{"id":5277,"date":"2025-12-19T17:32:45","date_gmt":"2025-12-19T17:32:45","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/abonnement-email\/"},"modified":"2025-07-11T15:33:52","modified_gmt":"2025-07-11T15:33:52","slug":"abonnement-email","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/abonnement-email\/","title":{"rendered":"Abonn\u00e9 email"},"content":{"rendered":"<h1>Abonn\u00e9 email<\/h1>\n<p>Un utilisateur qui a choisi de recevoir des emails d\u2019un exp\u00e9diteur sp\u00e9cifique est connu sous le nom d\u2019abonn\u00e9 email. La cr\u00e9ation et le maintien d\u2019une liste saine d\u2019abonnements email est une partie importante du d\u00e9veloppement d\u2019un programme d\u2019emailing. Mailgun recommande d\u2019utiliser le double opt-in, qui oblige les destinataires \u00e0 confirmer deux fois leur souhait d\u2019\u00eatre ajout\u00e9s \u00e0 une liste de contacts. Cela permet aux exp\u00e9diteurs <a href='\/blog\/deliverability\/how-to-build-an-email-list-the-right-way\/' target=\"_tabs\" rel=\"noopener noreferrer\">de d\u00e9velopper efficacement leurs listes de contacts<\/a> tout en maintenant un haut niveau d\u2019engagement de la part des utilisateurs qui ne les marqueront probablement pas comme des spams.<\/p>\n<p>N\u2019oubliez jamais d\u2019envoyer des emails de bienvenue aux nouveaux abonn\u00e9s et d\u2019inclure un double opt-in pour obtenir leur permission avant d\u2019envoyer des emails. Apr\u00e8s avoir obtenu leur consentement, utilisez la <a href='\/blog\/email\/email-list-segmentation\/' target=\"_tabs\" rel=\"noopener noreferrer\">segmentation de la liste de contacts<\/a> pour atteindre le public cible appropri\u00e9 et envoyez des newsletters pour les tenir inform\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abonn\u00e9 email Un utilisateur qui a choisi de recevoir des emails d\u2019un exp\u00e9diteur sp\u00e9cifique est connu sous le nom d\u2019abonn\u00e9 email. La cr\u00e9ation et le maintien d\u2019une liste saine d\u2019abonnements email est une partie importante du d\u00e9veloppement d\u2019un programme d\u2019emailing. Mailgun recommande d\u2019utiliser le double opt-in, qui oblige les destinataires \u00e0 confirmer deux fois leur [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5277","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Abonn\u00e9 email \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"Un abonn\u00e9 email est un destinataire qui a choisi de recevoir vos emails. Le Glossaire de l\u2019emailing de Mailgun explique comment augmenter votre liste.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/fr\/glossaire\/abonnement-email\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abonn\u00e9 email \u2013 Glossaire de l\u2019emailing | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Un abonn\u00e9 email est un destinataire qui a choisi de recevoir vos emails. Le Glossaire de l\u2019emailing de Mailgun explique comment augmenter votre liste.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/fr\/glossaire\/abonnement-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/abonnement-email\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/abonnement-email\\\/\",\"name\":\"Abonn\u00e9 email \u2013 Glossaire de l\u2019emailing | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#website\"},\"datePublished\":\"2025-12-19T17:32:45+00:00\",\"description\":\"Un abonn\u00e9 email est un destinataire qui a choisi de recevoir vos emails. Le Glossaire de l\u2019emailing de Mailgun explique comment augmenter votre liste.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/abonnement-email\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/abonnement-email\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/abonnement-email\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Abonn\u00e9 email\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Abonn\u00e9 email \u2013 Glossaire de l\u2019emailing | Mailgun","description":"Un abonn\u00e9 email est un destinataire qui a choisi de recevoir vos emails. Le Glossaire de l\u2019emailing de Mailgun explique comment augmenter votre liste.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/fr\/glossaire\/abonnement-email\/","og_locale":"fr_FR","og_type":"article","og_title":"Abonn\u00e9 email \u2013 Glossaire de l\u2019emailing | Mailgun","og_description":"Un abonn\u00e9 email est un destinataire qui a choisi de recevoir vos emails. Le Glossaire de l\u2019emailing de Mailgun explique comment augmenter votre liste.","og_url":"https:\/\/www.mailgun.com\/fr\/glossaire\/abonnement-email\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/fr\/glossaire\/abonnement-email\/","url":"https:\/\/www.mailgun.com\/fr\/glossaire\/abonnement-email\/","name":"Abonn\u00e9 email \u2013 Glossaire de l\u2019emailing | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/fr\/#website"},"datePublished":"2025-12-19T17:32:45+00:00","description":"Un abonn\u00e9 email est un destinataire qui a choisi de recevoir vos emails. Le Glossaire de l\u2019emailing de Mailgun explique comment augmenter votre liste.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/fr\/glossaire\/abonnement-email\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/fr\/glossaire\/abonnement-email\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/fr\/glossaire\/abonnement-email\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/www.mailgun.com\/fr\/glossaire\/"},{"@type":"ListItem","position":3,"name":"Abonn\u00e9 email"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/fr\/#website","url":"https:\/\/www.mailgun.com\/fr\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!","publisher":{"@id":"https:\/\/www.mailgun.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/fr\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mailgun.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/glossary\/5277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/media?parent=5277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}