{"id":5316,"date":"2025-12-19T20:25:54","date_gmt":"2025-12-19T20:25:54","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/roi-2\/"},"modified":"2025-07-13T23:47:05","modified_gmt":"2025-07-13T23:47:05","slug":"roi","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/roi\/","title":{"rendered":"ROI"},"content":{"rendered":"

ROI<\/h1>\n

Le retour sur investissement (ROI) est une mesure utilis\u00e9e pour d\u00e9terminer l\u2019efficacit\u00e9 d\u2019un investissement, en calculant s\u2019il a g\u00e9n\u00e9r\u00e9 un profit ou subi une perte. Il repr\u00e9sente le b\u00e9n\u00e9fice ou la perte divis\u00e9e par l\u2019investissement total et multipli\u00e9e par 100 lorsqu\u2019il est exprim\u00e9 dans une formule. Il s’exprime en pourcentage. Voici comment cela fonctionne\u00a0:<\/p>\n

(B\u00e9n\u00e9fice ou perte nette\/Investissement total)\u00a0*\u00a0100\u00a0=\u00a0ROI<\/code><\/p>\n

Si une entreprise a r\u00e9alis\u00e9 un b\u00e9n\u00e9fice net de 400 euros en janvier tout en d\u00e9pensant 100 euros en frais d\u2019exploitation, le ROI sera de 400\u00a0%.<\/p>\n

Bien qu\u2019un bon ROI varie en fonction du secteur d\u2019activit\u00e9 et de la marque, il est un excellent moyen de suivre la croissance d\u2019une marque, par exemple pour savoir dans quelle mesure l\u2019email marketing<\/a> a contribu\u00e9 \u00e0 l\u2019augmentation des ventes ou quel \u00e9l\u00e9ment d\u2019une campagne a \u00e9t\u00e9 le plus performant. Ces donn\u00e9es permettent aux marques d\u2019am\u00e9liorer leur strat\u00e9gie lors de l\u2019\u00e9laboration de futures campagnes d\u2019email marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

ROI Le retour sur investissement (ROI) est une mesure utilis\u00e9e pour d\u00e9terminer l\u2019efficacit\u00e9 d\u2019un investissement, en calculant s\u2019il a g\u00e9n\u00e9r\u00e9 un profit ou subi une perte. Il repr\u00e9sente le b\u00e9n\u00e9fice ou la perte divis\u00e9e par l\u2019investissement total et multipli\u00e9e par 100 lorsqu\u2019il est exprim\u00e9 dans une formule. Il s’exprime en pourcentage. Voici comment cela fonctionne\u00a0: […]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5316","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"\nROI \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"Le ROI se calcule en divisant les b\u00e9n\u00e9fices net d\u2019une entreprise par ses d\u00e9penses. 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