{"id":5249,"date":"2025-12-19T17:10:27","date_gmt":"2025-12-19T17:10:27","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/crm\/"},"modified":"2025-07-11T15:31:32","modified_gmt":"2025-07-11T15:31:32","slug":"crm","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/crm\/","title":{"rendered":"CRM (gestion de la relation client)"},"content":{"rendered":"<h1>CRM (gestion de la relation client)<\/h1>\n<p>Un CRM est le processus qui consiste \u00e0 d\u00e9terminer quand, o\u00f9 et comment interagir avec les clients afin d\u2019\u00e9valuer et de g\u00e9rer leurs interactions. Les outils de CRM, qui automatisent les relations avec les clients, sont utilis\u00e9s par les marques pour mettre en place des points de contact sp\u00e9cifiques dans le parcours client ou des \u00e9v\u00e9nements qui <a href='\/blog\/email\/triggered-email-program\/' target=\"_tabs\" rel=\"noopener noreferrer\">d\u00e9clenchent des emails automatis\u00e9s<\/a>. Par exemple, si un nouvel abonn\u00e9 navigue sur un site web mais ne prend aucune mesure, le CRM enregistre cela comme un point de contact et envoie un email automatis\u00e9 pour assurer le suivi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CRM (gestion de la relation client) Un CRM est le processus qui consiste \u00e0 d\u00e9terminer quand, o\u00f9 et comment interagir avec les clients afin d\u2019\u00e9valuer et de g\u00e9rer leurs interactions. Les outils de CRM, qui automatisent les relations avec les clients, sont utilis\u00e9s par les marques pour mettre en place des points de contact sp\u00e9cifiques [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5249","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"La CRM aide les entreprises \u00e0 \u00e9valuer les interactions avec les clients. 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