00adider\u2019s UI usin\u00adg list\u00ad-unsubscribe head\u00aders, and inte\u00adrnal supp\u00adort to hono\u00adr unsu\u00adbscribe requ\u00adests and remo\u00adve addr\u00adesses from\u00ad rele\u00advant emai\u00adl list\u00ads with\u00adin 2 days\u00ad.\n<\/td><td>\nSend\u00aders will\u00ad need\u00ad to put list\u00ad-unsubscribe post\u00ad head\u00aders into\u00ad the head\u00ader of thei\u00adr emai\u00adl as spec\u00adified by <a href=\"https:\/\/www.rfc-editor.org\/info\/rfc8058\">RFC\u00ad 8058\u00ad.<\/a>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h3 class=\"wp-block-heading\">Why is a 0.3% spam rate threshold being enforced, and what happens if you go over the limit?<\/h3>\n\n<p class=\"wp-block-paragraph\">First off, a spam rate of 0.3% is generous. By many accounts, keeping your spam complaint rate below 0.1% \u2013 1 email in 1,000 marked as spam\u2013 is the mark of a healthy sender.<\/p>\n\n<p class=\"wp-block-paragraph\">One of the main goals of these requirements is to make the inbox less spammy. DMARC helps prevent bad actors from stealing and spoofing sender identities, the unsubscribe requirements gives users control to manage the messages they receive with the same ease as it takes to mark a message as spam (saving senders the pain of being spammed), and <b>the low spam threshold is a way to identify and react to senders that empl0y spam tactics.<\/b><\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-b9307ab9b739ca26f449de87c4c45b5a\">\r\n            \u00ab\u00a0Please keep your user in mind. If your users are reporting that a lot of messages coming from you are spam, it is going to impact your future deliverability.\u00a0\u00bb        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-b9307ab9b739ca26f449de87c4c45b5a\">\r\n                        Anu Yamunan                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Director of Product for Anti-Abuse &amp; Safety at Google<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p class=\"wp-block-paragraph\">Remember when we said these requirements weren\u2019t about exact math? Well, that applies to the spam rate requirement also. In our podcast Email\u2019s Not Dead, <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/exigences-yahoo-conseils-marcel-becker\/\" target=\"_tabs\" rel=\"noopener noreferrer\">we sat down with Marcel Becker<\/a> and he broke down this spam rate requirement a bit more and left us with the mantra, <b><i>more than a day, less than a year.<\/i><\/b><\/p>\n\n<p class=\"wp-block-paragraph\">Senders who hit a higher spam rate on one campaign won\u2019t automatically be punished for it. Mailbox providers are looking at your average spam complaint rate over an undisclosed period of time, somewhere between a day and a year. If your high spam rate becomes habitual it will impact you, but this requirement isn\u2019t a one and done limit.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\nWhat\u00ad you\u2019\u00adll need\u00ad\n<\/th><th>\nHow to get ther\u00ade\n<\/th><\/tr><\/thead><tbody><tr><td>\n<strong>Sa\u00adme for Gmai\u00adl and Yaho\u00ado:<\/strong> The spam\u00ad comp\u00adlaint thre\u00adshold is 0.3%\u00ad.\n<\/td><td>\nClos\u00adely moni\u00adtor your\u00ad spam\u00ad rate\u00ad, as well\u00ad as othe\u00adr enga\u00adgement metr\u00adics, usin\u00adg reso\u00adurces like\u00ad <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/google-postmaster-tools-comprendre-reputation-expediteur\/\">Goo\u00adgle Post\u00admasters Tool\u00ads<\/a>. Empl\u00adoy deli\u00adverability best\u00ad prac\u00adtices like\u00ad <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/comment-gerer-votre-liste-de-contacts\/\">lis\u00adt mana\u00adgement<\/a> and <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/politiques-de-sunset-destinataires-non-engages\/\">sun\u00adset poli\u00adcies<\/a> to opti\u00admize your\u00ad emai\u00adl list\u00ads, ensu\u00adring you\u2019\u00adre only\u00ad send\u00ading mess\u00adages to enga\u00adged reci\u00adpients. Use <a href=\"https:\/\/www.mailgun.com\/products\/inbox\/\">del\u00adiverability tool\u00ads<\/a> like\u00ad Emai\u00adl Veri\u00adfication and Inbo\u00adx Plac\u00adement Test\u00ading to stay\u00ad on top of your\u00ad over\u00adall deli\u00adverability and impr\u00adove your\u00ad inbo\u00adx plac\u00adement.