{"id":5249,"date":"2025-12-19T17:10:27","date_gmt":"2025-12-19T17:10:27","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/crm\/"},"modified":"2026-09-09T12:19:18","modified_gmt":"2026-09-09T12:19:18","slug":"gestion-de-la-relation-client","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/gestion-de-la-relation-client\/","title":{"rendered":"Gestion de la relation client"},"content":{"rendered":"<h1>Gestion de la relation client<\/h1>\n<p><span class=\"TrackChangeTextInsertion TrackedChange TrackChangeHoverSelectColorRed SCXW215643558 BCX0\"><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW215643558 BCX0\">La gestion de la relation client (CRM) est<\/span><\/span><\/span><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\"> un syst\u00e8me que les entreprises utilisent <\/span><span class=\"NormalTextRun SCXW215643558 BCX0\">pour \u00e9valuer et<\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW215643558 BCX0\"><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\"> g\u00e9rer les interactions avec la client\u00e8le. Les marques utilisent un logiciel CRM <\/span><\/span><\/span><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\">pour<\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW215643558 BCX0\"><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\"> automatiser les relations avec la client\u00e8le<\/span><\/span><\/span><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\">, notamment en configurant<\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW215643558 BCX0\"><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\"> des points de contact sp\u00e9cifiques dans le parcours client <\/span><\/span><\/span><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\">tels que <\/span><\/span><a class=\"Hyperlink SCXW215643558 BCX0\" href=\"https:\/\/www.mailgun.com\/blog\/email\/programme-emailing-declencheurs\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\" data-ccp-charstyle=\"Hyperlink\">des emails<\/span><span class=\"NormalTextRun SCXW215643558 BCX0\" data-ccp-charstyle=\"Hyperlink\"> d\u00e9clench\u00e9s<\/span><\/span><\/a><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\" data-ccp-charstyle=\"Hyperlink\">. Par exemple, si une nouvelle personne abonn\u00e9e parcourt un site Web mais le quitte sans effectuer d&rsquo;action, le CRM l&rsquo;enregistre comme un point de contact et envoie un email automatique pour assurer un suivi.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gestion de la relation client La gestion de la relation client (CRM) est un syst\u00e8me que les entreprises utilisent pour \u00e9valuer et g\u00e9rer les interactions avec la client\u00e8le. Les marques utilisent un logiciel CRM pour automatiser les relations avec la client\u00e8le, notamment en configurant des points de contact sp\u00e9cifiques dans le parcours client tels que [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5249","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gestion de la relation client \u2013 Glossaire des termes d&#039;email | Mailgun<\/title>\n<meta name=\"description\" content=\"La gestion de la relation client aide les entreprises \u00e0 \u00e9valuer les interactions avec la client\u00e8le. 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