{"id":12608,"date":"2025-11-17T15:53:52","date_gmt":"2025-11-17T15:53:52","guid":{"rendered":"https:\/\/www.mailgun.com\/integrations\/google-analytics\/"},"modified":"2026-01-07T15:26:57","modified_gmt":"2026-01-07T15:26:57","slug":"google-analytics","status":"publish","type":"integrations","link":"https:\/\/www.mailgun.com\/fr\/integrations\/google-analytics\/","title":{"rendered":"Google Analytics"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Pr\u00e9sentation<\/h2>\n\n<p>D\u00e9clencher des emails Mailgun \u00e0 partir d&rsquo;\u00e9v\u00e9nements GA4 sans l&rsquo;aide d&rsquo;un d\u00e9veloppeur. Cette solution sans code connecte les d\u00e9clencheurs de Google Analytics \u00e0 l&rsquo;action d&rsquo;envoi d&#8217;email de Mailgun. Fini le contr\u00f4le manuel\u00a0: envoyez automatiquement des communications en temps voulu.  <\/p>\n\n<p><strong>FONCTIONNALIT\u00c9S PRINCIPALES &amp; AVANTAGES<\/strong><\/p>\n\n<ul class=\"wp-block-list list-styled-check list-styled-check\">\n<li>D\u00e9clenchement d&#8217;emails \u00e0 partir d&rsquo;\u00e9v\u00e9nements GA4 en temps r\u00e9el  <\/li>\n\n\n\n<li>Mise en place en quelques minutes avec l&rsquo;\u00e9diteur sans code de Zapier  <\/li>\n\n\n\n<li>Envoi d&#8217;emails transactionnels ou marketing \u00e0 partir des conversions  <\/li>\n\n\n\n<li>Mappage des donn\u00e9es des \u00e9v\u00e9nements dans les mod\u00e8les d&#8217;email de Mailgun  <\/li>\n<\/ul>\n\n<p>Automatisez les actions de Mailgun \u00e0 partir d&rsquo;\u00e9v\u00e9nements Google Analytics, le tout sans code \u00e0 l&rsquo;aide de Zapier.  <\/p>\n<\/div> <\/div> <\/div> <\/div> \r\n    <section data-content-type=\"component\" id=\"block-9c45a88de6de73a459ed0a86dd91cd41\" class=\"section section-altblo section-py bg-light\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">\u00c9tudes de cas<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Comment les \u00e9quipes utilisent l&rsquo;int\u00e9gration de Mailgun avec Google Analytics<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><br\/><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n                            <div class=\" mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards g-3 \">\r\n                            <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 card-bg-solid rounded-lg shadow-sm bg-body d-flex flex-column\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/shopping-cart.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Confirmations d&rsquo;achat                              <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Envoyez des emails de confirmation de commande lorsque Google Analytics enregistre les achats effectu\u00e9s. Augmentez la confiance des clients et r\u00e9duisez les demandes de support.                                  <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                            <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 card-bg-solid rounded-lg shadow-sm bg-body d-flex flex-column\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Alertes de conversion interne                              <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Notifiez les \u00e9quipes de vente ou de support lorsque des objectifs \u00e0 forte valeur ajout\u00e9e sont atteints dans GA4, afin de permettre un suivi rapide.                                  <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                            <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 card-bg-solid rounded-lg shadow-sm bg-body d-flex flex-column\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Email nurturing bas\u00e9 sur les objectifs                              <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    D\u00e9clenchez des actions de suivi apr\u00e8s le t\u00e9l\u00e9chargement de contenu ou la consultation de pages de tarifs. Acc\u00e9l\u00e9rez le parcours de vos prospects.                                  <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                            <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 card-bg-solid rounded-lg shadow-sm bg-body d-flex flex-column\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/checklist-pen.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Personnalisation en fonction des \u00e9v\u00e9nements                              <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Fusionnez les propri\u00e9t\u00e9s des \u00e9v\u00e9nements Google Analytics dans les mod\u00e8les Mailgun. Envoyez des messages personnalis\u00e9s \u00e0 grande \u00e9chelle.                                  <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\r\n    <section data-content-type=\"component\" id=\"block-4a3c3fc95fae3ab39db031f786531472\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Comment activer l&rsquo;int\u00e9gration<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Installation rapide et sans code dans Zapier<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Connectez Google Analytics et Mailgun lorsque vous \u00eates dans Zapier. L&rsquo;automatisation s&rsquo;occupe du reste.  <\/p><\/div>\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p class=\"mb-0\"><b>\u00c9tape 1&nbsp;:&nbsp;<\/b>Connectez vos comptes Mailgun et Google Analytics dans Zapier en utilisant les identifiants OAuth et API.<\/p><\/li><li><p class=\"mb-0\"><b>\u00c9tape 2&nbsp;:<\/b> Choisissez votre d\u00e9clencheur GA, tel que Nouvel \u00e9v\u00e9nement de conversion (New Conversion Event) ou Ach\u00e8vement de l&rsquo;objectif (Goal Completion).<\/p><\/li><li><p class=\"mb-0\"><b>\u00c9tape 3&nbsp;:<\/b>&nbsp;S\u00e9lectionnez l&rsquo;action \u00ab&nbsp;Send Email&nbsp;\u00bb (Envoyer email) de Mailgun et d\u00e9finissez les destinataires, l&rsquo;objet et le corps du message.<\/p><\/li><li><p class=\"mb-0\"><b>\u00c9tape 4&nbsp;:<\/b>&nbsp;Mappez les donn\u00e9es de l&rsquo;\u00e9v\u00e9nement GA avec les champs de l&#8217;email, testez le Zap et activez-le.<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                    <img decoding=\"async\" width=\"400\" height=\"248\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/11\/MG-Integrations-GoogleAnalytics.png\" class=\"img-fluid\" alt=\"Image pour Installation rapide et sans code dans Zapier\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/11\/MG-Integrations-GoogleAnalytics.png 800w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/11\/MG-Integrations-GoogleAnalytics-300x186.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/11\/MG-Integrations-GoogleAnalytics-768x476.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/11\/MG-Integrations-GoogleAnalytics-784x486.png 784w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\r\n    <section data-content-type=\"component\" id=\"block-f67ff665d336761b3dd8110d8dcd285d\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Pourquoi Sinch Mailgun<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Con\u00e7u pour une messagerie rapide et fiable<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><br\/><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n                            <div class=\" mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards g-3 \">\r\n                            <div class=\"col-12 col-md-6 col-lg-4\">\r\n                                        <div class=\"card h-100 card-bg-solid rounded-lg shadow-sm bg-body d-flex flex-column\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/code.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Rapidit\u00e9 sans code                              <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Lancez des flux de travail par email en quelques minutes gr\u00e2ce au constructeur de Zapier.                                  <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                            <div class=\"col-12 col-md-6 col-lg-4\">\r\n                                        <div class=\"card h-100 card-bg-solid rounded-lg shadow-sm bg-body d-flex flex-column\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Livraison en temps r\u00e9el                              <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    R\u00e9agissez aux conversions au fur et \u00e0 mesure qu&rsquo;elles se produisent. Tenez les clients inform\u00e9s et les \u00e9quipes align\u00e9es.                                  <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                            <div class=\"col-12 col-md-6 col-lg-4\">\r\n                                        <div class=\"card h-100 card-bg-solid rounded-lg shadow-sm bg-body d-flex flex-column\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/line-chart-up.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                S&rsquo;adapte \u00e0 vos besoin                              <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    \u00c9tendez les automatisations \u00e0 des milliers d&rsquo;apps Zapier au fur et \u00e0 mesure que votre strat\u00e9gie d&rsquo;engagement se d\u00e9veloppe.                                  <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\r\n        <section data-content-type=\"component\" id=\"faq_1\" class=\"section section-py bg-light bg-light\" data-theme=\"light\">\r\n            <div class=\"container\">\r\n                                    <div class=\"row\">\r\n                        <div class=\"col-12 col-lg-9 offset-lg-1\">\r\n                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                        <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">FAQS<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Questions fr\u00e9quemment pos\u00e9es sur Google Analytics et Mailgun<\/h2>\r\n                    <\/div>\r\n\r\n                                                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"row justify-content-lg-center mt-6 mt-md-7 mt-lg-9\">\r\n                    <div class=\"col-12 col-lg-10\">\r\n                        <div class=\"accordion accordion-faq faq d-flex flex-column gap-3\">\r\n\r\n                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-a71f1e84d275ebe9338d2b17c8badac2-1\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-a71f1e84d275ebe9338d2b17c8badac2-1\"\r\n                                            aria-expanded=\"true\"\r\n                                            aria-controls=\"faq-collapse-block-a71f1e84d275ebe9338d2b17c8badac2-1\">\r\n                                            Comment fonctionne l&rsquo;int\u00e9gration de Mailgun avec Google Analytics&nbsp;?                                          <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-a71f1e84d275ebe9338d2b17c8badac2-1\"\r\n                                        class=\"accordion-collapse collapse show\"\r\n                                        aria-labelledby=\"title-block-a71f1e84d275ebe9338d2b17c8badac2-1\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p>L&rsquo;int\u00e9gration utilise Zapier pour connecter les \u00e9v\u00e9nements Google Analytics 4, comme les nouvelles conversions, aux actions Mailgun telles que l&rsquo;envoi d&#8217;emails ou l&rsquo;ajout de contacts.  <\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-a71f1e84d275ebe9338d2b17c8badac2-2\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-a71f1e84d275ebe9338d2b17c8badac2-2\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-a71f1e84d275ebe9338d2b17c8badac2-2\">\r\n                                            Quels sont les \u00e9v\u00e9nements Google Analytics qui peuvent d\u00e9clencher l&rsquo;envoi d&#8217;emails&nbsp;?                                          <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-a71f1e84d275ebe9338d2b17c8badac2-2\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-a71f1e84d275ebe9338d2b17c8badac2-2\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p>Le principal d\u00e9clencheur pris en charge est \u00ab&nbsp;Nouvel \u00e9v\u00e9nement de conversion&nbsp;\u00bb (New Conversion Event) dans GA4. D&rsquo;autres \u00e9v\u00e9nements personnalis\u00e9s peuvent \u00eatre disponibles en fonction de votre configuration GA4 et de la configuration de l&rsquo;app Zapier.&nbsp;<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-a71f1e84d275ebe9338d2b17c8badac2-3\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-a71f1e84d275ebe9338d2b17c8badac2-3\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-a71f1e84d275ebe9338d2b17c8badac2-3\">\r\n                                            Ai-je besoin de comp\u00e9tences en codage pour mettre en place ce syst\u00e8me&nbsp;?                                          <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-a71f1e84d275ebe9338d2b17c8badac2-3\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-a71f1e84d275ebe9338d2b17c8badac2-3\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p>Non. L&rsquo;interface de Zapier vous permet de cr\u00e9er des flux de travail sans exp\u00e9rience technique.&nbsp;<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-a71f1e84d275ebe9338d2b17c8badac2-4\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-a71f1e84d275ebe9338d2b17c8badac2-4\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-a71f1e84d275ebe9338d2b17c8badac2-4\">\r\n                                            L&rsquo;int\u00e9gration est-elle gratuite&nbsp;?                                          <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-a71f1e84d275ebe9338d2b17c8badac2-4\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-a71f1e84d275ebe9338d2b17c8badac2-4\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p>Oui, l&rsquo;int\u00e9gration est gratuite. Vous devez disposer de comptes Mailgun, Google Analytics 4 et Zapier actifs. Zapier propose un niveau gratuit, mais des volumes d&rsquo;automatisation plus importants peuvent n\u00e9cessiter un plan payant.&nbsp;<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-a71f1e84d275ebe9338d2b17c8badac2-5\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-a71f1e84d275ebe9338d2b17c8badac2-5\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-a71f1e84d275ebe9338d2b17c8badac2-5\">\r\n                                            Puis-je personnaliser les emails \u00e0 l&rsquo;aide des donn\u00e9es de Google Analytics&nbsp;?                                          <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-a71f1e84d275ebe9338d2b17c8badac2-5\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-a71f1e84d275ebe9338d2b17c8badac2-5\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p>Oui. Les propri\u00e9t\u00e9s des \u00e9v\u00e9nements, telles que le nom du produit, la valeur de la transaction ou le segment de l&rsquo;utilisateur, peuvent \u00eatre mapp\u00e9es directement dans les mod\u00e8les d&#8217;email de Mailgun.