{"id":5319,"date":"2025-01-28T05:02:17","date_gmt":"2025-01-28T05:02:17","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/send-time-optimization-2\/"},"modified":"2025-07-13T23:47:09","modified_gmt":"2025-07-13T23:47:09","slug":"send-time-optimization","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/send-time-optimization\/","title":{"rendered":"Send Time Optimization (optimisation de l\u2019heure d\u2019envoi)"},"content":{"rendered":"

Send Time Optimization (optimisation de l\u2019heure d\u2019envoi)<\/h1>\n

La Send Time Optimization (optimisation de l\u2019heure d\u2019envoi) est une fonction qui permet aux marques d\u2019envoyer des emails au bon moment<\/a> pour atteindre chaque destinataire. Cela permet d\u2019augmenter les taux d\u2019engagement car les emails sont envoy\u00e9s aux destinataires \u00e0 l’heure o\u00f9 ils sont le plus susceptibles d\u2019interagir avec eux.<\/p>\n

La Send Time Optimization utilise l\u2019apprentissage automatique pour analyser des indicateurs tels que les taux d\u2019ouverture afin de pr\u00e9voir les pratiques et les mod\u00e8les d\u2019envoi d\u2019emails. Cela permet aux exp\u00e9diteurs d\u2019optimiser et de planifier l\u2019envoi des emails<\/a> afin d\u2019obtenir des taux d’ouverture et de conversions plus \u00e9lev\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

Send Time Optimization (optimisation de l\u2019heure d\u2019envoi) La Send Time Optimization (optimisation de l\u2019heure d\u2019envoi) est une fonction qui permet aux marques d\u2019envoyer des emails au bon moment pour atteindre chaque destinataire. Cela permet d\u2019augmenter les taux d\u2019engagement car les emails sont envoy\u00e9s aux destinataires \u00e0 l’heure o\u00f9 ils sont le plus susceptibles d\u2019interagir avec […]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5319","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"\nSend Time Optimization \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"La send time optimization permet aux marques d\u2019atteindre les abonn\u00e9s au bon moment. 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