{"id":5324,"date":"2025-01-28T05:05:15","date_gmt":"2025-01-28T05:05:15","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/messagerie-sms\/"},"modified":"2025-07-11T15:37:24","modified_gmt":"2025-07-11T15:37:24","slug":"messagerie-sms","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/messagerie-sms\/","title":{"rendered":"Messagerie SMS"},"content":{"rendered":"<h1>Messagerie SMS<\/h1>\n<p>Le SMS, ou Short Message Service, consiste \u00e0 envoyer des messages textuels cibl\u00e9s et d\u00e9clench\u00e9s \u00e0 des publics pour leur proposer des promotions, des incitations ou des rappels de finalisation d\u2019achat. La messagerie SMS est principalement bas\u00e9e sur du texte, avec l\u2019utilisation occasionnelle d\u2019images ou d\u2019emoji.<\/p>\n<p>La messagerie SMS part du principe que de nombreux utilisateurs acc\u00e8dent aux communications de la marque par le biais d\u2019appareils mobiles. Cela permet aux marques <a href='\/blog\/email\/email-engagement-in-2021-key-learnings\/' target=\"_tabs\" rel=\"noopener noreferrer\">d\u2019interagir avec leurs clients<\/a> via leur canal de communication pr\u00e9f\u00e9r\u00e9. En utilisant la messagerie SMS, vous pouvez d\u00e9marrer et maintenir des conversations avec vos abonn\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Messagerie SMS Le SMS, ou Short Message Service, consiste \u00e0 envoyer des messages textuels cibl\u00e9s et d\u00e9clench\u00e9s \u00e0 des publics pour leur proposer des promotions, des incitations ou des rappels de finalisation d\u2019achat. La messagerie SMS est principalement bas\u00e9e sur du texte, avec l\u2019utilisation occasionnelle d\u2019images ou d\u2019emoji. La messagerie SMS part du principe que [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5324","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Messagerie SMS \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"Le SMS permet d&#x27;atteindre les destinataires sur appareils mobiles. Le Glossaire de l\u2019emailing de Mailgun explique comment l\u2019utiliser.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/fr\/glossaire\/messagerie-sms\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Messagerie SMS \u2013 Glossaire de l\u2019emailing | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Le SMS permet d&#x27;atteindre les destinataires sur appareils mobiles. Le Glossaire de l\u2019emailing de Mailgun explique comment l\u2019utiliser.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/fr\/glossaire\/messagerie-sms\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-11T15:37:24+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/messagerie-sms\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/messagerie-sms\\\/\",\"name\":\"Messagerie SMS \u2013 Glossaire de l\u2019emailing | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#website\"},\"datePublished\":\"2025-01-28T05:05:15+00:00\",\"dateModified\":\"2025-07-11T15:37:24+00:00\",\"description\":\"Le SMS permet d&#x27;atteindre les destinataires sur appareils mobiles. Le Glossaire de l\u2019emailing de Mailgun explique comment l\u2019utiliser.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/messagerie-sms\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/messagerie-sms\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/messagerie-sms\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/glossaire\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Messagerie SMS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Messagerie SMS \u2013 Glossaire de l\u2019emailing | Mailgun","description":"Le SMS permet d&#x27;atteindre les destinataires sur appareils mobiles. Le Glossaire de l\u2019emailing de Mailgun explique comment l\u2019utiliser.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/fr\/glossaire\/messagerie-sms\/","og_locale":"fr_FR","og_type":"article","og_title":"Messagerie SMS \u2013 Glossaire de l\u2019emailing | Mailgun","og_description":"Le SMS permet d&#x27;atteindre les destinataires sur appareils mobiles. Le Glossaire de l\u2019emailing de Mailgun explique comment l\u2019utiliser.","og_url":"https:\/\/www.mailgun.com\/fr\/glossaire\/messagerie-sms\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","article_modified_time":"2025-07-11T15:37:24+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/fr\/glossaire\/messagerie-sms\/","url":"https:\/\/www.mailgun.com\/fr\/glossaire\/messagerie-sms\/","name":"Messagerie SMS \u2013 Glossaire de l\u2019emailing | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/fr\/#website"},"datePublished":"2025-01-28T05:05:15+00:00","dateModified":"2025-07-11T15:37:24+00:00","description":"Le SMS permet d&#x27;atteindre les destinataires sur appareils mobiles. Le Glossaire de l\u2019emailing de Mailgun explique comment l\u2019utiliser.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/fr\/glossaire\/messagerie-sms\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/fr\/glossaire\/messagerie-sms\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/fr\/glossaire\/messagerie-sms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/www.mailgun.com\/fr\/glossaire\/"},{"@type":"ListItem","position":3,"name":"Messagerie SMS"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/fr\/#website","url":"https:\/\/www.mailgun.com\/fr\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!","publisher":{"@id":"https:\/\/www.mailgun.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/fr\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mailgun.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/glossary\/5324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/media?parent=5324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}