{"id":16862,"date":"2024-06-03T07:56:00","date_gmt":"2024-06-03T07:56:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/research\/email-experience-client\/"},"modified":"2026-08-21T03:07:11","modified_gmt":"2026-08-21T03:07:11","slug":"email-experience-client","status":"publish","type":"research","link":"https:\/\/www.mailgun.com\/fr\/ressources\/etudes\/email-experience-client\/","title":{"rendered":"L&#8217;email et l&rsquo;exp\u00e9rience client"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-9\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Rapport de recherche<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 display-2\">\r\n                                L&#8217;email et l&rsquo;exp\u00e9rience client                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Comment offrir ce que les consommateurs veulent.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-fe3ab142233205cc3912307b0d61f0be\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Au sommaire<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Dans ce rapport exclusif, vous trouverez :<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p class=\"mb-0\">Comment cr\u00e9er une meilleure exp\u00e9rience client gr\u00e2ce au programme d&#8217;emailing de votre organisation.<\/p><\/li><li><p class=\"mb-0\">Comment cr\u00e9er une meilleure exp\u00e9rience client gr\u00e2ce au programme d&#8217;emailing de votre organisation.<\/p><\/li><li><p>Pourquoi les consommateurs affirment choisir de s&rsquo;inscrire, d&rsquo;ouvrir et d&rsquo;interagir avec les emails.<\/p><\/li><li><p>Les habitudes quotidiennes et les routines li\u00e9es \u00e0 la bo\u00eete de r\u00e9ception email.<\/p><\/li><li><p>Des attentes diff\u00e9rentes pour la communication par email promotionnel et transactionnel.<\/p><\/li><li><p>Les principaux fournisseurs de messagerie, les pr\u00e9f\u00e9rences d&rsquo;appareil, les donn\u00e9es sur l&rsquo;omnicanal et bien plus.<\/p><\/li><\/ul>\r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/www.mailgun.com\/fr\/wp-content\/uploads\/pdf\/RR-MG-Customer-Experience.pdf\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >T\u00e9l\u00e9charger le rapport<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"648\" height=\"450\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Email-Customer-Experience.png\" class=\"img-fluid\" alt=\"Image pour Dans ce rapport exclusif, vous trouverez :\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Email-Customer-Experience.png 1296w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Email-Customer-Experience-300x209.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Email-Customer-Experience-1024x712.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Email-Customer-Experience-768x534.png 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\" mt-6 mt-md-7 mt-lg-9\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Tenez-moi au courant ! Recevez les derni\u00e8res nouvelles de Mailgun dans votre bo\u00eete de r\u00e9ception.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-2737\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-2737\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-3973\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-3973\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Envoyez-moi la newsletter. J&rsquo;accepte express\u00e9ment de recevoir la newsletter et je sais que je peux facilement me d\u00e9sabonner \u00e0 tout moment.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Consultez votre bo\u00eete de r\u00e9ception chaque mois pour recevoir votre newsletter Mailgun !                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-9524501c98b4310320e2dddaecab7862\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">L&#8217;email et l&rsquo;exp\u00e9rience client<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">R\u00e9pondez-vous aux attentes des consommateurs dans des bo\u00eetes de r\u00e9ception satur\u00e9es ?<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Voici deux faits ind\u00e9niables sur la communication des marques : les consommateurs pr\u00e9f\u00e8rent l&#8217;email aux autres canaux, mais ils g\u00e8rent \u00e9galement plus de messages de marques que jamais auparavant.<\/p><p>L&rsquo;enqu\u00eate mondiale men\u00e9e par Sinch Mailgun aupr\u00e8s de plus de 2 000 consommateurs a r\u00e9v\u00e9l\u00e9 qu&rsquo;environ <b>75 % d\u00e9clarent vouloir recevoir des communications des marques dans leurs bo\u00eetes de r\u00e9ception email<\/b>. Cela vaut pour les messages promotionnels comme pour les messages transactionnels. Le d\u00e9fi constant des exp\u00e9diteurs est de susciter l&rsquo;engagement.<\/p><p>Alors que la plupart des consommateurs re\u00e7oivent plus de 10 emails de marques chaque jour, seule une fraction de ces messages est ouverte. <b>Comment votre organisation peut-elle maximiser son retour sur investissement (ROI) pour l&#8217;email tout en augmentant la satisfaction client ?<\/b> D\u00e9couvrez-le en t\u00e9l\u00e9chargeant ce rapport exclusif.<\/p><p class=\"mb-0\">Nous vous montrerons les facteurs de motivation qui poussent les gens \u00e0 s&rsquo;inscrire pour recevoir vos emails, pourquoi ils choisissent d&rsquo;ouvrir les emails des marques et ce qui les persuade finalement de passer \u00e0 l&rsquo;action. De plus, d\u00e9couvrez des informations sur l&rsquo;impact du placement en bo\u00eete de r\u00e9ception ainsi que sur le r\u00f4le de l&#8217;email dans le marketing omnicanal en explorant le rapport complet de Sinch Mailgun.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/www.mailgun.com\/fr\/wp-content\/uploads\/pdf\/RR-MG-Customer-Experience.pdf\"  class=\"btn btn-secondary btn-lg btn-animated\" >T\u00e9l\u00e9charger le rapport<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":8099,"template":"","meta":{"_acf_changed":true},"class_list":["post-16862","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rapport de recherche : L&#039;email et l&#039;exp\u00e9rience client 2024 - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Quel est le r\u00f4le de l&#039;email dans l&#039;exp\u00e9rience client ? 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