{"id":5281,"date":"2025-12-19T17:35:57","date_gmt":"2025-12-19T17:35:57","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/utilisateur-final\/"},"modified":"2025-07-11T15:34:06","modified_gmt":"2025-07-11T15:34:06","slug":"utilisateur-final","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/utilisateur-final\/","title":{"rendered":"Utilisateur final"},"content":{"rendered":"<h1>Utilisateur final<\/h1>\n<p>Un utilisateur final est une personne qui utilise un produit ou un service. Les termes \u00ab\u00a0utilisateur final\u00a0\u00bb et \u00ab\u00a0client\u00a0\u00bb sont souvent utilis\u00e9s de mani\u00e8re interchangeable, mais les clients peuvent \u00eatre des d\u00e9taillants qui ach\u00e8tent aupr\u00e8s de grossistes ou de tiers. Les utilisateurs finaux sont les clients qui utiliseront le produit en fin de compte.<\/p>\n<p>Un utilisateur final est aussi la personne qui re\u00e7oit des messages dans l\u2019\u00e9cosyst\u00e8me de l\u2019email. Les marques segmentent leurs listes d\u2019emails en fonction des donn\u00e9es relatives aux utilisateurs finaux, notamment les facteurs comportementaux, d\u00e9mographiques et g\u00e9ographiques, afin d\u2019atteindre le bon public cible. Cette segmentation les aide \u00e0 accro\u00eetre l\u2019engagement, ce qui peut se traduire par des taux d\u2019ouverture et de clics plus \u00e9lev\u00e9s et, surtout, par une meilleure d\u00e9livrabilit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Utilisateur final Un utilisateur final est une personne qui utilise un produit ou un service. Les termes \u00ab\u00a0utilisateur final\u00a0\u00bb et \u00ab\u00a0client\u00a0\u00bb sont souvent utilis\u00e9s de mani\u00e8re interchangeable, mais les clients peuvent \u00eatre des d\u00e9taillants qui ach\u00e8tent aupr\u00e8s de grossistes ou de tiers. Les utilisateurs finaux sont les clients qui utiliseront le produit en fin de [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5281","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Utilisateur final \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"L\u2019utilisateur final est le destinataire de votre email. Le Glossaire d\u2019emailing de Mailgun explique comment envoyer du contenu aux utilisateurs finaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/fr\/glossaire\/utilisateur-final\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utilisateur final \u2013 Glossaire de l\u2019emailing | Mailgun\" \/>\n<meta property=\"og:description\" content=\"L\u2019utilisateur final est le destinataire de votre email. Le Glossaire d\u2019emailing de Mailgun explique comment envoyer du contenu aux utilisateurs finaux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/fr\/glossaire\/utilisateur-final\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/utilisateur-final\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/utilisateur-final\\\/\",\"name\":\"Utilisateur final \u2013 Glossaire de l\u2019emailing | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#website\"},\"datePublished\":\"2025-12-19T17:35:57+00:00\",\"description\":\"L\u2019utilisateur final est le destinataire de votre email. Le Glossaire d\u2019emailing de Mailgun explique comment envoyer du contenu aux utilisateurs finaux.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/utilisateur-final\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/utilisateur-final\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/utilisateur-final\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Utilisateur final\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Utilisateur final \u2013 Glossaire de l\u2019emailing | Mailgun","description":"L\u2019utilisateur final est le destinataire de votre email. Le Glossaire d\u2019emailing de Mailgun explique comment envoyer du contenu aux utilisateurs finaux.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/fr\/glossaire\/utilisateur-final\/","og_locale":"fr_FR","og_type":"article","og_title":"Utilisateur final \u2013 Glossaire de l\u2019emailing | Mailgun","og_description":"L\u2019utilisateur final est le destinataire de votre email. Le Glossaire d\u2019emailing de Mailgun explique comment envoyer du contenu aux utilisateurs finaux.","og_url":"https:\/\/www.mailgun.com\/fr\/glossaire\/utilisateur-final\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/fr\/glossaire\/utilisateur-final\/","url":"https:\/\/www.mailgun.com\/fr\/glossaire\/utilisateur-final\/","name":"Utilisateur final \u2013 Glossaire de l\u2019emailing | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/fr\/#website"},"datePublished":"2025-12-19T17:35:57+00:00","description":"L\u2019utilisateur final est le destinataire de votre email. Le Glossaire d\u2019emailing de Mailgun explique comment envoyer du contenu aux utilisateurs finaux.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/fr\/glossaire\/utilisateur-final\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/fr\/glossaire\/utilisateur-final\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/fr\/glossaire\/utilisateur-final\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/www.mailgun.com\/fr\/glossaire\/"},{"@type":"ListItem","position":3,"name":"Utilisateur final"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/fr\/#website","url":"https:\/\/www.mailgun.com\/fr\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!","publisher":{"@id":"https:\/\/www.mailgun.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/fr\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mailgun.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/glossary\/5281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/media?parent=5281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}