{"id":5251,"date":"2025-01-28T05:06:09","date_gmt":"2025-01-28T05:06:09","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/canaux-distribution\/"},"modified":"2025-07-11T15:31:39","modified_gmt":"2025-07-11T15:31:39","slug":"canaux-distribution","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/canaux-distribution\/","title":{"rendered":"Canal de distribution"},"content":{"rendered":"<h1>Canal de distribution<\/h1>\n<p>Un canal de distribution est un r\u00e9seau de grossistes, de d\u00e9taillants et d\u2019acheteurs sur lequel les marques s\u2019appuient pour fabriquer, livrer et commercialiser des produits sur les march\u00e9s finaux. Voici les trois types de canaux de distribution\u00a0:<\/p>\n<ol>\n<li><b>Les grossistes\u00a0:<\/b> le grossiste ach\u00e8te une grande quantit\u00e9 de produits au fabricant et les revend.<\/li>\n<li><b>Les d\u00e9taillants\u00a0:<\/b> les d\u00e9taillants ach\u00e8tent les produits aux grossistes et les vendent aux utilisateurs finaux.<\/li>\n<li><b>Les ventes directes aux consommateurs\u00a0:<\/b> le fabricant vend son produit directement aux consommateurs finaux.<\/li>\n<\/ol>\n<p>Dans le monde num\u00e9rique, un canal de distribution est le moyen par lequel les marques distribuent des contenus, comme les r\u00e9seaux sociaux, l\u2019email marketing ou le marketing par SMS. Les marques peuvent b\u00e9n\u00e9ficier des avantages du marketing multicanal pour atteindre les consommateurs par le biais de diff\u00e9rents canaux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Canal de distribution Un canal de distribution est un r\u00e9seau de grossistes, de d\u00e9taillants et d\u2019acheteurs sur lequel les marques s\u2019appuient pour fabriquer, livrer et commercialiser des produits sur les march\u00e9s finaux. Voici les trois types de canaux de distribution\u00a0: Les grossistes\u00a0: le grossiste ach\u00e8te une grande quantit\u00e9 de produits au fabricant et les revend. [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5251","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Canaux de distribution \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"Les canaux de distribution sont les canaux par lesquels les produits sont distribu\u00e9s. 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