\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h3 class=\"wp-block-heading\">Why enforce a DMARC policy when requirements only dictate setting it to \u00ab\u00a0none\u00a0\u00bb<\/h3>\n\n<p class=\"wp-block-paragraph\">You\u2019ve got to start somewhere. With DMARC the requirement is about enforcing adoption\u2026<i>finally. <\/i>When DMARC first emerged as an authentication, mailbox providers crossed their fingers and prayed to the deliverability gods that senders would catch on, but that didn\u2019t happen.<\/p>\n\n<p class=\"wp-block-paragraph\">DMARC adoption has been slow and according to Sinch Mailgun\u2019s <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/etat-de-la-delivrabilite-points-a-retenir\/\" target=\"_tabs\" rel=\"noopener noreferrer\">2023 State of Email Deliverability report<\/a>, among those\u00a0<a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/implementer-dmarc\/\" target=\"_tabs\" rel=\"noopener noreferrer\">using\u00a0DMARC\u00a0for authentication<\/a>, 40% don\u2019t know what their policy is. According to <a href=\"https:\/\/dmarc.org\/stats\/dmarc\/\" target=\"_tabs\" rel=\"noopener noreferrer\">dmarc.org<\/a>, most active DMARC policies (68.2% as of 2022) are p=none. If your DMARC policy is \u00ab\u00a0p=none\u00a0\u00bb mailbox providers take that as an indication you are focusing on the \u00ab\u00a0R\u00a0\u00bb in DMARC which stands for reporting, but this isn\u2019t the end goal.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-8cb80973ed095ea2910c5a7776905c37\">\r\n            \u00ab\u00a0The end goal is ideally a policy of p=reject. That&rsquo;s what DMARC is for. Ensuring that your domain cannot be spoofed and protecting our mutual customers from abuse.\u00a0\u00bb        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/marcel-becker_headshot.png\" alt=\"Photo de Marcel Becker\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-8cb80973ed095ea2910c5a7776905c37\">\r\n                        Marcel Becker                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Senior Director of Product at Yahoo<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p>If your DMARC policy is \u00ab\u00a0p=none\u00a0\u00bb it indicates you as a sender are focused on the \u00ab\u00a0R\u00a0\u00bb in DMARC which stands for reporting, so ensure you also have the rua tag (rua=mailto:) configured which defines where mail receivers should send the aggregated reports.<\/p><p class=\"mb-0\">Kate Nowrouzi, VP of Deliverability for Sinch Mailgun predicts that p=reject will become the requirement in 2024. Learn more in our post: <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/predictions-email\/\">Email predictions for 2024.<\/a><\/p><\/div>\r\n    <\/div>\r\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\nWhat\u00ad you\u2019\u00adll need\u00ad\n<\/th><th>\nHow to get ther\u00ade\n<\/th><\/tr><\/thead><tbody><tr><td>\n<strong>Gm\u00adail:<\/strong> Both\u00ad SPF and DKIM\u00ad are requ\u00adired by Gmai\u00adl.  Mess\u00adages that\u00ad don\u2019\u00adt carr\u00ady  thes\u00ade prot\u00adocols will\u00ad be reje\u00adcted from\u00ad the inbo\u00adx or mark\u00aded as spam\u00ad. DMAR\u00adC is also\u00ad requ\u00adired to prev\u00adent Gmai\u00adl impe\u00adrsonation in FROM\u00ad head\u00aders.