{"id":5275,"date":"2025-12-19T17:31:10","date_gmt":"2025-12-19T17:31:10","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/service-messagerie\/"},"modified":"2025-07-11T15:33:43","modified_gmt":"2025-07-11T15:33:43","slug":"service-messagerie","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/service-messagerie\/","title":{"rendered":"Service de messagerie"},"content":{"rendered":"<h1>Service de messagerie<\/h1>\n<p>Un service de messagerie est un fournisseur de logiciels qui permet d\u2019int\u00e9grer des fonctionnalit\u00e9s d\u2019emailing \u00e0 des applications web ou mobiles. Il permet aux entreprises d\u2019int\u00e9grer l\u2019envoi d\u2019emails \u00e0 leurs applications web \u00e0 l\u2019aide d\u2019une API ou du SMTP. Les marques peuvent alors envoyer des emails \u00e0 grande \u00e9chelle tout en gardant le contr\u00f4le de leur r\u00e9putation IP et des calendriers de livraison des emails.<\/p>\n<p>Les marques peuvent \u00e9galement utiliser les services de messagerie pour g\u00e9rer les t\u00e2ches suivantes\u00a0:<\/p>\n<ul>\n<li>Segmenter et entretenir les listes de contacts<\/li>\n<li>Cr\u00e9er de nouveaux mod\u00e8les<\/li>\n<li>Mesurer les indicateurs de marketing par email tels que le taux d\u2019ouverture, le taux de conversion et le taux de clics<\/li>\n<li>Suivre le taux de clics par rapport au taux d\u2019ouverture pour \u00e9valuer les clics sur les boutons CTA<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Service de messagerie Un service de messagerie est un fournisseur de logiciels qui permet d\u2019int\u00e9grer des fonctionnalit\u00e9s d\u2019emailing \u00e0 des applications web ou mobiles. Il permet aux entreprises d\u2019int\u00e9grer l\u2019envoi d\u2019emails \u00e0 leurs applications web \u00e0 l\u2019aide d\u2019une API ou du SMTP. Les marques peuvent alors envoyer des emails \u00e0 grande \u00e9chelle tout en gardant [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5275","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Service de messagerie \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"Un service de messagerie vous permet d&#x27;int\u00e9grer des fonctions d&#x27;emailing \u00e0 votre site et applications. 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