{"id":5343,"date":"2025-01-28T05:06:01","date_gmt":"2025-01-28T05:06:01","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/cout-variable\/"},"modified":"2025-07-11T15:38:35","modified_gmt":"2025-07-11T15:38:35","slug":"cout-variable","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/fr\/glossaire\/cout-variable\/","title":{"rendered":"Co\u00fbt variable"},"content":{"rendered":"

Co\u00fbt variable<\/h1>\n

Un co\u00fbt variable est une d\u00e9pense d\u2019entreprise qui augmente ou diminue en fonction de la production ou des ventes. Il augmente lorsque l\u2019entreprise vend ou produit davantage, et inversement, il diminue lorsque les ventes ou la production baissent. Il s\u2019oppose aux co\u00fbts fixes qui interviennent r\u00e9guli\u00e8rement dans les activit\u00e9s de l\u2019entreprise, quelle que soit la quantit\u00e9 produite ou vendue.<\/p>\n

Lors de l\u2019\u00e9laboration de business plans, de campagnes marketing ou d\u2019une strat\u00e9gie d\u2019emailing, il est essentiel de consid\u00e9rer les co\u00fbts variables. Les marques qui font appel \u00e0 des services d’emailing pour envoyer leurs campagnes en masse, par exemple, peuvent finir par d\u00e9penser plus, car certains services augmentent les co\u00fbts si le volume envoy\u00e9 d\u00e9passe un certain seuil.<\/p>\n","protected":false},"excerpt":{"rendered":"

Co\u00fbt variable Un co\u00fbt variable est une d\u00e9pense d\u2019entreprise qui augmente ou diminue en fonction de la production ou des ventes. Il augmente lorsque l\u2019entreprise vend ou produit davantage, et inversement, il diminue lorsque les ventes ou la production baissent. Il s\u2019oppose aux co\u00fbts fixes qui interviennent r\u00e9guli\u00e8rement dans les activit\u00e9s de l\u2019entreprise, quelle que […]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5343","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"\nCo\u00fbt variable \u2013 Glossaire de l\u2019emailing | Mailgun<\/title>\n<meta name=\"description\" content=\"Un co\u00fbt variable est une d\u00e9pense de l\u2019entreprise modulable selon la production ou la vente. 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