{"id":5258,"date":"2025-12-19T17:16:46","date_gmt":"2025-12-19T17:16:46","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/statistiques-emailing\/"},"modified":"2026-09-16T09:56:24","modified_gmt":"2026-09-16T09:56:24","slug":"statistiques-email","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/statistiques-email\/","title":{"rendered":"Statistiques d&#8217;email"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Email analytics<\/h1>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/fr\/fonctionnalites\/statistiques-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email analytics<\/a>\u00a0refer\u00a0to the data and performance metrics generated by your email campaigns. These metrics help senders understand how recipients interact with their emails and whether the campaign is achieving its goals. Common email analytics include:\u00a0\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Open rate<\/strong><strong>:<\/strong><strong>\u00a0<\/strong>How many recipients opened the email\u00a0<\/li>\n\n\n\n<li><strong>Click-through rate\u00a0(CTR):\u00a0<\/strong>How many\u00a0recipients\u00a0clicked a link\u00a0<\/li>\n\n\n\n<li><strong>Bounce rate<\/strong><strong>:<\/strong>\u00a0How many emails\u00a0failed to\u00a0deliver\u00a0<\/li>\n\n\n\n<li><strong>Spam complaint rate<\/strong><strong>:<\/strong>\u00a0The percentage of emails that have been reported as spam via feedback loop\u00a0<\/li>\n\n\n\n<li><strong>Conversion rate<\/strong>\u00a0(if tracked via site or app actions)\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Analyzing this data helps senders\u00a0optimize\u00a0content, improve engagement, and measure ROI. Email service providers like\u00a0Mailgun\u00a0offer tools and\u00a0<a href=\"https:\/\/www.mailgun.com\/fr\/glossaire\/rapports-d-emailing\/\" target=\"_blank\" rel=\"noreferrer noopener\">logs<\/a>\u00a0to track delivery status and user interaction across your email program.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email analytics Email analytics\u00a0refer\u00a0to the data and performance metrics generated by your email campaigns. These metrics help senders understand how recipients interact with their emails and whether the campaign is achieving its goals. Common email analytics include:\u00a0\u00a0 Analyzing this data helps senders\u00a0optimize\u00a0content, improve engagement, and measure ROI. Email service providers like\u00a0Mailgun\u00a0offer tools and\u00a0logs\u00a0to track delivery [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5258","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Statistiques d&#039;emailing \u2013 Glossaire des termes d&#039;email | Mailgun<\/title>\n<meta name=\"description\" content=\"Les statistiques d&#039;emailing vous permettent d&#039;\u00e9valuer la sant\u00e9 de votre programme d&#039;emailing gr\u00e2ce \u00e0 des indicateurs cl\u00e9s. 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