{"id":5303,"date":"2025-12-19T20:07:53","date_gmt":"2025-12-19T20:07:53","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/mail-personnalise\/"},"modified":"2025-07-11T15:35:33","modified_gmt":"2025-07-11T15:35:33","slug":"mail-personnalise","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/mail-personnalise\/","title":{"rendered":"Mail personnalis\u00e9"},"content":{"rendered":"<h1>Mail personnalis\u00e9<\/h1>\n<p>Un mail personnalis\u00e9 est un email adapt\u00e9 \u00e0 chaque destinataire. Les marques utilisent les donn\u00e9es des clients telles que les caract\u00e9ristiques comportementales, la localisation g\u00e9ographique ou les donn\u00e9es d\u00e9mographiques pour cr\u00e9er des emails personnalis\u00e9s qui r\u00e9pondent aux besoins des clients. Les clients sont plus susceptibles de r\u00e9pondre \u00e0 des emails qui r\u00e9pondent \u00e0 leurs besoins sp\u00e9cifiques, ce qui stimule les <a href='\/blog\/email\/email-engagement-in-2021-key-learnings\/' target=\"_tabs\" rel=\"noopener noreferrer\">indicateurs d\u2019engagement<\/a> de la marque.<\/p>\n<p>Pour cr\u00e9er des campagnes sur mesure qui atteignent les destinataires en fonction de leurs habitudes et de leurs centres d\u2019int\u00e9r\u00eat, utilisez la personnalisation, par exemple en int\u00e9grant le nom de l\u2019utilisateur ou en personnalisant son message \u00e0 l\u2019aide d\u2019un <a href='\/blog\/email\/simplifying-the-complex-the-basics-of-transactional-email-dynamic-content\/' target=\"_tabs\" rel=\"noopener noreferrer\">contenu dynamique<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mail personnalis\u00e9 Un mail personnalis\u00e9 est un email adapt\u00e9 \u00e0 chaque destinataire. Les marques utilisent les donn\u00e9es des clients telles que les caract\u00e9ristiques comportementales, la localisation g\u00e9ographique ou les donn\u00e9es d\u00e9mographiques pour cr\u00e9er des emails personnalis\u00e9s qui r\u00e9pondent aux besoins des clients. Les clients sont plus susceptibles de r\u00e9pondre \u00e0 des emails qui r\u00e9pondent \u00e0 [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5303","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mail personnalis\u00e9 \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"Un mail personnalis\u00e9 est un message adapt\u00e9 aux besoins de chaque utilisateur. 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