indicateur important de l\u2019email marketing<\/a> repose sur le taux d\u2019ouverture\u00a0: le taux de r\u00e9activit\u00e9, qui d\u00e9termine le nombre de lecteurs qui ont ouvert l\u2019email et qui ont ensuite visit\u00e9 le site.<\/p>\n","protected":false},"excerpt":{"rendered":"Taux d\u2019ouverture emailing Le taux d\u2019ouverture est le pourcentage d\u2019emails envoy\u00e9s par les marques qui sont ouverts par les destinataires. Il est calcul\u00e9 comme le nombre d\u2019emails ouverts divis\u00e9 par le nombre d\u2019emails envoy\u00e9s et multipli\u00e9 par 100. (Nombre d\u2019emails ouverts\/Nombre d\u2019emails envoy\u00e9s)\u00a0*\u00a0100\u00a0=\u00a0Taux d\u2019ouverture Le taux d\u2019ouverture est un indicateur marketing important qui permet de […]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5270","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"\n
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