{"id":5232,"date":"2025-01-28T05:05:38","date_gmt":"2025-01-28T05:05:38","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/email-panier-abandonne\/"},"modified":"2026-09-14T14:32:48","modified_gmt":"2026-09-14T14:32:48","slug":"email-abandon-panier","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/email-abandon-panier\/","title":{"rendered":"Email d&rsquo;abandon de panier"},"content":{"rendered":"<h1>Email d&rsquo;abandon de panier<\/h1>\n<p>Un email d&rsquo;abandon de panier est un <a href=\"https:\/\/www.mailgun.com\/blog\/email\/programme-emailing-declencheurs\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email d\u00e9clench\u00e9 (ou transactionnel)<\/a> envoy\u00e9 aux clients lorsqu&rsquo;ils quittent une boutique en ligne sans acheter les articles de leur panier. Il agit comme un rappel amical pour encourager les clients potentiels \u00e0 passer \u00e0 l&rsquo;action et \u00e0 finaliser leur achat apr\u00e8s avoir quitt\u00e9 votre site.<\/p>\n<p>Les marques utilisent des strat\u00e9gies promotionnelles telles que des codes promotionnels, la livraison gratuite et des avis sur les produits (pour l&rsquo;article laiss\u00e9 dans le panier), voire des titres d\u00e9cal\u00e9s et personnalis\u00e9s pour inviter le client \u00e0 revenir finaliser sa commande.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email d&rsquo;abandon de panier Un email d&rsquo;abandon de panier est un email d\u00e9clench\u00e9 (ou transactionnel) envoy\u00e9 aux clients lorsqu&rsquo;ils quittent une boutique en ligne sans acheter les articles de leur panier. Il agit comme un rappel amical pour encourager les clients potentiels \u00e0 passer \u00e0 l&rsquo;action et \u00e0 finaliser leur achat apr\u00e8s avoir quitt\u00e9 votre [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5232","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email d&#039;abandon de panier \u2013 Glossaire des termes d&#039;email | Mailgun<\/title>\n<meta name=\"description\" content=\"Un email d&#039;abandon de panier est envoy\u00e9 aux clients lorsqu&#039;ils laissent des produits dans leur panier sans finaliser leur commande. 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