{"id":5297,"date":"2025-12-19T20:02:13","date_gmt":"2025-12-19T20:02:13","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/marketing-automation-2\/"},"modified":"2026-09-08T23:09:54","modified_gmt":"2026-09-08T23:09:54","slug":"marketing-automation","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/marketing-automation\/","title":{"rendered":"Le marketing automation"},"content":{"rendered":"<h1>Le marketing automation<\/h1>\n<p><span data-contrast=\"none\">Le marketing automation d\u00e9signe l&rsquo;utilisation d&rsquo;outils logiciels pour envoyer automatiquement des messages cibl\u00e9s aux bons destinataires, au bon moment, en fonction de leur comportement, de leurs pr\u00e9f\u00e9rences ou de leur \u00e9tape dans le parcours client.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Dans le domaine de l&#8217;email, cela inclut\u00a0:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"70\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Des s\u00e9quences de bienvenue<\/span><\/b><span data-contrast=\"none\">\u00a0pour les nouveaux abonn\u00e9s<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"70\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Des campagnes de drip marketing<\/span><\/b><span data-contrast=\"none\">\u00a0pour le nurturing des prospects<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"70\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Des flux de travail de r\u00e9-engagement<\/span><\/b><span data-contrast=\"none\">\u00a0pour les utilisateurs inactifs<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"70\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Des d\u00e9clencheurs comportementaux<\/span><\/b><span data-contrast=\"none\">, tels que l&rsquo;abandon de panier ou les clics sur un lien<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Les plateformes de marketing automation s&rsquo;int\u00e8grent souvent aux CRM et utilisent des email API ou des webhooks pour envoyer automatiquement des messages en fonction d&rsquo;\u00e9v\u00e9nements en temps r\u00e9el. Ces outils aident les marques \u00e0 d\u00e9velopper leur communication tout en conservant leur pertinence et leur r\u00e9activit\u00e9, ce qui stimule l&rsquo;engagement et le ROI sans n\u00e9cessiter d&rsquo;efforts manuels.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Chez Mailgun, le marketing automation est souvent mis en \u0153uvre via des int\u00e9grations avec des plateformes tierces ou des flux personnalis\u00e9s utilisant nos API.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing automation Le marketing automation d\u00e9signe l&rsquo;utilisation d&rsquo;outils logiciels pour envoyer automatiquement des messages cibl\u00e9s aux bons destinataires, au bon moment, en fonction de leur comportement, de leurs pr\u00e9f\u00e9rences ou de leur \u00e9tape dans le parcours client.\u00a0 Dans le domaine de l&#8217;email, cela inclut\u00a0:\u00a0 Des s\u00e9quences de bienvenue\u00a0pour les nouveaux abonn\u00e9s\u00a0 Des campagnes de [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5297","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing automation \u2013 Glossaire des termes d&#039;email | Mailgun<\/title>\n<meta name=\"description\" content=\"Le marketing automation aide les marques \u00e0 envoyer automatiquement des notifications \u00e0 leurs destinataires. 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