{"id":5313,"date":"2025-12-19T20:20:21","date_gmt":"2025-12-19T20:20:21","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/redirection\/"},"modified":"2026-09-08T23:14:50","modified_gmt":"2026-09-08T23:14:50","slug":"redirections","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/redirections\/","title":{"rendered":"Redirections"},"content":{"rendered":"<h1>Redirections<\/h1>\n<p><span data-contrast=\"none\">Le terme redirection peut s&rsquo;appliquer dans deux contextes\u00a0: les redirections web et les redirections d&#8217;email. Bien que ces termes soient similaires, ils ont des objectifs diff\u00e9rents dans l&rsquo;infrastructure de l&#8217;email.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Redirections web (HTTP)\u00a0:<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Une redirection web redirige les utilisateurs vers une URL diff\u00e9rente de celle qui a \u00e9t\u00e9 cliqu\u00e9e ou saisie. Elles sont souvent utilis\u00e9es dans les cas suivants\u00a0:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"29\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">L&rsquo;URL d&rsquo;une page web a chang\u00e9 (par exemple, \/blog devient \/ressources)<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"29\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Une page n&rsquo;existe plus et vous souhaitez \u00e9viter une erreur 404<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"29\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Vous suivez les clics par email et utilisez des liens de redirection pour mesurer les performances<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">Exemple\u00a0:\u00a0<\/span><\/b><span data-contrast=\"none\">Une marque peut utiliser un lien de suivi des clics comme mgcompany.com\/track\/1234 pour rediriger les utilisateurs vers la destination r\u00e9elle, yourwebsite.com\/offer.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Redirections d&#8217;email (transfert de message)\u00a0:<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Une redirection d&#8217;email (ou transfert) transmet un email entrant \u00e0 une autre adresse. Certains services d&#8217;emailing ou serveurs de messagerie permettent de le configurer de mani\u00e8re \u00e0 conserver les informations de l&rsquo;exp\u00e9diteur d&rsquo;origine, donnant ainsi l&rsquo;impression que le message provient directement de ce dernier, et non d&rsquo;un interm\u00e9diaire.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Les marques utilisent souvent ce type de redirection dans les cas suivants\u00a0:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"30\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Migration vers un nouveau domaine ou service d&#8217;emailing<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"30\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Surveillance d&rsquo;anciennes adresses email comme \u00a0<\/span><a href=\"mailto:support@oldbrand.com\"><span data-contrast=\"none\">support@oldbrand.com<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"30\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">R\u00e9cup\u00e9ration des r\u00e9ponses envoy\u00e9es \u00e0 des adresses de r\u00e9ponse obsol\u00e8tes<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">Remarque\u00a0:\u00a0<\/span><\/b><span data-contrast=\"none\">Une configuration correcte de SPF, DKIM et DMARC est essentielle lors de la redirection ou du transfert d&#8217;emails. Sans cela, les messages transf\u00e9r\u00e9s risquent d&rsquo;\u00e9chouer aux v\u00e9rifications d&rsquo;authentification et de finir dans les spams (ou de ne pas \u00eatre livr\u00e9s du tout).<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Redirections Le terme redirection peut s&rsquo;appliquer dans deux contextes\u00a0: les redirections web et les redirections d&#8217;email. Bien que ces termes soient similaires, ils ont des objectifs diff\u00e9rents dans l&rsquo;infrastructure de l&#8217;email.\u00a0 Redirections web (HTTP)\u00a0:\u00a0 Une redirection web redirige les utilisateurs vers une URL diff\u00e9rente de celle qui a \u00e9t\u00e9 cliqu\u00e9e ou saisie. Elles sont souvent [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5313","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Redirections \u2013 Glossaire des termes d&#039;email | Mailgun<\/title>\n<meta name=\"description\" content=\"Les redirections sont des messages transf\u00e9r\u00e9s sp\u00e9cifiques qui envoient les messages d&#039;origine vers une autre adresse email. 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