{"id":5335,"date":"2025-12-19T20:42:05","date_gmt":"2025-12-19T20:42:05","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/email-transactionnel\/"},"modified":"2026-09-08T23:10:20","modified_gmt":"2026-09-08T23:10:20","slug":"email-transactionnel","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/email-transactionnel\/","title":{"rendered":"Email transactionnel"},"content":{"rendered":"<h1>Email transactionnel<\/h1>\n<p><span data-contrast=\"none\">Un\u00a0<\/span><span data-contrast=\"none\">email transactionnel<\/span><span data-contrast=\"none\">\u00a0est un<\/span><span data-contrast=\"none\">\u00a0message envoy\u00e9 en r\u00e9ponse \u00e0 l&rsquo;action d&rsquo;un utilisateur ou \u00e0 un \u00e9v\u00e9nement li\u00e9 \u00e0 un compte, y compris les r\u00e9initialisations de mot de passe, les confirmations de commande, les mises \u00e0 jour d&rsquo;exp\u00e9dition ou les re\u00e7us de paiement. Ces messages sont personnalis\u00e9s, fonctionnels et attendus, ce qui les distingue du contenu marketing.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">En vertu de lois telles que le CAN-SPAM et le RGPD, les emails transact<\/span><span data-contrast=\"none\">ionnels sont exempt\u00e9s de certaines exigences qui s&rsquo;appliquent aux emails promotionnels, comme l&rsquo;inclusion d&rsquo;un m\u00e9canisme de d\u00e9sinscription.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Cependant, le filtrage anti-spam ne repose pas sur des classifications juridiques, mais sur la r\u00e9putation d&rsquo;exp\u00e9diteur, la qualit\u00e9 des donn\u00e9es et l&rsquo;engagement pr\u00e9alable. Si des emails\u00a0<\/span><span data-contrast=\"none\">transactionnels<\/span><span data-contrast=\"none\">\u00a0sont envoy\u00e9s \u00e0 des adresses non valides, suscitent un faibl<\/span><span data-contrast=\"none\">e engagement ou g\u00e9n\u00e8rent des plaintes pour spam, ils peuvent \u00eatre et seront filtr\u00e9s comme n&rsquo;importe quel autre message.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Exemples d&#8217;emails transactionnels\u00a0:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Emails de bienvenue confirmant la cr\u00e9ation d&rsquo;un compte<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Confirma<\/span><span data-contrast=\"none\">tions de commande ou d&rsquo;exp\u00e9dition<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">R\u00e9initialisations de mot de passe et alertes de s\u00e9curit\u00e9<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Mises \u00e0 jour du solde du compte ou re\u00e7us de facturation<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Lors de l&rsquo;envoi d&#8217;emails transactionnels, \u00e9vitez d&rsquo;inclure du<\/span><span data-contrast=\"none\">\u00a0contenu promotionnel afin de\u00a0<\/span><span data-contrast=\"none\">maintenir<\/span><span data-contrast=\"none\">\u00a0la conformit\u00e9 aux exigences l\u00e9gales de la m<\/span><span data-contrast=\"none\">essagerie transactionnelle.\u00a0<\/span><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/authentification-des-emails-votre-carte-identite-pour-envoi\/\"><span data-contrast=\"none\">Authentifiez vos messages (SPF, DKIM, DMARC)<\/span><\/a><span data-contrast=\"none\">\u00a0et utilisez une adresse IP ou un sous-domaine distinct<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0si\u00a0<\/span><span data-contrast=\"none\">possible<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0a<\/span><span data-contrast=\"none\">fin de s\u00e9parer le trafic transactionnel des envois marketing.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Il est imp\u00e9ratif\u00a0<\/span><span data-contrast=\"none\">que les exp\u00e9diteur<\/span><span data-contrast=\"none\">s\u00a0<\/span><span data-contrast=\"none\">surveillent<\/span><span data-contrast=\"none\">\u00a0la\u00a0<\/span><span data-contrast=\"none\">performance<\/span><span data-contrast=\"none\">\u00a0des messages transactionnels\u00a0; des probl\u00e8mes de livraison et d&rsquo;engagement peuvent toujours survenir, et la conformit\u00e9 l\u00e9gale\u00a0<\/span><span data-contrast=\"none\">ne<\/span><span data-contrast=\"none\">\u00a0garantit pas le placement en bo\u00eete de r\u00e9ception.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email transactionnel Un\u00a0email transactionnel\u00a0est un\u00a0message envoy\u00e9 en r\u00e9ponse \u00e0 l&rsquo;action d&rsquo;un utilisateur ou \u00e0 un \u00e9v\u00e9nement li\u00e9 \u00e0 un compte, y compris les r\u00e9initialisations de mot de passe, les confirmations de commande, les mises \u00e0 jour d&rsquo;exp\u00e9dition ou les re\u00e7us de paiement. Ces messages sont personnalis\u00e9s, fonctionnels et attendus, ce qui les distingue du contenu [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5335","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email transactionnel \u2013 Glossaire des termes d&#039;email | Mailgun<\/title>\n<meta name=\"description\" content=\"Un email transactionnel est un type d&#039;email particulier qui est d\u00e9clench\u00e9 par les actions de l&#039;utilisateur. 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