{"id":5240,"date":"2025-01-28T05:02:30","date_gmt":"2025-01-28T05:02:30","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/behavioral-email-2\/"},"modified":"2025-07-13T23:41:37","modified_gmt":"2025-07-13T23:41:37","slug":"behavioral-email","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/behavioral-email\/","title":{"rendered":"Email comportemental"},"content":{"rendered":"<h1>Email comportemental<\/h1>\n<p>Un email comportemental, \u00e9galement connu sous le nom de <a href=\"https:\/\/www.mailgun.com\/blog\/email\/triggered-email-program\/\" target=\"_tabs\" rel=\"noopener noreferrer\">triggered email<\/a>, est un email envoy\u00e9 en r\u00e9ponse \u00e0 des actions sp\u00e9cifiques de l\u2019utilisateur, telles que l\u2019abandon de panier, g\u00e9n\u00e9ralement <a href=\"https:\/\/www.mailgun.com\/blog\/email\/why-automated-transactional-emails-are-critical-to-your-growth\/\" target=\"_tabs\" rel=\"noopener noreferrer\">apr\u00e8s que les utilisateurs aient interagi<\/a> avec l\u2019application web ou les r\u00e9seaux sociaux d\u2019une marque. En rappelant aux destinataires de passer \u00e0 l\u2019action, l&#8217;email comportemental est un excellent moyen d\u2019augmenter l\u2019engagement des utilisateurs.<\/p>\n<p>Les emails comportementaux r\u00e9sultant des actions d\u2019un destinataire, les indicateurs comportementaux peuvent \u00eatre utilis\u00e9s pour cibler des sous-ensembles d\u2019utilisateurs via la <a href=\"https:\/\/www.mailgun.com\/blog\/email\/email-list-segmentation\/\" target=\"_tabs\" rel=\"noopener noreferrer\">segmentation des listes<\/a>. Par exemple, si un destinataire ach\u00e8te un produit d\u2019une marque, la marque enverra un email de suivi avec des options de produits pertinentes dans la cat\u00e9gorie \u00ab\u00a0Vous pourriez aussi aimer ceci\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email comportemental Un email comportemental, \u00e9galement connu sous le nom de triggered email, est un email envoy\u00e9 en r\u00e9ponse \u00e0 des actions sp\u00e9cifiques de l\u2019utilisateur, telles que l\u2019abandon de panier, g\u00e9n\u00e9ralement apr\u00e8s que les utilisateurs aient interagi avec l\u2019application web ou les r\u00e9seaux sociaux d\u2019une marque. En rappelant aux destinataires de passer \u00e0 l\u2019action, l&#8217;email [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5240","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email comportemental \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"Un email comportemental est envoy\u00e9 par les marques en fonction des actions de l\u2019utilisateur. 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