{"id":5312,"date":"2025-12-19T20:19:16","date_gmt":"2025-12-19T20:19:16","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/email-reactivation\/"},"modified":"2025-07-11T15:36:05","modified_gmt":"2025-07-11T15:36:05","slug":"email-reactivation","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/email-reactivation\/","title":{"rendered":"Email de r\u00e9activation"},"content":{"rendered":"<h1>Email de r\u00e9activation<\/h1>\n<p>Un email de r\u00e9activation, \u00e9galement appel\u00e9 email de r\u00e9engagement, est envoy\u00e9 aux utilisateurs qui ont cess\u00e9 tout engagement avec une marque (g\u00e9n\u00e9ralement apr\u00e8s environ trois mois). M\u00eame si les utilisateurs s\u2019inscrivent initialement pour recevoir des communications de la marque, ils peuvent changer d\u2019avis et cesser d\u2019ouvrir les emails marketing au fil du temps. C\u2019est \u00e0 ce moment-l\u00e0 que la marque peut les <a href='\/blog\/deliverability\/promote-strategic-email-engagement\/' target=\"_tabs\" rel=\"noopener noreferrer\">inciter \u00e0 revenir<\/a> en leur proposant des coupons promotionnels, des r\u00e9ductions et des offres.<\/p>\n<p>Les exp\u00e9diteurs examinent des indicateurs tels que les taux d\u2019ouverture pour identifier les utilisateurs inactifs. L\u2019utilisateur est consid\u00e9r\u00e9 comme inactif s\u2019il n\u2019a ouvert aucun email au cours des 90 derniers jours ou n\u2019a cliqu\u00e9 sur aucun bouton CTA au cours des 30 derniers jours. Les campagnes de r\u00e9activation peuvent \u00eatre efficaces pour encourager les utilisateurs \u00e0 renouer avec la marque.<\/p>\n<p>Pour des listes de contacts saines, toutes les campagnes devraient inclure des <a href='\/blog\/deliverability\/sunset-policies-unengaged-recipients\/' target=\"_tabs\" rel=\"noopener noreferrer\">liens de d\u00e9sinscription<\/a> au cas o\u00f9 l\u2019utilisateur ne serait plus int\u00e9ress\u00e9 et ne souhaiterait plus recevoir d\u2019emails \u00e0 l\u2019avenir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email de r\u00e9activation Un email de r\u00e9activation, \u00e9galement appel\u00e9 email de r\u00e9engagement, est envoy\u00e9 aux utilisateurs qui ont cess\u00e9 tout engagement avec une marque (g\u00e9n\u00e9ralement apr\u00e8s environ trois mois). M\u00eame si les utilisateurs s\u2019inscrivent initialement pour recevoir des communications de la marque, ils peuvent changer d\u2019avis et cesser d\u2019ouvrir les emails marketing au fil du [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5312","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email de r\u00e9activation \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"Un email de r\u00e9activation est un email que les marques envoient aux utilisateurs inactifs. 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