{"id":5334,"date":"2025-12-19T20:41:13","date_gmt":"2025-12-19T20:41:13","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/pixel-espion\/"},"modified":"2025-07-11T15:38:01","modified_gmt":"2025-07-11T15:38:01","slug":"pixel-espion","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/pixel-espion\/","title":{"rendered":"Pixel espion"},"content":{"rendered":"<h1>Pixel espion<\/h1>\n<p>Un pixel espion est un pixel graphique de 1&#215;1 g\u00e9n\u00e9r\u00e9 par une ligne de code dans un email. Il permet de <a href='\/blog\/email\/email-metrics\/' target=\"_tabs\" rel=\"noopener noreferrer\">suivre le comportement des utilisateurs<\/a> et de leur proposer un marketing personnalis\u00e9 lors de leur navigation sur internet. Les marques int\u00e8grent les pixels espions dans l\u2019en-t\u00eate ou le pied de page de l\u2019email. Contrairement aux cookies, qui sont tr\u00e8s visibles et peuvent \u00eatre d\u00e9sactiv\u00e9s, les pixels espions sont pratiquement invisibles pour les abonnements email.<\/p>\n<p>Un pixel espion dans un email permet de suivre les \u00e9l\u00e9ments suivants\u00a0:<\/p>\n<ul>\n<li>L\u2019appareil utilis\u00e9 pour ouvrir l\u2019email<\/li>\n<li>Le nombre de personnes qui ouvrent l\u2019email<\/li>\n<li>Le nombre de personnes qui ont cliqu\u00e9 sur les liens de l\u2019email<\/li>\n<li>La dur\u00e9e de l\u2019ouverture de l\u2019email<\/li>\n<li>O\u00f9 et quand les utilisateurs ont ouvert l\u2019email<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pixel espion Un pixel espion est un pixel graphique de 1&#215;1 g\u00e9n\u00e9r\u00e9 par une ligne de code dans un email. Il permet de suivre le comportement des utilisateurs et de leur proposer un marketing personnalis\u00e9 lors de leur navigation sur internet. Les marques int\u00e8grent les pixels espions dans l\u2019en-t\u00eate ou le pied de page de [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5334","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pixel espion \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"Un pixel espion est une image d\u2019un pixel g\u00e9n\u00e9r\u00e9e et int\u00e9gr\u00e9e avec un code dans les emails. 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