{"id":5316,"date":"2025-12-19T20:25:54","date_gmt":"2025-12-19T20:25:54","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/roi-2\/"},"modified":"2026-09-09T04:10:07","modified_gmt":"2026-09-09T04:10:07","slug":"roi","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/roi\/","title":{"rendered":"ROI"},"content":{"rendered":"<h1>ROI<\/h1>\n<p><span data-contrast=\"none\">Le ROI, ou retour sur investissement, est une statistique qui vous indique si vos efforts marketing en valent vraiment la peine.\u00a0Il mesure les revenus que vous g\u00e9n\u00e9rez par rapport \u00e0 ce que vous avez d\u00e9pens\u00e9 et s&rsquo;exprime g\u00e9n\u00e9ralement en pourcentage.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">La formule\u00a0:\u00a0<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><code>(B\u00e9n\u00e9fice ou perte \/ Investissement total) \u00d7 100 = ROI<\/code><\/p>\n<p><b><span data-contrast=\"none\">Par exemple\u00a0:\u00a0<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Vous avez d\u00e9pens\u00e9 1\u00a0000\u00a0$ pour une campagne d&#8217;emailing et avez g\u00e9n\u00e9r\u00e9 5\u00a0000\u00a0$ de ventes gr\u00e2ce \u00e0 celle-ci.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><code>Votre ROI = (5\u00a0000 - 1\u00a0000) \/ 1\u00a0000 \u00d7 100 = 400\u00a0%<\/code><\/p>\n<p><span class=\"TrackChangeTextInsertion TrackedChange SCXW250562470 BCX0\"><span class=\"TextRun SCXW250562470 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW250562470 BCX0\" data-ccp-charstyle=\"Hyperlink\">En email marketing, le ROI\u00a0<\/span><span class=\"NormalTextRun SCXW250562470 BCX0\" data-ccp-charstyle=\"Hyperlink\">n&rsquo;est pas<\/span><span class=\"NormalTextRun SCXW250562470 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0juste un plus<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW250562470 BCX0\"><span class=\"TextRun SCXW250562470 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW250562470 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0\u2013\u00a0<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW250562470 BCX0\"><span class=\"TextRun SCXW250562470 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW250562470 BCX0\" data-ccp-charstyle=\"Hyperlink\">c&rsquo;est<\/span><span class=\"NormalTextRun SCXW250562470 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW250562470 BCX0\"><span class=\"TrackedChange SCXW250562470 BCX0\"><span class=\"TextRun SCXW250562470 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW250562470 BCX0\" data-ccp-charstyle=\"Hyperlink\">la\u00a0<\/span><\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW250562470 BCX0\"><span class=\"TextRun SCXW250562470 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW250562470 BCX0\" data-ccp-charstyle=\"Hyperlink\">statistique cl\u00e9.\u00a0<\/span><\/span><\/span><span class=\"EOP TrackedChange SCXW250562470 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Il montre si votre segmentation, vos cr\u00e9ations et votre strat\u00e9gie ont r\u00e9ellement g\u00e9n\u00e9r\u00e9 des r\u00e9sultats.\u00a0L&#8217;email g\u00e9n\u00e8re syst\u00e9matiquement l&rsquo;un des ROI les plus \u00e9lev\u00e9s de tous les canaux marketing, c&rsquo;est pourquoi il est la pierre angulaire du marketing \u00e0 la performance.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Conseils pour am\u00e9liorer le ROI de vos emails\u00a0:<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Privil\u00e9gier la qualit\u00e9 de la liste \u00e0 sa taille<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Envoyer des messages personnalis\u00e9s au bon moment selon le comportement<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Utiliser l&rsquo;A\/B testing pour optimiser les objets d&#8217;email, l&rsquo;heure d&rsquo;envoi et le contenu<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Suivre non seulement les ouvertures et les clics, mais aussi les conversions et l&rsquo;attribution des revenus\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Le ROI ne concerne pas seulement les revenus<\/span><span data-contrast=\"none\">\u00a0;\u00a0<\/span><span data-contrast=\"none\">il peut inclure le temps gagn\u00e9, la fid\u00e9lisation de la client\u00e8le ou la r\u00e9duction de l&rsquo;attrition. D\u00e9finissez ce qu&rsquo;un retour signifie pour vous avant de le mesurer.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ROI Le ROI, ou retour sur investissement, est une statistique qui vous indique si vos efforts marketing en valent vraiment la peine.\u00a0Il mesure les revenus que vous g\u00e9n\u00e9rez par rapport \u00e0 ce que vous avez d\u00e9pens\u00e9 et s&rsquo;exprime g\u00e9n\u00e9ralement en pourcentage.\u00a0\u00a0 La formule\u00a0:\u00a0\u00a0 (B\u00e9n\u00e9fice ou perte \/ Investissement total) \u00d7 100 = ROI Par exemple\u00a0:\u00a0\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5316","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ROI \u2013 Glossaire des termes d&#039;email | Mailgun<\/title>\n<meta name=\"description\" content=\"Le ROI est une statistique qui d\u00e9termine le b\u00e9n\u00e9fice ou la perte en divisant les b\u00e9n\u00e9fices nets d&#039;une entreprise par ses d\u00e9penses. 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