{"id":5297,"date":"2025-12-19T20:02:13","date_gmt":"2025-12-19T20:02:13","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/marketing-automation-2\/"},"modified":"2025-07-13T23:44:47","modified_gmt":"2025-07-13T23:44:47","slug":"marketing-automation","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/marketing-automation\/","title":{"rendered":"Marketing automation"},"content":{"rendered":"<h1>Marketing automation<\/h1>\n<p>Le processus d\u2019automatisation des \u00e9tapes des strat\u00e9gies de communication d\u2019une marque est appel\u00e9 marketing automation. Le marketing automation augmente l\u2019efficacit\u00e9 et le ROI en s\u2019int\u00e9grant aux logiciels CRM, en automatisant la prospection et en permettant aux exp\u00e9diteurs de d\u00e9clencher des automatisations en fonction de l\u2019engagement des destinataires avec les emails.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing automation Le processus d\u2019automatisation des \u00e9tapes des strat\u00e9gies de communication d\u2019une marque est appel\u00e9 marketing automation. Le marketing automation augmente l\u2019efficacit\u00e9 et le ROI en s\u2019int\u00e9grant aux logiciels CRM, en automatisant la prospection et en permettant aux exp\u00e9diteurs de d\u00e9clencher des automatisations en fonction de l\u2019engagement des destinataires avec les emails.<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5297","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing automation \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"Le marketing automation permet d\u2019envoyer automatiquement des notifications aux destinataires. 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