(Nombre total de d\u00e9sinscriptions\/Nombre total d\u2019emails envoy\u00e9s)\u00a0*\u00a0100\u00a0=\u00a0Taux de d\u00e9sabonnement<\/code><\/p>\nPar exemple, si une marque a envoy\u00e9 5\u00a0000 emails et que 100 abonn\u00e9s ont choisi de se d\u00e9sinscrire, le taux de d\u00e9sabonnement emailing sera de 2\u00a0%.<\/p>\n
100\/5\u00a0000\u00a0*\u00a0100\u00a0=\u00a02\u00a0%<\/code><\/p>\n","protected":false},"excerpt":{"rendered":"Taux de d\u00e9sabonnement d’emailing Le taux auquel les utilisateurs se d\u00e9sinscrivent d\u2019une liste de contacts est appel\u00e9 taux de d\u00e9sabonnement. C\u2019est un excellent indicateur pour \u00e9valuer la sant\u00e9 d\u2019un programme d\u2019emailing car il fournit des informations strat\u00e9giques sur l\u2019engagement des utilisateurs et permet de savoir si les abonn\u00e9s trouvent le contenu pertinent. Exprim\u00e9 en pourcentage, […]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5340","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"\n
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