{"id":5337,"date":"2025-12-19T20:43:32","date_gmt":"2025-12-19T20:43:32","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/triggered-emails-2\/"},"modified":"2025-07-13T23:47:26","modified_gmt":"2025-07-13T23:47:26","slug":"triggered-emails","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/triggered-emails\/","title":{"rendered":"Triggered emails (emails d\u00e9clench\u00e9s)"},"content":{"rendered":"<h1>Triggered emails (emails d\u00e9clench\u00e9s)<\/h1>\n<p>Les emails d\u00e9clench\u00e9s, \u00e9galement connus sous le nom de <a href='\/fr\/ressources\/centre-apprentissage\/glossaire\/behavioral-email\/' target=\"_tabs\" rel=\"noopener noreferrer\">behavioral email<\/a> (emails comportementaux) ou d\u2019emails transactionnels, sont des emails automatis\u00e9s qui sont envoy\u00e9s en r\u00e9ponse \u00e0 des actions de l\u2019utilisateur ou \u00e0 des \u00e9v\u00e9nements sp\u00e9cifiques. Ils <a href=\"https:\/\/www.mailgun.com\/blog\/email\/using-data-build-better-triggered-email-campaigns\/\" target=\"_tabs\" rel=\"noopener noreferrer\">s\u2019appuient sur les informations et le comportement des clients<\/a>. Par exemple, si un utilisateur ach\u00e8te un produit sur un site, la marque mettra en place un d\u00e9clencheur d\u2019email automation pour envoyer un message de confirmation de commande.<\/p>\n<p>Les triggered emails peuvent \u00e9galement inclure des emails de bienvenue pour les nouveaux abonn\u00e9s, des emails panier abandonn\u00e9 et des campagnes de r\u00e9engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Triggered emails (emails d\u00e9clench\u00e9s) Les emails d\u00e9clench\u00e9s, \u00e9galement connus sous le nom de behavioral email (emails comportementaux) ou d\u2019emails transactionnels, sont des emails automatis\u00e9s qui sont envoy\u00e9s en r\u00e9ponse \u00e0 des actions de l\u2019utilisateur ou \u00e0 des \u00e9v\u00e9nements sp\u00e9cifiques. Ils s\u2019appuient sur les informations et le comportement des clients. Par exemple, si un utilisateur ach\u00e8te [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5337","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Triggered email \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"Les triggered emails sont envoy\u00e9s automatiquement aux utilisateurs en fonction de leurs actions. 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