{"id":5259,"date":"2025-12-19T17:17:50","date_gmt":"2025-12-19T17:17:50","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/email-automation-2\/"},"modified":"2025-07-13T23:41:58","modified_gmt":"2025-07-13T23:41:58","slug":"email-automation","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/email-automation\/","title":{"rendered":"Email automation"},"content":{"rendered":"<h1>Email automation<\/h1>\n<p>L\u2019email automation consiste \u00e0 automatiser l&rsquo;envoi des messages d&rsquo;un programme d\u2019emailing afin qu\u2019ils soient re\u00e7us par les personnes appropri\u00e9es au moment opportun. Parmi ces messages d\u00e9clench\u00e9s, nous trouvons\u00a0:<\/p>\n<ul>\n<li>Les emails d\u2019accompagnement<\/li>\n<li><a href=\"https:\/\/www.mailgun.com\/blog\/email\/why-automated-transactional-emails-are-critical-to-your-growth\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Les emails transactionnels<\/a><\/li>\n<li>Les enqu\u00eates mensuelles ou demandes de commentaires<\/li>\n<li>L&rsquo;anniversaire d\u2019un abonn\u00e9<\/li>\n<li>Les rappels de paiement de compte<\/li>\n<\/ul>\n<p>Les emails automatis\u00e9s ne sont pas d\u00e9clench\u00e9s par les utilisateurs, mais plut\u00f4t par la r\u00e9ponse \u00e0 des crit\u00e8res pr\u00e9d\u00e9finis, tels qu\u2019une s\u00e9quence sp\u00e9cifique d\u2019actions lors de l\u2019inscription. Les avantages de l\u2019email automation comprennent une efficacit\u00e9 accrue du flux de travail des emails, une meilleure exp\u00e9rience utilisateur et des utilisateurs r\u00e9engag\u00e9s. Utilisez <a href=\"https:\/\/www.mailgun.com\/fr\/tarifs\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Mailgun<\/a>, un outil gratuit d\u2019email automation, pour cr\u00e9er de meilleurs emails automatis\u00e9s et atteindre vos objectifs annuels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email automation L\u2019email automation consiste \u00e0 automatiser l&rsquo;envoi des messages d&rsquo;un programme d\u2019emailing afin qu\u2019ils soient re\u00e7us par les personnes appropri\u00e9es au moment opportun. Parmi ces messages d\u00e9clench\u00e9s, nous trouvons\u00a0: Les emails d\u2019accompagnement Les emails transactionnels Les enqu\u00eates mensuelles ou demandes de commentaires L&rsquo;anniversaire d\u2019un abonn\u00e9 Les rappels de paiement de compte Les emails automatis\u00e9s [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5259","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email automation \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"L\u2019email automation permet d\u2019optimiser votre programme d\u2019emailing. 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