{"id":5293,"date":"2025-12-19T19:56:47","date_gmt":"2025-12-19T19:56:47","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/list-unsubscribe-2\/"},"modified":"2026-09-09T04:01:27","modified_gmt":"2026-09-09T04:01:27","slug":"list-unsubscribe","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/list-unsubscribe\/","title":{"rendered":"List-unsubscribe"},"content":{"rendered":"<h1>List-unsubscribe<\/h1>\n<p><span data-contrast=\"none\">Le list-unsubscribe est un champ d&rsquo;en-t\u00eate d&#8217;email qui permet aux destinataires de se d\u00e9sinscrire des prochains emails <\/span><b><span data-contrast=\"none\">sans avoir \u00e0 cliquer sur des liens dans le corps du message<\/span><\/b><span data-contrast=\"none\">. Il offre aux fournisseurs de messagerie une m\u00e9thode de d\u00e9sinscription lisible par machine, souvent sous la forme d&rsquo;un bouton natif \u00ab\u00a0Se d\u00e9sinscrire\u00a0\u00bb dans l&rsquo;interface du client de messagerie (par ex., Gmail, Apple Mail).<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Il existe deux types de m\u00e9canismes de list-unsubscribe\u00a0:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"112\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">mailto<\/span><\/b><b><span data-contrast=\"none\">\u00a0:<\/span><\/b><span data-contrast=\"none\">\u00a0\u2013 fournit une adresse email \u00e0 laquelle le client du destinataire peut envoyer une demande de d\u00e9sinscription<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"112\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">http\/https\u00a0:<\/span><\/b><span data-contrast=\"none\">\u00a0\u2013 fournit une URL de d\u00e9sinscription en un clic<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">La plupart des fournisseurs de messagerie (en particulier Yahoo et Gmail)\u00a0<\/span><b><span data-contrast=\"none\">attendent<\/span><\/b><span data-contrast=\"none\">\u00a0des exp\u00e9diteurs qu&rsquo;ils incluent cet en-t\u00eate, notamment dans les emails promotionnels ou les envois en masse. L&rsquo;absence d&rsquo;un en-t\u00eate list-unsubscribe peut\u00a0:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"113\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Augmenter le risque que les destinataires cliquent sur \u00ab\u00a0Signaler comme spam\u00a0\u00bb<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"113\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/reputation-du-domaine-et-dmarc\/\"><span data-contrast=\"none\">Nuire \u00e0 la r\u00e9putation d&rsquo;exp\u00e9diteur<\/span><\/a><span data-contrast=\"none\">\u00a0et au placement en bo\u00eete de r\u00e9ception<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"113\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">D\u00e9clencher des \u00e9l\u00e9ments d&rsquo;interface passifs-agressifs comme le message \u00ab\u00a0Pourquoi ce message est-il dans le dossier Spam\u00a0?\u00a0\u00bb de Gmail<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Chez\u00a0<\/span><span data-contrast=\"none\">Mailgun<\/span><span data-contrast=\"none\">, nous recommandons vivement d&rsquo;ajouter des en-t\u00eates list-unsubscribe \u00e0 tous les emails, en particulier aux messages marketing et aux envois en masse. Cela renforce la confiance des utilisateurs et prot\u00e8ge la d\u00e9livrabilit\u00e9 en r\u00e9duisant les plaintes pour spam.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Remarque\u00a0:\u00a0<\/span><\/b><span data-contrast=\"none\">Bien que certains fournisseurs de messagerie autorisent encore l&rsquo;utilisation de\u00a0<\/span><i><span data-contrast=\"none\">mailto<\/span><\/i><span data-contrast=\"none\">, la m\u00e9thode bas\u00e9e sur les URL devient la norme privil\u00e9gi\u00e9e. De plus, Gmail et Yahoo ont explicitement\u00a0<\/span><span data-contrast=\"none\">d\u00e9clar\u00e9<\/span><span data-contrast=\"none\">\u00a0qu&rsquo;ils\u00a0<\/span><span data-contrast=\"none\">exigent<\/span><span data-contrast=\"none\">\u00a0la prise en charge de la m\u00e9thode URL utilisant des requ\u00eates POST pour la d\u00e9sinscription en un clic. Cela signifie que l&rsquo;URL utilis\u00e9e dans le list-unsubscribe doit pouvoir recevoir des requ\u00eates POST, et que l&rsquo;en-t\u00eate \u00ab\u00a0List-Unsubscribe-Post: List-Unsubscribe=One-Click\u00a0\u00bb doit \u00e9galement \u00eatre ajout\u00e9 \u00e0 l&rsquo;en-t\u00eate de l&#8217;email.<\/span><span data-contrast=\"none\">\u00a0Pour en savoir plus sur la fa\u00e7on de\u00a0<\/span><span data-contrast=\"none\">configurer un en-t\u00eate List-<\/span><span data-contrast=\"none\">Unsubscri<\/span><span data-contrast=\"none\">be-Post,\u00a0<\/span><a href=\"https:\/\/help.mailgun.com\/hc\/en-us\/articles\/203306610-Unsubscribe-Handling-Links#01HNZH5DWKAD63Z5ZKDDTD6R31\"><span data-contrast=\"none\">consultez notre article d&rsquo;aide<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>List-unsubscribe Le list-unsubscribe est un champ d&rsquo;en-t\u00eate d&#8217;email qui permet aux destinataires de se d\u00e9sinscrire des prochains emails sans avoir \u00e0 cliquer sur des liens dans le corps du message. Il offre aux fournisseurs de messagerie une m\u00e9thode de d\u00e9sinscription lisible par machine, souvent sous la forme d&rsquo;un bouton natif \u00ab\u00a0Se d\u00e9sinscrire\u00a0\u00bb dans l&rsquo;interface du [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5293","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>List-unsubscribe \u2013 Glossaire des termes d&#039;email | Mailgun<\/title>\n<meta name=\"description\" content=\"Le list-unsubscribe permet aux utilisateurs de se d\u00e9sinscrire d&#039;une liste de contacts sans avoir \u00e0 cliquer sur un lien de d\u00e9sabonnement. 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