{"id":5312,"date":"2025-12-19T20:19:16","date_gmt":"2025-12-19T20:19:16","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/email-reactivation\/"},"modified":"2026-09-09T10:55:07","modified_gmt":"2026-09-09T10:55:07","slug":"email-de-reactivation","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/email-de-reactivation\/","title":{"rendered":"Email de r\u00e9activation"},"content":{"rendered":"<h1>Email de r\u00e9activation<\/h1>\n<p><span data-contrast=\"none\">Un email de r\u00e9activation (\u00e9galement appel\u00e9 email de r\u00e9-engagement) est envoy\u00e9 aux abonn\u00e9s qui ont cess\u00e9 d&rsquo;interagir avec votre contenu\u00a0: aucune ouverture, aucun clic, aucun signe de vie. Ces emails constituent votre \u00ab\u00a0derni\u00e8re chance\u00a0\u00bb de susciter \u00e0 nouveau leur int\u00e9r\u00eat avant de leur faire vos adieux.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">La plupart des exp\u00e9diteurs d\u00e9finissent l&rsquo;inactivit\u00e9 de la fa\u00e7on suivante\u00a0:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"31\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Plus de 90 jours sans ouverture (gardez \u00e0 l&rsquo;esprit que les ouvertures correspondent aux chargements de pixels, qui sont imparfaits)<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"31\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Plus de 30 jours sans clic ni conversion<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">Pourquoi c&rsquo;est important\u00a0:<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">L&rsquo;engagement est un signal majeur pour le placement en bo\u00eete de r\u00e9ception. Continuer d&rsquo;envoyer des emails \u00e0 des abonn\u00e9s non engag\u00e9s nuit \u00e0 votre r\u00e9putation d&rsquo;exp\u00e9diteur et, \u00e0 terme, \u00e0 votre d\u00e9livrabilit\u00e9 (m\u00eame pour votre base d&rsquo;abonn\u00e9s actifs).<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Strat\u00e9gies de r\u00e9activation efficaces\u00a0:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"32\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Offrez une bonne raison de rester (r\u00e9duction exclusive, aper\u00e7u, etc.)<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"32\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Utilisez des objets d&#8217;email clairs tels que \u00ab\u00a0Voulez-vous toujours recevoir nos actualit\u00e9s\u00a0?\u00a0\u00bb ou \u00ab\u00a0Cela fait un moment&#8230;\u00a0\u00bb<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"32\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Incluez un lien de d\u00e9sabonnement bien visible et respectez-le<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"32\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">N&rsquo;ayez pas peur de supprimer les utilisateurs inactifs\u00a0: s&rsquo;y accrocher ne fera que vous ralentir<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">Remarque\u00a0: <\/span><\/b><span data-contrast=\"none\">Ne vous fiez pas uniquement aux taux d&rsquo;ouverture pour d\u00e9terminer l&rsquo;engagement. Avec <a href=\"https:\/\/www.apple.com\/legal\/privacy\/data\/en\/mail-privacy-protection\/\"><span data-contrast=\"none\">Apple Mail Privacy Protection<\/span><\/a><span data-contrast=\"none\"> et d&rsquo;autres fonctionnalit\u00e9s de masquage des pixels, les donn\u00e9es d&rsquo;ouverture constituent au mieux un indicateur de tendance. Examinez les clics, les conversions et l&rsquo;activit\u00e9 sur le site, si ces informations sont disponibles.\u00a0Chez Mailgun, nous recommandons de faire r\u00e9guli\u00e8rement le tri dans votre base d&rsquo;abonn\u00e9s inactifs, et de consid\u00e9rer la r\u00e9activation comme une marque de politesse, plut\u00f4t que comme un pr\u00e9texte pour continuer d&rsquo;envoyer ind\u00e9finiment des emails.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email de r\u00e9activation Un email de r\u00e9activation (\u00e9galement appel\u00e9 email de r\u00e9-engagement) est envoy\u00e9 aux abonn\u00e9s qui ont cess\u00e9 d&rsquo;interagir avec votre contenu\u00a0: aucune ouverture, aucun clic, aucun signe de vie. Ces emails constituent votre \u00ab\u00a0derni\u00e8re chance\u00a0\u00bb de susciter \u00e0 nouveau leur int\u00e9r\u00eat avant de leur faire vos adieux.\u00a0 La plupart des exp\u00e9diteurs d\u00e9finissent l&rsquo;inactivit\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5312","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email de r\u00e9activation - Glossaire des termes d&#039;email | Mailgun<\/title>\n<meta name=\"description\" content=\"Les emails de r\u00e9activation sont des emails que les marques envoient aux utilisateurs qui n&#039;interagissent plus avec elles. 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