{"id":5241,"date":"2025-01-28T05:02:07","date_gmt":"2025-01-28T05:02:07","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/bimi-2\/"},"modified":"2026-09-14T15:01:46","modified_gmt":"2026-09-14T15:01:46","slug":"bimi","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/bimi\/","title":{"rendered":"BIMI"},"content":{"rendered":"<h1>BIMI<\/h1>\n<p><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/bimi-plus-qu-un-nom-amusant\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Brand Indicators for Message Identification<\/a> (BIMI) est une authentification des emails qui n\u00e9cessite l&rsquo;impl\u00e9mentation de DMARC. Il permet aux exp\u00e9diteurs d&rsquo;inclure une <a href=\"https:\/\/www.mailgun.com\/blog\/email\/ajouter-image-expediteur\/\" target=\"_tabs\" rel=\"noopener noreferrer\">image d&rsquo;exp\u00e9diteur de marque<\/a> dans leurs emails.<\/p>\n<p>L&rsquo;enregistrement BIMI d&rsquo;une marque est publi\u00e9 sur le DNS du domaine d&rsquo;envoi sous forme d&rsquo;enregistrement TXT. Les enregistrements BIMI valident l&rsquo;identit\u00e9 d&rsquo;une marque aupr\u00e8s des fournisseurs de messagerie (ISP), leur permettant de placer les emails dans les bo\u00eetes de r\u00e9ception des personnes abonn\u00e9es en toute confiance, am\u00e9liorant ainsi la d\u00e9livrabilit\u00e9 de la marque et ajoutant une reconnaissance visuelle de la marque pour les destinataires.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BIMI Brand Indicators for Message Identification (BIMI) est une authentification des emails qui n\u00e9cessite l&rsquo;impl\u00e9mentation de DMARC. Il permet aux exp\u00e9diteurs d&rsquo;inclure une image d&rsquo;exp\u00e9diteur de marque dans leurs emails. L&rsquo;enregistrement BIMI d&rsquo;une marque est publi\u00e9 sur le DNS du domaine d&rsquo;envoi sous forme d&rsquo;enregistrement TXT. Les enregistrements BIMI valident l&rsquo;identit\u00e9 d&rsquo;une marque aupr\u00e8s des [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5241","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BIMI \u2013 Glossaire des termes d&#039;email | Mailgun<\/title>\n<meta name=\"description\" content=\"BIMI est un protocole d&#039;authentification qui prot\u00e8ge l&#039;identit\u00e9 visuelle de votre marque. 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