&nbsp;<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                            \r\n                                <div class=\"accordion-item rounded-lg\">\r\n                                    <div\r\n                                        id=\"title-block-a71f1e84d275ebe9338d2b17c8badac2-6\"\r\n                                        class=\"accordion-header\">\r\n\r\n                                        <button\r\n                                            class=\"accordion-button p-4 p-md-5 collapsed\"\r\n                                            type=\"button\"\r\n                                            data-bs-toggle=\"collapse\"\r\n                                            data-bs-target=\"#faq-collapse-block-a71f1e84d275ebe9338d2b17c8badac2-6\"\r\n                                            aria-expanded=\"false\"\r\n                                            aria-controls=\"faq-collapse-block-a71f1e84d275ebe9338d2b17c8badac2-6\">\r\n                                            Dans quel d\u00e9lai les emails sont-ils envoy\u00e9s apr\u00e8s un \u00e9v\u00e9nement Google Analytics&nbsp;?                                          <\/button>\r\n\r\n                                    <\/div>\r\n                                    <div\r\n                                        id=\"faq-collapse-block-a71f1e84d275ebe9338d2b17c8badac2-6\"\r\n                                        class=\"accordion-collapse collapse\"\r\n                                        aria-labelledby=\"title-block-a71f1e84d275ebe9338d2b17c8badac2-6\">\r\n                                        <div class=\"accordion-body content-body px-4 px-md-5 pb-5 pb-md-6 pt-3\">\r\n                                            <p>Les emails sont envoy\u00e9s dans les minutes qui suivent le d\u00e9clenchement de GA4, en fonction de votre abonnement Zapier.&nbsp;<\/p>                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                                                    <\/div>\r\n                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/www.mailgun.com\/fr\/integrations\/google-analytics\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Comment fonctionne l&#039;int\u00e9gration de Mailgun avec Google Analytics&nbsp;?  \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;p&gt;L&#039;int\u00e9gration utilise Zapier pour connecter les \u00e9v\u00e9nements Google Analytics 4, comme les nouvelles conversions, aux actions Mailgun telles que l&#039;envoi d&#039;emails ou l&#039;ajout de contacts.  &lt;\/p&gt;\"}},{\"@type\":\"Question\",\"name\":\"Quels sont les \u00e9v\u00e9nements Google Analytics qui peuvent d\u00e9clencher l&#039;envoi d&#039;emails&nbsp;?  \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;p&gt;Le principal d\u00e9clencheur pris en charge est \u00ab&nbsp;Nouvel \u00e9v\u00e9nement de conversion&nbsp;\u00bb (New Conversion Event) dans GA4. D&#039;autres \u00e9v\u00e9nements personnalis\u00e9s peuvent \u00eatre disponibles en fonction de votre configuration GA4 et de la configuration de l&#039;app Zapier.&nbsp;&lt;\/p&gt;\"}},{\"@type\":\"Question\",\"name\":\"Ai-je besoin de comp\u00e9tences en codage pour mettre en place ce syst\u00e8me&nbsp;?  \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;p&gt;Non. L&#039;interface de Zapier vous permet de cr\u00e9er des flux de travail sans exp\u00e9rience technique.&nbsp;&lt;\/p&gt;\"}},{\"@type\":\"Question\",\"name\":\"L&#039;int\u00e9gration est-elle gratuite&nbsp;?  \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;p&gt;Oui, l&#039;int\u00e9gration est gratuite. Vous devez disposer de comptes Mailgun, Google Analytics 4 et Zapier actifs. Zapier propose un niveau gratuit, mais des volumes d&#039;automatisation plus importants peuvent n\u00e9cessiter un plan payant.&nbsp;&lt;\/p&gt;\"}},{\"@type\":\"Question\",\"name\":\"Puis-je personnaliser les emails \u00e0 l&#039;aide des donn\u00e9es de Google Analytics&nbsp;?  \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;p&gt;Oui. Les propri\u00e9t\u00e9s des \u00e9v\u00e9nements, telles que le nom du produit, la valeur de la transaction ou le segment de l&#039;utilisateur, peuvent \u00eatre mapp\u00e9es directement dans les mod\u00e8les d&#039;email de Mailgun.&nbsp;&lt;\/p&gt;\"}},{\"@type\":\"Question\",\"name\":\"Dans quel d\u00e9lai les emails sont-ils envoy\u00e9s apr\u00e8s un \u00e9v\u00e9nement Google Analytics&nbsp;?  \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;p&gt;Les emails sont envoy\u00e9s dans les minutes qui suivent le d\u00e9clenchement de GA4, en fonction de votre abonnement Zapier.&nbsp;&lt;\/p&gt;\"}}]}<\/script>                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/section>\r\n    ","protected":false},"excerpt":{"rendered":"<p>Envoyez des emails depuis Mailgun lorsque des \u00e9v\u00e9nements Google Analytics se produisent. Aucun codage n&rsquo;est n\u00e9cessaire. Connectez-vous via Zapier et automatisez les confirmations, les alertes et les suivis \u00e0 partir de donn\u00e9es statistiques en temps r\u00e9el.  <\/p>\n","protected":false},"featured_media":12152,"template":"","meta":{"_acf_changed":false},"tags":[124],"integrations_category":[143],"class_list":["post-12608","integrations","type-integrations","status-publish","has-post-thumbnail","hentry","tag-zapier","integrations_category-statistiques-et-donnees"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Int\u00e9gration de Google Analytics (via Zapier) | Mailgun<\/title>\n<meta name=\"description\" content=\"Automatisez les emails Mailgun \u00e0 partir d&#039;\u00e9v\u00e9nements Google Analytics \u00e0 l&#039;aide de Zapier. 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