{"id":5259,"date":"2025-12-19T17:17:50","date_gmt":"2025-12-19T17:17:50","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/email-automation-2\/"},"modified":"2026-09-08T23:13:52","modified_gmt":"2026-09-08T23:13:52","slug":"automatisation-des-emails","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/automatisation-des-emails\/","title":{"rendered":"Automatisation des emails"},"content":{"rendered":"<h1>Automatisation des emails<\/h1>\n<p><span data-contrast=\"none\">L&rsquo;automatisation des emails est le processus d&rsquo;envoi automatique d&#8217;emails en fonction de d\u00e9clencheurs ou de conditions pr\u00e9d\u00e9finis, comme l&rsquo;inscription d&rsquo;un utilisateur, un achat ou une absence de connexion pendant une p\u00e9riode donn\u00e9e. Plut\u00f4t que d&rsquo;envoyer chaque message manuellement, l&rsquo;automatisation permet aux marques de diffuser du contenu pertinent et au bon moment, \u00e0 grande \u00e9chelle.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Les d\u00e9clencheurs peuvent inclure\u00a0:\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"54\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">L&rsquo;inscription \u00e0 un service (d\u00e9clenche une s\u00e9rie d&#8217;emails de bienvenue)\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"54\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Un achat (d\u00e9clenche un re\u00e7u ou un email de vente incitative)\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"54\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">L&rsquo;abandon d&rsquo;un panier\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"54\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Une date sp\u00e9cifique (p. ex., anniversaire, date de renouvellement)\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Les messages automatis\u00e9s bas\u00e9s sur ces d\u00e9clencheurs peuvent inclure\u00a0:\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"53\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Des s\u00e9quences d&rsquo;int\u00e9gration\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"53\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Des confirmations transactionnelles\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"53\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Des demandes d&rsquo;avis\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"53\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Des campagnes de r\u00e9-engagement\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"53\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Des rappels de paiement\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">L&rsquo;automatisation des emails am\u00e9liore l&rsquo;efficacit\u00e9, accro\u00eet la personnalisation et contribue \u00e0 maintenir l&rsquo;engagement des utilisateurs tout au long de leur cycle de vie.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automatisation des emails L&rsquo;automatisation des emails est le processus d&rsquo;envoi automatique d&#8217;emails en fonction de d\u00e9clencheurs ou de conditions pr\u00e9d\u00e9finis, comme l&rsquo;inscription d&rsquo;un utilisateur, un achat ou une absence de connexion pendant une p\u00e9riode donn\u00e9e. Plut\u00f4t que d&rsquo;envoyer chaque message manuellement, l&rsquo;automatisation permet aux marques de diffuser du contenu pertinent et au bon moment, \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5259","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automatisation des emails \u2013 Glossaire des termes d&#039;email | Mailgun<\/title>\n<meta name=\"description\" content=\"L&#039;automatisation des emails vous permet de booster votre programme d&#039;emailing. D\u00e9couvrez ce qu&#039;est l&#039;automatisation des emails et comment l&#039;utiliser dans le glossaire des termes d&#039;email de Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/fr\/glossaire\/automatisation-des-emails\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automatisation des emails \u2013 Glossaire des termes d&#039;email | Mailgun\" \/>\n<meta property=\"og:description\" content=\"L&#039;automatisation des emails vous permet de booster votre programme d&#039;emailing. D\u00e9couvrez ce qu&#039;est l&#039;automatisation des emails et comment l&#039;utiliser dans le glossaire des termes d&#039;email de Mailgun.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/fr\/glossaire\/automatisation-des-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-08T23:13:52+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/automatisation-des-emails\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/automatisation-des-emails\\\/\",\"name\":\"Automatisation des emails \u2013 Glossaire des termes d'email | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#website\"},\"datePublished\":\"2025-12-19T17:17:50+00:00\",\"dateModified\":\"2026-09-08T23:13:52+00:00\",\"description\":\"L'automatisation des emails vous permet de booster votre programme d'emailing. D\u00e9couvrez ce qu'est l'automatisation des emails et comment l'utiliser dans le glossaire des termes d'email de Mailgun.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/automatisation-des-emails\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/automatisation-des-emails\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/automatisation-des-emails\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Automatisation des emails\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Des API d\u2019emails transactionnels puissantes qui vous permettent d'envoyer, de recevoir et de suivre des emails, con\u00e7ues pour les d\u00e9veloppeurs. En savoir plus d\u00e8s aujourd'hui !\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Automatisation des emails \u2013 Glossaire des termes d'email | Mailgun","description":"L'automatisation des emails vous permet de booster votre programme d'emailing. D\u00e9couvrez ce qu'est l'automatisation des emails et comment l'utiliser dans le glossaire des termes d'email de Mailgun.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/fr\/glossaire\/automatisation-des-emails\/","og_locale":"fr_FR","og_type":"article","og_title":"Automatisation des emails \u2013 Glossaire des termes d'email | Mailgun","og_description":"L'automatisation des emails vous permet de booster votre programme d'emailing. D\u00e9couvrez ce qu'est l'automatisation des emails et comment l'utiliser dans le glossaire des termes d'email de Mailgun.","og_url":"https:\/\/www.mailgun.com\/fr\/glossaire\/automatisation-des-emails\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","article_modified_time":"2026-09-08T23:13:52+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/fr\/glossaire\/automatisation-des-emails\/","url":"https:\/\/www.mailgun.com\/fr\/glossaire\/automatisation-des-emails\/","name":"Automatisation des emails \u2013 Glossaire des termes d'email | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/fr\/#website"},"datePublished":"2025-12-19T17:17:50+00:00","dateModified":"2026-09-08T23:13:52+00:00","description":"L'automatisation des emails vous permet de booster votre programme d'emailing. D\u00e9couvrez ce qu'est l'automatisation des emails et comment l'utiliser dans le glossaire des termes d'email de Mailgun.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/fr\/glossaire\/automatisation-des-emails\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/fr\/glossaire\/automatisation-des-emails\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/fr\/glossaire\/automatisation-des-emails\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/www.mailgun.com\/fr\/glossaire\/"},{"@type":"ListItem","position":3,"name":"Automatisation des emails"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/fr\/#website","url":"https:\/\/www.mailgun.com\/fr\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Des API d\u2019emails transactionnels puissantes qui vous permettent d'envoyer, de recevoir et de suivre des emails, con\u00e7ues pour les d\u00e9veloppeurs. En savoir plus d\u00e8s aujourd'hui !","publisher":{"@id":"https:\/\/www.mailgun.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/fr\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mailgun.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/glossary\/5259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/media?parent=5259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}