{"id":5340,"date":"2025-12-19T20:46:14","date_gmt":"2025-12-19T20:46:14","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/taux-desabonnement-emailing\/"},"modified":"2026-09-08T23:25:07","modified_gmt":"2026-09-08T23:25:07","slug":"taux-de-desinscription","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/taux-de-desinscription\/","title":{"rendered":"Taux de d\u00e9sinscription"},"content":{"rendered":"<h1>Taux de d\u00e9sinscription<\/h1>\n<p>Le taux de d\u00e9sinscription est la fr\u00e9quence \u00e0 laquelle les utilisateurs se d\u00e9sinscrivent d&rsquo;une liste de contacts. C&rsquo;est un <a href=\"https:\/\/www.mailgun.com\/blog\/email\/statistiques-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">excellent indicateur<\/a> pour \u00e9valuer la sant\u00e9 d&rsquo;un programme d&#8217;emailing, car il donne un aper\u00e7u de l&rsquo;engagement des utilisateurs et permet de savoir si les abonn\u00e9s trouvent le contenu pertinent. Calcul\u00e9 \u00e0 l&rsquo;aide d&rsquo;une formule, le taux de d\u00e9sinscription correspond au nombre total de d\u00e9sinscriptions divis\u00e9 par le nombre total d&#8217;emails d\u00e9livr\u00e9s, multipli\u00e9 par 100, et exprim\u00e9 en pourcentage. Voici comment\u00a0:<\/p>\n<p><code>(Nombre total de d\u00e9sinscriptions \/ Nombre total d'emails d\u00e9livr\u00e9s) * 100 = Taux de d\u00e9sinscription<\/code><\/p>\n<p>Par exemple, si une marque a envoy\u00e9 5\u00a0000 emails et que 100 abonn\u00e9s ont choisi de se d\u00e9sinscrire de sa liste de contacts, le taux de d\u00e9sinscription sera de 2\u00a0%.<\/p>\n<p><code>100 \/ 5\u00a0000 * 100 = 2\u00a0%<\/code><\/p>\n<p><span data-contrast=\"auto\">Les d\u00e9sinscriptions en elles-m\u00eames ne sont pas une mauvaise chose pour la d\u00e9livrabilit\u00e9. En fait, elles sont souvent un <\/span><i><span data-contrast=\"auto\">signal s<\/span><\/i><i><span data-contrast=\"auto\">ain <\/span><\/i><span data-contrast=\"auto\">qui prouve la fiabilit\u00e9 de votre programme.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Un utilisateur qui clique sur votre lien de d\u00e9sabonnement indique au fournisseur de messagerie\u00a0: \u00ab\u00a0Je fais confiance \u00e0 cet exp\u00e9diteur pour respecter ma demande.\u00a0\u00bb\u00a0<\/span><span data-contrast=\"auto\">Il s&rsquo;agit<\/span><span data-contrast=\"auto\">\u00a0d&rsquo;un signe d&rsquo;engagement positif, ce qui pr\u00e9vient les plaintes pour spam, qui ont bien plus de poids.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taux de d\u00e9sinscription Le taux de d\u00e9sinscription est la fr\u00e9quence \u00e0 laquelle les utilisateurs se d\u00e9sinscrivent d&rsquo;une liste de contacts. C&rsquo;est un excellent indicateur pour \u00e9valuer la sant\u00e9 d&rsquo;un programme d&#8217;emailing, car il donne un aper\u00e7u de l&rsquo;engagement des utilisateurs et permet de savoir si les abonn\u00e9s trouvent le contenu pertinent. Calcul\u00e9 \u00e0 l&rsquo;aide d&rsquo;une [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5340","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taux de d\u00e9sinscription \u2013 Glossaire des termes d&#039;email | Mailgun<\/title>\n<meta name=\"description\" content=\"Le taux de d\u00e9sinscription permet aux marques d&#039;\u00e9valuer leur contenu et leurs strat\u00e9gies marketing. 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