{"id":5335,"date":"2025-12-19T20:42:05","date_gmt":"2025-12-19T20:42:05","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/email-transactionnel\/"},"modified":"2025-07-11T15:38:05","modified_gmt":"2025-07-11T15:38:05","slug":"email-transactionnel","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/email-transactionnel\/","title":{"rendered":"Email transactionnel"},"content":{"rendered":"<h1>Email transactionnel<\/h1>\n<p>Un email transactionnel est envoy\u00e9 automatiquement lorsqu&rsquo;il est d\u00e9clench\u00e9 par des actions de l&rsquo;utilisateur, comme des achats ou des demandes de r\u00e9initialisation de mot de passe. Des emails transactionnels sont \u00e9galement envoy\u00e9s lorsqu&rsquo;une marque doit partager des informations avec un abonn\u00e9, comme des confirmations de commande ou des notifications de paiement re\u00e7u. Ils utilisent g\u00e9n\u00e9ralement des mod\u00e8les personnalis\u00e9s, car ils correspondent \u00e0 une action d&rsquo;un utilisateur particulier. Les emails transactionnels \u00e9tant automatis\u00e9s, la plupart des marques collaborent avec un service d&#8217;emailing tel que Mailgun, qui envoie les messages par le biais d&rsquo;une <a href='\/solutions\/transactional-email-platform\/' target=\"_tabs\" rel=\"noopener noreferrer\">interface de programmation (API) con\u00e7ue pour les emails transactionnels<\/a><u>.<\/u><\/p>\n<p>Les emails marketing utilis\u00e9s pour envoyer des newsletters, des annonces et des invitations \u00e0 des \u00e9v\u00e9nements ne doivent pas \u00eatre confondus avec les emails transactionnels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email transactionnel Un email transactionnel est envoy\u00e9 automatiquement lorsqu&rsquo;il est d\u00e9clench\u00e9 par des actions de l&rsquo;utilisateur, comme des achats ou des demandes de r\u00e9initialisation de mot de passe. Des emails transactionnels sont \u00e9galement envoy\u00e9s lorsqu&rsquo;une marque doit partager des informations avec un abonn\u00e9, comme des confirmations de commande ou des notifications de paiement re\u00e7u. Ils [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5335","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email transactionnel \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"Un email transactionnel se d\u00e9clenche en fonction des actions de l\u2019utilisateur. 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