\n<\/td><td>\nIf you\u2019\u00adre a Mail\u00adgun user\u00ad, we\u2019v\u00ade alre\u00adady got you cove\u00adred on SPF and DKIM\u00ad. But if you\u2019\u00adre not we\u2019v\u00ade outl\u00adined the proc\u00adesses for obta\u00adining thes\u00ade auth\u00adentications in thes\u00ade post\u00ads: <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/spf-records-basics\/\">SPF\u00ad basi\u00adcs<\/a> and <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/comprendre-dkim-fonctionnement\/\">Und\u00aderstanding DKIM\u00ad<\/a>. <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/authentification-des-emails-votre-carte-identite-pour-envoi\/#chapter-3\">For\u00ad DMAR\u00adC you will\u00ad need\u00ad to set at mini\u00admum a p=no\u00adne poli\u00adcy.<\/a>\n<\/td><\/tr><tr><td>\n<strong>Ya\u00adhoo:<\/strong> Will\u00ad requ\u00adire stro\u00adng auth\u00adentication and for user\u00ads to \u201clev\u00aderage indu\u00adstry stan\u00addards such\u00ad as SPF,\u00ad DKIM\u00ad, and DMAR\u00adC\u201d.\n<\/td><td>\nImpl\u00adementing DMAR\u00adC take\u00ads a bit more\u00ad time\u00ad, as DMAR\u00adC allo\u00adws you to make\u00ad choi\u00adces rega\u00adrding your\u00ad poli\u00adcy base\u00add on your\u00ad emai\u00adl prog\u00adram. Get star\u00adted now by chec\u00adking out our <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/implementer-dmarc\/\">Imp\u00adlementing DMAR\u00adC<\/a> arti\u00adcle.\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">Keep calm and Yoogle on<\/h2>\n\n<p class=\"wp-block-paragraph\">These sender requirements aren\u2019t the end of the world. Not even a little bit. Ultimately, mailbox providers like Gmail and Yahoo are hopeful that implementing these requirements will benefit senders as well as users. But it can be complicated to break these requirements down, understand them, and then bring your unique email program into compliance.<\/p>\n\n<p class=\"wp-block-paragraph\">If you want to dive deeper, <a href=\"https:\/\/sinch.registration.goldcast.io\/events\/8658af11-5b57-47c2-a1a5-a6a5bffd8a07?utm_source=linkedin&amp;utm_medium=link&amp;utm_campaign=tbird_linkedin\" target=\"_tabs\" rel=\"noopener noreferrer\">check out the full-length Fireside Chat with Gmail and Yahoo<\/a>, and visit our <a href=\"https:\/\/try.mailgun.com\/googleyahooupdates\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Yoogle resources page<\/a> for more insights and answers.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_5c20f0eb0b5f61fe3500a4ada733a0a4\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                On-demand webinar            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_5c20f0eb0b5f61fe3500a4ada733a0a4\">\r\n                Are you prepared for Google and Yahoo&rsquo;s new sender requirements?            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">View our fireside chat with Marcel Becker, Senior Director of Product at Yahoo, Anu Yamunan, Director of Product for Anti-Abuse &amp; Safety at Google, and Kate Nowrouzi, Vice President of Deliverability at Sinch Mailgun, as we explore the new requirements for bulk email senders.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/sinch.registration.goldcast.io\/events\/8658af11-5b57-47c2-a1a5-a6a5bffd8a07\"  class=\"btn btn-secondary\" >View recording<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Quel est l&rsquo;impact des nouvelles exigences de Gmail et Yahoo sur la d\u00e9livrabilit\u00e9 des emails\u00a0?\u00a0Quelles actions les exp\u00e9diteurs doivent-ils entreprendre\u00a0? Pourquoi ces changements interviennent-ils maintenant\u00a0? Le secteur est en effervescence autour de ces exigences depuis des mois. Nous avons d\u00e9cid\u00e9 de discuter avec des porte-parole de Google et Yahoo pour clarifier la situation. Nous avons donc une question pour vous\u00a0: \u00eates-vous pr\u00eat\u00b7e \u00e0 yahoogler\u00a0? C&rsquo;est parti.<\/p>\n","protected":false},"author":21,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-25990","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9couvrez les points cl\u00e9s de notre chat avec Gmail et Yahoo - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Comprendre les exigences de Gmail et Yahoo pour les exp\u00e9diteurs s&#039;est av\u00e9r\u00e9 \u00eatre un v\u00e9ritable d\u00e9fi. 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