{"id":5257,"date":"2025-12-19T21:05:53","date_gmt":"2025-12-19T21:05:53","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/double-opt-in-2\/"},"modified":"2025-07-13T23:41:57","modified_gmt":"2025-07-13T23:41:57","slug":"double-opt-in","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/double-opt-in\/","title":{"rendered":"Double opt-in"},"content":{"rendered":"

Double opt-in<\/h1>\n

Le processus consistant \u00e0 ajouter de nouveaux abonn\u00e9s \u00e0 une liste de contacts en reconfirmant le consentement du destinataire \u00e0 recevoir des emails est connu sous le nom de double opt-in. Voici la proc\u00e9dure \u00e9tape par \u00e9tape\u00a0:<\/p>\n

    \n
  1. Un utilisateur visite le site d\u2019une marque.<\/li>\n
  2. La marque lui propose de s\u2019abonner \u00e0 ses futures communications en entrant son adresse email dans un formulaire contextuel.<\/li>\n
  3. La marque envoie ensuite un email au visiteur et le dirige vers son client de messagerie.<\/li>\n
  4. Dans l\u2019email, la marque inclut un call-to-action (CTA) de confirmation, sur lequel l\u2019utilisateur doit cliquer pour confirmer son adresse email. L\u2019utilisateur donne ainsi son consentement \u00e0 recevoir des emails de la marque.<\/li>\n<\/ol>\n

    Le double opt-in garantit que les utilisateurs finaux utilisent des adresses \u00e9lectroniques valides dans le formulaire contextuel. Cela permet de maintenir la liste de contacts propre et d\u2019emp\u00eacher les spams et les adresses email de mauvaise qualit\u00e9 telles que info@<\/i> ou admin@<\/i> de figurer dans la liste.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Double opt-in Le processus consistant \u00e0 ajouter de nouveaux abonn\u00e9s \u00e0 une liste de contacts en reconfirmant le consentement du destinataire \u00e0 recevoir des emails est connu sous le nom de double opt-in. Voici la proc\u00e9dure \u00e9tape par \u00e9tape\u00a0: Un utilisateur visite le site d\u2019une marque. La marque lui propose de s\u2019abonner \u00e0 ses futures […]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5257","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"\nDouble opt-in \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"Le double opt-in est la m\u00e9thode recommand\u00e9e pour ajouter de nouveaux abonn\u00e9s \u00e0 votre liste. 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