{"id":5275,"date":"2025-12-19T17:31:10","date_gmt":"2025-12-19T17:31:10","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/service-messagerie\/"},"modified":"2026-09-08T23:10:40","modified_gmt":"2026-09-08T23:10:40","slug":"fournisseurs-service-emailing","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/fournisseurs-service-emailing\/","title":{"rendered":"Services d&#8217;emailing"},"content":{"rendered":"<h1>Services d&#8217;emailing<\/h1>\n<p><span data-contrast=\"none\">Un service d&#8217;emailing (ESP) est une plateforme qui permet aux entreprises d&rsquo;envoyer des emails \u00e0 grande \u00e9chelle, qu&rsquo;ils soient transactionnels (comme les r\u00e9initialisations de mots de passe et les re\u00e7us)<\/span><span data-contrast=\"none\"> ou marketing (comme les newsletters et les promotions). Les services d&#8217;emailing g\u00e8rent l&rsquo;infrastructure<\/span><span data-contrast=\"none\"> et conseillent sur les questions de conformit\u00e9 et de d\u00e9livrabilit\u00e9, afin<\/span><span data-contrast=\"none\"> que<\/span><span data-contrast=\"none\"> les exp\u00e9diteurs puissent se concentrer sur le contenu et la strat\u00e9gie.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Il existe deux principaux types de services d&#8217;emailing\u00a0:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"91\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Services d&#8217;emailing ax\u00e9s sur les API (par ex.\u00a0<\/span><\/b><b><span data-contrast=\"none\">Mailgun<\/span><\/b><b><span data-contrast=\"none\">)\u00a0:\u00a0<\/span><\/b><span data-contrast=\"none\">con\u00e7us pour l&rsquo;\u00e9quipe de d\u00e9veloppement et les \u00e9quipes produit, ils\u00a0<\/span><span data-contrast=\"none\">offrent<\/span><span data-contrast=\"none\"> des capacit\u00e9s d&rsquo;envoi d&#8217;emails via des API HTTP ou un relais SMTP. Id\u00e9al pour les emails transactionnels et d\u00e9clench\u00e9s depuis des applications ou des services.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"91\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Services d&#8217;emailing ax\u00e9s sur le marketing (par ex.\u00a0<\/span><\/b><b><span data-contrast=\"none\">Mailjet<\/span><\/b><b><span data-contrast=\"none\">)\u00a0:<\/span><\/b><span data-contrast=\"none\">\u00a0offrent des \u00e9diteurs visuels, la gestion des listes de contacts et des outils de cr\u00e9ation de campagnes. Con\u00e7us pour l&rsquo;\u00e9quipe marketing qui g\u00e8re les envois promotionnels et la segmentation du public.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Les fonctionnalit\u00e9s courantes des services d&#8217;emailing incluent\u00a0:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"92\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Infrastructure d&rsquo;envoi et gestion des adresses IP<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"92\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Support de l&rsquo;authentification (SPF, DKIM, DMARC)<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"92\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Gestion des listes et des contacts<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"92\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Mod\u00e8les d&#8217;emails et outils de personnalisation<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"92\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Statistiques et suivi des \u00e9v\u00e9nements (ouvertures, clics, rebonds, conversions)<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"92\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Outils de conformit\u00e9 et protection contre le spam<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Mailgun<\/span><span data-contrast=\"none\">\u00a0offre les deux types de fonctionnalit\u00e9s de services d&#8217;emailing \u00e0 travers son \u00e9cosyst\u00e8me de produits.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Services d&#8217;emailing Un service d&#8217;emailing (ESP) est une plateforme qui permet aux entreprises d&rsquo;envoyer des emails \u00e0 grande \u00e9chelle, qu&rsquo;ils soient transactionnels (comme les r\u00e9initialisations de mots de passe et les re\u00e7us) ou marketing (comme les newsletters et les promotions). Les services d&#8217;emailing g\u00e8rent l&rsquo;infrastructure et conseillent sur les questions de conformit\u00e9 et de d\u00e9livrabilit\u00e9, [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5275","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Services d&#039;emailing \u2013 Glossaire des termes d&#039;email | Mailgun<\/title>\n<meta name=\"description\" content=\"Un service d&#039;emailing vous permet d&#039;int\u00e9grer des capacit\u00e9s d&#039;envoi d&#039;emails \u00e0 votre site Web et \u00e0 vos applications. 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