{"id":5246,"date":"2025-01-28T05:05:50","date_gmt":"2025-01-28T05:05:50","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/cdp-2\/"},"modified":"2025-07-13T23:41:47","modified_gmt":"2025-07-13T23:41:47","slug":"cdp","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/cdp\/","title":{"rendered":"CDP (Customer Data Platform)"},"content":{"rendered":"<h1>CDP (Customer Data Platform)<\/h1>\n<p>Un outil logiciel CDP (Customer Data Platform) collecte les donn\u00e9es issues des interactions des clients avec les applications web ou les emails.<\/p>\n<p>Les donn\u00e9es clients sont essentielles pour cr\u00e9er des campagnes personnalis\u00e9es et pertinentes, et ainsi am\u00e9liorer les performances des programmes d\u2019emailing. Cependant, les donn\u00e9es brutes ne sont pas tr\u00e8s utiles, et c\u2019est l\u00e0 que les CDP entrent en jeu. Les CDP rassemblent des donn\u00e9es provenant de diverses sources pour cr\u00e9er une base de donn\u00e9es unique contenant toutes les informations relatives aux clients. Les marques utilisent ces informations pour cr\u00e9er de <a href=\"https:\/\/www.mailgun.com\/blog\/it-engineering\/building-a-data-driven-approach-to-keeping-users-emails-up-to-date\/\" target=\"_tabs\" rel=\"noopener noreferrer\">meilleures campagnes d\u2019emailing bas\u00e9es sur les donn\u00e9es,<\/a>, <a href=\"https:\/\/www.mailgun.com\/blog\/email\/using-data-build-better-triggered-email-campaigns\/\" target=\"_tabs\" rel=\"noopener noreferrer\">automatiser les triggered emails<\/a>, et <a href=\"https:\/\/www.mailgun.com\/blog\/it-engineering\/closing-the-loop-between-your-customer-data-and-your-email-data\/\" target=\"_tabs\" rel=\"noopener noreferrer\">refermer la boucle<\/a> entre les donn\u00e9es clients et les donn\u00e9es d\u2019email.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CDP (Customer Data Platform) Un outil logiciel CDP (Customer Data Platform) collecte les donn\u00e9es issues des interactions des clients avec les applications web ou les emails. Les donn\u00e9es clients sont essentielles pour cr\u00e9er des campagnes personnalis\u00e9es et pertinentes, et ainsi am\u00e9liorer les performances des programmes d\u2019emailing. Cependant, les donn\u00e9es brutes ne sont pas tr\u00e8s utiles, [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5246","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CDP \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"Une CDP regroupe toutes les donn\u00e9es clients de nombreuses ressources pour cr\u00e9er une base unique. 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