{"id":5237,"date":"2025-12-19T17:00:28","date_gmt":"2025-12-19T17:00:28","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/email-automatise\/"},"modified":"2025-07-11T15:30:47","modified_gmt":"2025-07-11T15:30:47","slug":"email-automatise","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/email-automatise\/","title":{"rendered":"Email automatis\u00e9"},"content":{"rendered":"<h1>Email automatis\u00e9<\/h1>\n<p>Les emails automatis\u00e9s sont des <a href='\/blog\/email\/why-automated-transactional-emails-are-critical-to-your-growth\/' target=\"_tabs\" rel=\"noopener noreferrer\">emails envoy\u00e9s automatiquement<\/a> par une CRM ou un logiciel, g\u00e9n\u00e9ralement en r\u00e9ponse aux actions d\u2019un utilisateur. Ils peuvent \u00e9galement \u00eatre consid\u00e9r\u00e9s comme des <a href='\/blog\/email\/what-is-transactional-email-basics\/' target=\"_tabs\" rel=\"noopener noreferrer\">emails transactionnels<\/a>.<\/p>\n<p>Imaginons qu\u2019une entreprise travaille avec un service de messagerie pour mettre en place des emails automatis\u00e9s afin de rappeler aux clients les paniers d\u2019achat abandonn\u00e9s. Lorsqu\u2019un utilisateur visite le site d\u2019une marque et ajoute un article \u00e0 son panier, mais qu\u2019il l\u2019abandonne sans l\u2019avoir achet\u00e9, il recevra un email de suivi lui rappelant qu\u2019il a abandonn\u00e9 son panier, ce qui l\u2019incitera \u00e0 terminer son achat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email automatis\u00e9 Les emails automatis\u00e9s sont des emails envoy\u00e9s automatiquement par une CRM ou un logiciel, g\u00e9n\u00e9ralement en r\u00e9ponse aux actions d\u2019un utilisateur. Ils peuvent \u00e9galement \u00eatre consid\u00e9r\u00e9s comme des emails transactionnels. Imaginons qu\u2019une entreprise travaille avec un service de messagerie pour mettre en place des emails automatis\u00e9s afin de rappeler aux clients les paniers [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5237","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email automatis\u00e9 \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"Les emails automatis\u00e9s sont envoy\u00e9s automatiquement en r\u00e9ponse aux actions des clients. 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