{"id":5248,"date":"2025-12-19T17:09:10","date_gmt":"2025-12-19T17:09:10","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/taux-clics\/"},"modified":"2025-07-11T15:31:28","modified_gmt":"2025-07-11T15:31:28","slug":"taux-clics","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/taux-clics\/","title":{"rendered":"Taux de clic (CTR)"},"content":{"rendered":"<h1>Taux de clic (CTR)<\/h1>\n<p>Le taux de clic est le pourcentage de personnes qui cliquent sur un bouton de CTA et se rendent sur une page web (ou une landing page). C\u2019est un excellent indicateur pour savoir si un CTA est efficace ou si les abonn\u00e9s trouvent le contenu int\u00e9ressant. Le taux de clic est calcul\u00e9 en divisant le nombre total de clics par le nombre total d\u2019emails envoy\u00e9s et en multipliant le r\u00e9sultat par 100. Voici comment cela fonctionne\u00a0:<\/p>\n<p><code>(Nombre total de clics\/Nombre total d\u2019emails envoy\u00e9s) * 100\u00a0=\u00a0Taux de clic<\/code><\/p>\n<p>Par exemple, si une marque envoie 1\u00a0000 emails et que 100 abonn\u00e9s cliquent sur le CTA, le taux de clic sera de 10\u00a0%.<\/p>\n<p><code>100\/1\u00a0000\u00a0*\u00a0100\u00a0=\u00a010\u00a0%<\/code><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taux de clic (CTR) Le taux de clic est le pourcentage de personnes qui cliquent sur un bouton de CTA et se rendent sur une page web (ou une landing page). C\u2019est un excellent indicateur pour savoir si un CTA est efficace ou si les abonn\u00e9s trouvent le contenu int\u00e9ressant. Le taux de clic est [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5248","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taux de clic (CTR) \u2013 Glossaire de l\u2019email | Mailgun<\/title>\n<meta name=\"description\" content=\"Le CTR est le taux auquel les abonn\u00e9s cliquent sur un CTA et visitent la page associ\u00e9e. 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