{"id":5337,"date":"2025-12-19T20:43:32","date_gmt":"2025-12-19T20:43:32","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/triggered-emails-2\/"},"modified":"2026-09-09T04:23:32","modified_gmt":"2026-09-09T04:23:32","slug":"emails-declenches","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/emails-declenches\/","title":{"rendered":"Emails d\u00e9clench\u00e9s"},"content":{"rendered":"<h1>Emails d\u00e9clench\u00e9s<\/h1>\n<p><span data-contrast=\"none\">Les emails d\u00e9clench\u00e9s sont des messages automatis\u00e9s envoy\u00e9s en r\u00e9ponse \u00e0 des actions ou des \u00e9v\u00e9nements sp\u00e9cifiques de la part des utilisateurs. Ils peuvent \u00eatre\u00a0<\/span><a href=\"https:\/\/www.mailgun.com\/fr\/glossaire\/email-transactionnel\/\"><span data-contrast=\"none\">transactionnel<\/span><\/a><span data-contrast=\"none\">,\u00a0<\/span><a href=\"https:\/\/www.mailgun.com\/fr\/glossaire\/email-comportemental\/\"><span data-contrast=\"none\">comportementaux<\/span><\/a><span data-contrast=\"none\">, ou ax\u00e9s sur le marketing,\u00a0<\/span><span data-contrast=\"none\">selon le contenu et l&rsquo;objectif du message.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Un d\u00e9clencheur d\u00e9signe l&rsquo;\u00e9v\u00e9nement qui provoque l&rsquo;envoi de l&#8217;email, et non le type d&#8217;email lui-m\u00eame.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Exemples d&#8217;emails d\u00e9clench\u00e9s\u00a0:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"none\">Transactionnel\u00a0:<\/span><\/b><span data-contrast=\"none\">\u00a0confirmations de commande, r\u00e9initialisations de mot de passe (le contenu est li\u00e9 au compte ou \u00e0 l&rsquo;acha<\/span><span data-contrast=\"none\">t)<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\">Marketing\u00a0:\u00a0<\/span><\/b><span data-contrast=\"none\">s\u00e9quences de bienvenue, rappels de panier abandonn\u00e9, campagnes de r\u00e9-engagement (le contenu est promotionnel ou ax\u00e9 sur l&rsquo;engagement)<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\">Comportemental\u00a0:\u00a0<\/span><\/b><span data-contrast=\"none\">emails d&rsquo;\u00e9tape, enqu\u00eates post-achat, suggestions de mont\u00e9e en gamme bas\u00e9es sur la navigation<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Si tous les\u00a0<\/span><span data-contrast=\"none\">emails transactionnels sont d\u00e9clench\u00e9s par un \u00e9v\u00e9nement li\u00e9 \u00e0 une transaction, tous les emails d\u00e9clench\u00e9s ne sont pas transactionnels, et cette distinction est importante tant pour la conformit\u00e9 que pour la d\u00e9livrabilit\u00e9. Par exemple, les emails transactionnels peuvent ne pas n\u00e9cessiter de lien de d\u00e9sabonnement, mais les emails de marketing\u00a0<\/span><span data-contrast=\"none\">le n\u00e9cessitent presque toujours<\/span><span data-contrast=\"none\">\u00a0en vertu de lois telles que le CAN-SPAM et le R<\/span><span data-contrast=\"none\">GPD.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emails d\u00e9clench\u00e9s Les emails d\u00e9clench\u00e9s sont des messages automatis\u00e9s envoy\u00e9s en r\u00e9ponse \u00e0 des actions ou des \u00e9v\u00e9nements sp\u00e9cifiques de la part des utilisateurs. Ils peuvent \u00eatre\u00a0transactionnel,\u00a0comportementaux, ou ax\u00e9s sur le marketing,\u00a0selon le contenu et l&rsquo;objectif du message.\u00a0 Un d\u00e9clencheur d\u00e9signe l&rsquo;\u00e9v\u00e9nement qui provoque l&rsquo;envoi de l&#8217;email, et non le type d&#8217;email lui-m\u00eame.\u00a0 Exemples d&#8217;emails [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5337","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emails d\u00e9clench\u00e9s \u2013 Glossaire des termes d&#039;email | Mailgun<\/title>\n<meta name=\"description\" content=\"Les emails d\u00e9clench\u00e9s sont des emails envoy\u00e9s automatiquement aux utilisateurs en fonction de leurs actions. 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