{"id":5270,"date":"2025-12-19T17:26:24","date_gmt":"2025-12-19T17:26:24","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/taux-ouverture-emailing\/"},"modified":"2026-09-09T00:44:12","modified_gmt":"2026-09-09T00:44:12","slug":"taux-ouverture","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/taux-ouverture\/","title":{"rendered":"Taux d&rsquo;ouverture"},"content":{"rendered":"<h1>Taux d&rsquo;ouverture<\/h1>\n<p><span class=\"TrackChangeTextInsertion TrackedChange TrackChangeHoverSelectColorRed SCXW192653388 BCX0\"><span class=\"TextRun SCXW192653388 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW192653388 BCX0\">T<\/span><\/span><\/span><a class=\"Hyperlink SCXW192653388 BCX0\" href=\"https:\/\/www.mailgun.com\/blog\/email\/email-open-rates-decoded\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TrackChangeTextInsertion TrackedChange TrackChangeHoverSelectColorRed SCXW192653388 BCX0\"><span class=\"TextRun Underlined SCXW192653388 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW192653388 BCX0\" data-ccp-charstyle=\"Hyperlink\">aux d&rsquo;ouverture<\/span><\/span><\/span><\/a><span class=\"TrackChangeTextInsertion TrackedChange TrackChangeHoverSelectColorRed SCXW192653388 BCX0\"><span class=\"TextRun SCXW192653388 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW192653388 BCX0\">\u00a0 correspond au pourcentage d&#8217;emails remis qui sont signal\u00e9s comme \u00ab\u00a0ouverts\u00a0\u00bb, g\u00e9n\u00e9ralement calcul\u00e9 ainsi\u00a0:<\/span><\/span><\/span><\/p>\n<p><code>(Nombre d'emails ouverts \/ Nombre d'emails envoy\u00e9s) * 100 = Taux d'ouverture<\/code><\/p>\n<p><span data-contrast=\"none\">Mais voici le probl\u00e8me\u00a0: une \u00ab\u00a0ouverture\u00a0\u00bb ne correspond pas litt\u00e9ralement \u00e0 une vue r\u00e9elle.\u00a0Il s&rsquo;agit du chargement d&rsquo;un pixel. La plupart des plateformes d&#8217;email int\u00e8grent un minuscule pixel de suivi dans le message. Lorsque le client de messagerie du destinataire charge ce pixel, cela compte comme une ouverture.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Cependant, les fonctionnalit\u00e9s modernes de confidentialit\u00e9 telles que\u00a0<\/span><a href=\"https:\/\/www.apple.com\/legal\/privacy\/data\/en\/mail-privacy-protection\/\"><span data-contrast=\"none\">la Protection de la confidentialit\u00e9 dans Mail (MPP) d&rsquo;Apple<\/span><\/a><span data-contrast=\"none\">\u00a0pr\u00e9chargent les images (y compris les pixels de suivi) que le destinataire ouvre r\u00e9ellement le message ou non.<\/span><span data-contrast=\"none\">\u00a0Cela signifie que de nombreuses ouvertures (notamment sur les appareils Apple) ne sont plus des indicateurs fiables d&rsquo;un v\u00e9ritable engagement humain.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Les taux\u00a0<\/span><span data-contrast=\"none\">d&rsquo;ouverture peuvent \u00eatre influenc\u00e9s par\u00a0:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"82\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Le blocage des images dans les clients de messagerie<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"82\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Le pr\u00e9chargement automatique par les outils de confidentialit\u00e9<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"82\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Les filtres de s\u00e9curit\u00e9 ou les bots qui chargent les images<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"82\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Les utilisateurs lisant les versions en texte brut<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Le taux d&rsquo;ouverture reste utile (dans son contexte)\u00a0:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"83\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Pour d\u00e9tecter les performances relatives (tests A\/B d&rsquo;objets d&#8217;email dans le m\u00eame environnement)<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"83\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Pour \u00e9valuer le comportement du public dans les segments sans MPP<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"83\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Comme statistique directionnelle lorsqu&rsquo;il est associ\u00e9 aux clics et aux conversions<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Taux d&rsquo;ouverture Taux d&rsquo;ouverture\u00a0 correspond au pourcentage d&#8217;emails remis qui sont signal\u00e9s comme \u00ab\u00a0ouverts\u00a0\u00bb, g\u00e9n\u00e9ralement calcul\u00e9 ainsi\u00a0: (Nombre d&#8217;emails ouverts \/ Nombre d&#8217;emails envoy\u00e9s) * 100 = Taux d&rsquo;ouverture Mais voici le probl\u00e8me\u00a0: une \u00ab\u00a0ouverture\u00a0\u00bb ne correspond pas litt\u00e9ralement \u00e0 une vue r\u00e9elle.\u00a0Il s&rsquo;agit du chargement d&rsquo;un pixel. La plupart des plateformes d&#8217;email int\u00e8grent un [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5270","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taux d&#039;ouverture \u2013 Glossaire des termes d&#039;email | Mailgun<\/title>\n<meta name=\"description\" content=\"Le taux d&#039;ouverture correspond au pourcentage d&#039;emails envoy\u00e9s qui sont ouverts par votre public. 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