{"id":12507,"date":"2025-12-19T21:02:33","date_gmt":"2025-12-19T21:02:33","guid":{"rendered":"https:\/\/www.mailgun.com\/?post_type=glossary&#038;p=12507"},"modified":"2026-09-08T23:09:44","modified_gmt":"2026-09-08T23:09:44","slug":"a-b-testing","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/a-b-testing\/","title":{"rendered":"A\/B testing"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">A\/B testing<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;A\/B testing, ou test fractionn\u00e9, est le processus consistant \u00e0 comparer deux versions ou plus d&rsquo;un email pour d\u00e9terminer laquelle est la plus performante en se basant sur des statistiques telles que le taux d&rsquo;ouverture, le taux de clics ou les conversions. Les marques utilisent les tests A\/B pour optimiser les objets d&#8217;email, le contenu, les heures d&rsquo;envoi et les CTA.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\/B testing L&rsquo;A\/B testing, ou test fractionn\u00e9, est le processus consistant \u00e0 comparer deux versions ou plus d&rsquo;un email pour d\u00e9terminer laquelle est la plus performante en se basant sur des statistiques telles que le taux d&rsquo;ouverture, le taux de clics ou les conversions. Les marques utilisent les tests A\/B pour optimiser les objets d&#8217;email, [&hellip;]<\/p>\n","protected":false},"author":23,"template":"","meta":{"_acf_changed":false},"class_list":["post-12507","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A\/B testing \u2013 Glossaire des termes d&#039;email | Mailgun<\/title>\n<meta name=\"description\" content=\"L&#039;A\/B testing permet aux professionnels du marketing par email de tester deux versions ou plus d&#039;un m\u00eame email. Pour en savoir plus, consultez le glossaire des termes d&#039;email de Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/fr\/glossaire\/a-b-testing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\/B testing \u2013 Glossaire des termes d&#039;email | Mailgun\" \/>\n<meta property=\"og:description\" content=\"L&#039;A\/B testing permet aux professionnels du marketing par email de tester deux versions ou plus d&#039;un m\u00eame email. 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