{"id":5248,"date":"2025-12-19T17:09:10","date_gmt":"2025-12-19T17:09:10","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/taux-clics\/"},"modified":"2026-09-08T23:11:36","modified_gmt":"2026-09-08T23:11:36","slug":"taux-de-clics","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/taux-de-clics\/","title":{"rendered":"Taux de clics (CTR)"},"content":{"rendered":"<h1>Taux de clics (CTR)<\/h1>\n<p><span class=\"TextRun SCXW130439582 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130439582 BCX0\" data-ccp-charstyle=\"Hyperlink\">Le taux de clics (CTR) est la proportion de destinataires qui suivent un appel \u00e0 l&rsquo;action (CTA)<\/span><\/span><span class=\"TrackedChange SCXW130439582 BCX0\"><span class=\"TextRun SCXW130439582 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130439582 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0et visitent la page web (ou la landing page). C&rsquo;est un excellent indicateur pour savoir si un CTA fonctionne ou si les personnes abonn\u00e9es trouvent le contenu engageant. Sous forme de formule, le CTR prend en compte le nombre total de clics divis\u00e9 par le nombre total d&#8217;emails envoy\u00e9s, puis multipli\u00e9 par 100. Voici comment\u00a0:<\/span><\/span><\/span><span class=\"EOP TrackedChange SCXW130439582 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><code>(Nombre total de clics \/ Nombre total d'emails envoy\u00e9s) * 100 = CTR<\/code><\/p>\n<p><span class=\"TrackedChange SCXW43573620 BCX0\"><span class=\"TextRun SCXW43573620 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart TrackChangeDeleteHighlight SCXW43573620 BCX0\" data-ccp-charstyle=\"Hyperlink\">Par exemple, si une marque a envoy\u00e9 1\u00a0000 emails et que 100 personnes abonn\u00e9es ont cliqu\u00e9 sur le CTA, le CTR sera de 10\u00a0%.<\/span><\/span><\/span><span class=\"EOP TrackedChange SCXW43573620 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><code>100 \/ 1\u00a0000 * 100 = 10\u00a0%<\/code><\/p>\n<p><span data-contrast=\"auto\">Alors que le CTR mesure les clics\u00a0<\/span><span data-contrast=\"auto\">par rapport<\/span><span data-contrast=\"auto\">\u00a0\u00e0 tous les emails envoy\u00e9s, le taux de r\u00e9activit\u00e9 (CTOR) mesure les clics\u00a0<\/span><b><span data-contrast=\"auto\">uniquement parmi les emails qui ont \u00e9t\u00e9\u00a0<\/span><\/b><b><span data-contrast=\"auto\">r\u00e9ellement ouverts<\/span><\/b><span data-contrast=\"auto\">. Le CTOR permet d&rsquo;\u00e9valuer dans quelle mesure le contenu de l&#8217;email est engageant une fois que la personne abonn\u00e9e l&rsquo;ouvre, plut\u00f4t que de se limiter \u00e0 l&rsquo;efficacit\u00e9 globale de la campagne. Voici la formule\u00a0:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><code>(Nombre total de clics \/ Nombre total d'ouvertures) * 100 = CTOR<\/code><\/p>\n<p><span data-contrast=\"auto\">En reprenant l&rsquo;exemple\u00a0<\/span><span data-contrast=\"auto\">pr\u00e9c\u00e9dent<\/span><span data-contrast=\"auto\">, si 500 destinataires ont ouvert l&#8217;email et que 100 ont cliqu\u00e9 sur le CTA, le CTOR sera de 20\u00a0%\u00a0:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><code>100 \/ 500 * 100 = 20\u00a0%<\/code><\/p>\n<p><span data-contrast=\"auto\">Cette distinction est importante\u00a0:\u00a0<\/span><b><span data-contrast=\"auto\">le CTR indique l&rsquo;efficacit\u00e9 globale de votre campagne d&#8217;emailing<\/span><\/b><span data-contrast=\"auto\">, tandis que\u00a0<\/span><b><span data-contrast=\"auto\">le CTOR souligne \u00e0 quel point votre contenu et votre CTA sont convaincants pour les personnes qui interagissent r\u00e9ellement avec l&#8217;email<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taux de clics (CTR) Le taux de clics (CTR) est la proportion de destinataires qui suivent un appel \u00e0 l&rsquo;action (CTA)\u00a0et visitent la page web (ou la landing page). C&rsquo;est un excellent indicateur pour savoir si un CTA fonctionne ou si les personnes abonn\u00e9es trouvent le contenu engageant. Sous forme de formule, le CTR prend [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5248","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taux de clics (CTR) \u2013 Glossaire des termes d&#039;email | Mailgun<\/title>\n<meta name=\"description\" content=\"Le CTR est le taux auquel les personnes abonn\u00e9es cliquent sur un CTA et visitent la page web de destination. 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