{"id":5250,"date":"2025-12-19T17:11:32","date_gmt":"2025-12-19T17:11:32","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/taux-conversion\/"},"modified":"2025-07-11T15:31:36","modified_gmt":"2025-07-11T15:31:36","slug":"taux-conversion","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/taux-conversion\/","title":{"rendered":"Taux de conversion"},"content":{"rendered":"

Taux de conversion<\/h1>\n

Le taux de conversion est un indicateur marketing qui compare le nombre d\u2019utilisateurs ayant achet\u00e9 apr\u00e8s avoir ouvert un email au nombre total d\u2019emails envoy\u00e9s. La formule du taux de conversion correspond au pourcentage de destinataires ayant suivi un CTA divis\u00e9 par le nombre d\u2019emails envoy\u00e9s\u00a0:<\/p>\n

Nombre de destinataires ayant suivi le CTA\/Nombre d\u2019emails d\u00e9livr\u00e9s\u00a0*\u00a0100\u00a0=\u00a0Taux de conversion<\/code><\/p>\n

Par exemple, si une marque envoie 1\u00a0000 emails et que 20 destinataires agissent, le taux de conversion sera de 2\u00a0%.<\/p>\n

20\/1\u00a0000\u00a0*\u00a0100\u00a0=\u00a02\u00a0%\u00a0<\/code><\/p>\n

Le taux de conversion est important pour \u00e9valuer la performance d\u2019un programme d\u2019emailing. Le taux d\u2019ouverture<\/a> et le taux de clics<\/a> sont deux autres indicateurs qui peuvent influencer le taux de conversion.<\/p>\n","protected":false},"excerpt":{"rendered":"

Taux de conversion Le taux de conversion est un indicateur marketing qui compare le nombre d\u2019utilisateurs ayant achet\u00e9 apr\u00e8s avoir ouvert un email au nombre total d\u2019emails envoy\u00e9s. La formule du taux de conversion correspond au pourcentage de destinataires ayant suivi un CTA divis\u00e9 par le nombre d\u2019emails envoy\u00e9s\u00a0: Nombre de destinataires ayant suivi le […]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5250","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"\nTaux de conversion \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"Le taux de conversion mesure les utilisateurs qui suivent votre CTA et passent \u00e0 l'achat. 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