{"id":16954,"date":"2024-06-03T06:41:00","date_gmt":"2024-06-03T06:41:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/guides\/communication-chaine-approvisionnement-email\/"},"modified":"2026-08-21T03:50:28","modified_gmt":"2026-08-21T03:50:28","slug":"communication-chaine-approvisionnement-email","status":"publish","type":"guides","link":"https:\/\/www.mailgun.com\/fr\/ressources\/guides\/communication-chaine-approvisionnement-email\/","title":{"rendered":"Pourquoi l&#8217;email est le secret d&rsquo;une cha\u00eene d&rsquo;approvisionnement de d\u00e9tail plus solide"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" id=\"block-b8aa8ad69487a8866a9dfe55bc5ddbaa\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Au sommaire<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Dans ce guide, vous trouverez :<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p>Comment l&#8217;email peut aider les d\u00e9taillants \u00e0 minimiser les perturbations de la cha\u00eene d&rsquo;approvisionnement<\/p><\/li><li><p>Comment automatiser les messages pour am\u00e9liorer la communication tout au long de la cha\u00eene d&rsquo;approvisionnement<\/p><\/li><li><p>Quels messages email et campagnes planifier pour une exp\u00e9rience client positive<\/p><\/li><\/ul>\r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/pdf\/Mailgun_Retail_Supply_Chain.pdf\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >T\u00e9l\u00e9charger le guide<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"648\" height=\"450\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Secret-Stronger-Retail-Supply-Chain.png\" class=\"img-fluid\" alt=\"Image pour Dans ce guide, vous trouverez :\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Secret-Stronger-Retail-Supply-Chain.png 1296w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Secret-Stronger-Retail-Supply-Chain-300x209.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Secret-Stronger-Retail-Supply-Chain-1024x712.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Secret-Stronger-Retail-Supply-Chain-768x534.png 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\" mt-6 mt-md-7 mt-lg-9\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Tenez-moi au courant ! Recevez les derni\u00e8res nouvelles de Mailgun dans votre bo\u00eete de r\u00e9ception.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-8014\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-8014\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-3958\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-3958\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Envoyez-moi la newsletter. J&rsquo;accepte express\u00e9ment de recevoir la newsletter et je sais que je peux facilement me d\u00e9sabonner \u00e0 tout moment.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Consultez votre bo\u00eete de r\u00e9ception chaque mois pour recevoir votre newsletter Mailgun !                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-d51cdbfd5283248bec4204a16837b9d6\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Pourquoi l&#8217;email est le secret d&rsquo;une cha\u00eene d&rsquo;approvisionnement au d\u00e9tail plus solide<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h4\">Am\u00e9liorez la communication sur la cha\u00eene d&rsquo;approvisionnement des fabricants aux consommateurs<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Vous faites encore des cauchemars au sujet de la folie de la cha\u00eene d&rsquo;approvisionnement pendant la saison des achats des f\u00eates de 2021 ? Les d\u00e9fis de la cha\u00eene d&rsquo;approvisionnement ont menac\u00e9 de jouer au Grinch pendant les f\u00eates, mais la crise continue de donner des maux de t\u00eate aux d\u00e9taillants et aux consommateurs. Bien que nous vivions certainement une \u00e9poque sans pr\u00e9c\u00e9dent, ces deux derni\u00e8res ann\u00e9es ont \u00e9t\u00e9 un signal d&rsquo;alarme pour de nombreux d\u00e9taillants. La plus grande le\u00e7on est peut-\u00eatre que <b>la communication est la cl\u00e9<\/b>.<\/p><p>L&#8217;email est tellement omnipr\u00e9sent qu&rsquo;il est facile d&rsquo;oublier le r\u00f4le qu&rsquo;il joue pour faire avancer les choses et rester en contact avec les partenaires de la cha\u00eene d&rsquo;approvisionnement et les consommateurs. L&#8217;email est un h\u00e9ros m\u00e9connu du marketing et de la communication, et c&rsquo;est aussi une arme secr\u00e8te qui peut vous aider \u00e0 \u00e9viter les catastrophes de la cha\u00eene d&rsquo;approvisionnement. <\/p><p class=\"mb-0\">Dans \u00ab Pourquoi l&#8217;email est le secret d&rsquo;une cha\u00eene d&rsquo;approvisionnement au d\u00e9tail plus solide \u00bb, nous examinons de plus pr\u00e8s comment l&rsquo;automatisation des emails aide les d\u00e9taillants \u00e0 surmonter les perturbations inattendues et comment vous pouvez am\u00e9liorer les communications de votre marque.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/pdf\/Mailgun_Retail_Supply_Chain.pdf\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >T\u00e9l\u00e9charger le guide<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":90,"featured_media":8087,"menu_order":0,"template":"","meta":{"_acf_changed":true},"guides_category":[18],"class_list":["post-16954","guides","type-guides","status-publish","has-post-thumbnail","hentry","guides_category-guide"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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