{"id":5323,"date":"2025-12-19T20:32:10","date_gmt":"2025-12-19T20:32:10","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/message-sms\/"},"modified":"2026-09-08T23:09:48","modified_gmt":"2026-09-08T23:09:48","slug":"message-sms","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/message-sms\/","title":{"rendered":"Message SMS"},"content":{"rendered":"<h1>Message SMS<\/h1>\n<p><span data-contrast=\"none\">Le Short Message Service (SMS) permet d&rsquo;envoyer des SMS comprenant jusqu&rsquo;\u00e0 160 caract\u00e8res. Dans l&#8217;email marketing, les messages SMS sont envoy\u00e9s aux utilisateurs int\u00e9ress\u00e9s sur leurs appareils mobiles. Ces messages incluent des notifications telles que des SMS de suivi, des bons de r\u00e9duction promotionnels ou des confirmations de commande.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">La messagerie SMS part du principe que de nombreux utilisateurs interagissent avec les communications des marques via leurs appareils mobiles. Cela permet aux marques de dialoguer avec leur audience<\/span><span data-contrast=\"none\"> via un m\u00e9dia privil\u00e9gi\u00e9.\u00a0<\/span><span data-contrast=\"none\">Les marques peuvent \u00e9galement exploiter une application de messagerie SMS, telle qu&rsquo;un outil d&rsquo;IA conversationnelle, pour g\u00e9rer au mieux les interactions SMS personnalis\u00e9es avec leur audience. Ces applications facilitent l&rsquo;int\u00e9gration avec les logiciels de gestion de la relation client (CRM) et les flux de travail par email, ce qui permet aux marques de g\u00e9rer la messagerie SMS en ligne gr\u00e2ce \u00e0 un outil de voix sur IP (VoIP).<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Message SMS Le Short Message Service (SMS) permet d&rsquo;envoyer des SMS comprenant jusqu&rsquo;\u00e0 160 caract\u00e8res. Dans l&#8217;email marketing, les messages SMS sont envoy\u00e9s aux utilisateurs int\u00e9ress\u00e9s sur leurs appareils mobiles. Ces messages incluent des notifications telles que des SMS de suivi, des bons de r\u00e9duction promotionnels ou des confirmations de commande.\u00a0 La messagerie SMS part [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5323","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Message SMS \u2013 Glossaire des termes d&#039;email | Mailgun<\/title>\n<meta name=\"description\" content=\"Un message SMS est un message texte envoy\u00e9 aux utilisateurs sur leurs appareils mobiles. 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