{"id":5237,"date":"2025-12-19T17:00:28","date_gmt":"2025-12-19T17:00:28","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/email-automatise\/"},"modified":"2026-09-14T15:15:42","modified_gmt":"2026-09-14T15:15:42","slug":"emails-automatises","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/emails-automatises\/","title":{"rendered":"Emails automatis\u00e9s"},"content":{"rendered":"<h1>Emails automatis\u00e9s<\/h1>\n<p>Les emails automatis\u00e9s sont <a href=\"https:\/\/www.mailgun.com\/blog\/email\/pourquoi-emails-transactionnels-automatises-essentiels-croissance\/\" target=\"_tabs\" rel=\"noopener noreferrer\">des messages email envoy\u00e9s automatiquement<\/a> <span class=\"TextRun SCXW112421210 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW112421210 BCX0\">par un CRM ou un logiciel, g\u00e9n\u00e9ralement d\u00e9clench\u00e9s par les actions d&rsquo;un utilisateur.<\/span><\/span><\/p>\n<p>Imaginons qu&rsquo;une marque collabore avec un service d&#8217;emailing (ESP) pour configurer des emails automatis\u00e9s afin de relancer les clients sur les paniers abandonn\u00e9s. Lorsqu&rsquo;un utilisateur navigue sur le site d&rsquo;une marque et ajoute un article \u00e0 son panier (mais quitte la page sans acheter le produit), il recevra un email de suivi lui rappelant son panier abandonn\u00e9 et l&rsquo;incitant \u00e0 finaliser son achat.<\/p>\n<p><span class=\"TrackChangeTextInsertion TrackedChange SCXW132912285 BCX0\"><span class=\"TrackedChange SCXW132912285 BCX0\"><span class=\"TextRun MacChromeBold SCXW132912285 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW132912285 BCX0\"><strong>Remarque\u00a0:<\/strong>\u00a0<\/span><\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW132912285 BCX0\"><span class=\"TextRun SCXW132912285 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW132912285 BCX0\">Automatis\u00e9, d\u00e9clench\u00e9<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW132912285 BCX0\"><span class=\"TextRun SCXW132912285 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW132912285 BCX0\">\u00a0et\u00a0<\/span><\/span><\/span><a class=\"Hyperlink SCXW132912285 BCX0\" href=\"https:\/\/www.mailgun.com\/blog\/email\/what-is-transactional-email-basics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TrackChangeTextInsertion TrackedChange SCXW132912285 BCX0\"><span class=\"TextRun Underlined SCXW132912285 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW132912285 BCX0\" data-ccp-charstyle=\"Hyperlink\">transactionnel<\/span><\/span><\/span><\/a><span class=\"TrackChangeTextInsertion TrackedChange SCXW132912285 BCX0\"><span class=\"TextRun SCXW132912285 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW132912285 BCX0\">\u00a0ne sont pas tous synonymes. Les emails automatis\u00e9s et d\u00e9clench\u00e9s peuvent \u00e9galement \u00eatre transactionnels, mais les emails transactionnels sont li\u00e9s \u00e0 une transaction sp\u00e9cifique et se limitent g\u00e9n\u00e9ralement \u00e0 quatre cat\u00e9gories (notifications d&rsquo;exp\u00e9dition, re\u00e7us de paiement, r\u00e9initialisations de mot de pa<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW132912285 BCX0\"><span class=\"TextRun SCXW132912285 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW132912285 BCX0\">sse ou mises \u00e0 jour de politique).<\/span><\/span><\/span><span class=\"EOP SCXW132912285 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emails automatis\u00e9s Les emails automatis\u00e9s sont des messages email envoy\u00e9s automatiquement par un CRM ou un logiciel, g\u00e9n\u00e9ralement d\u00e9clench\u00e9s par les actions d&rsquo;un utilisateur. Imaginons qu&rsquo;une marque collabore avec un service d&#8217;emailing (ESP) pour configurer des emails automatis\u00e9s afin de relancer les clients sur les paniers abandonn\u00e9s. Lorsqu&rsquo;un utilisateur navigue sur le site d&rsquo;une marque [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5237","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emails automatis\u00e9s \u2013 Glossaire des termes d&#039;email | Mailgun<\/title>\n<meta name=\"description\" content=\"Les emails automatis\u00e9s sont des emails envoy\u00e9s automatiquement en r\u00e9ponse aux actions des clients. 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